Encore Episode: How to Plan a Successful Product Launch
Episode description
Are you trying to figure out if it’s the right time to launch your first product? Just ask Trinity Mouzon Wofford, co-founder and CEO of Golde, who’s going to give us a look into all the behind-the-scenes work she put into their brand as she prepared to launch. She’ll teach us how to prepare your MVP (minimum viable product), tips on how to have a successful launch, and how to know that your product is ready to be on the shelves.
In this episode you’ll hear:
(05:56) - How distinctive packaging and vibrant colors helped Trinity's brand stand out in a crowded marketplace
(07:58) - Copying big businesses' marketing tactics doesn't always work! Trinity explains how she found success by staying true to her vision
(09:10) - How to leverage friends and family to gather early feedback on your product - before you launch
(09:42) - Trinity explains how she knew she was ready to launch her business
(11:06) - Andrea's key takeaways for launching your MVP