311 - Go-to-Market Collaboration is Product Management

In the latest episode of This is Product Management Derek Osgood, CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more efficient roadmaps that allow better handoffs between departments.

TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.