All right, Magic, I kind of gotta put you on blasts a little bit, oh, because I kind of feel some type of way bro. Since two podcasts ago when I said that I was getting my vasectomy, Okay, you haven't asked me one time? How was my surgery? How am I doing? That's funny. I came in literally the next day, like still kind of in pain, and it was like nothing happened. And I was just like, oh, you're really just not gonna say like how everything
went, how I'm feeling like nothing. That's funny you bring that up, because number one, I'm not even gonna try to deny it. Yeah, I kinda didn't really think about it, like not necessarily forgot about it, but it just wasn't on top of mind. But a couple of days ago I was thinking about it, but then it felt too late or yeah, it felt like ask him. That would it be weird if I asked him? Yo? How did so? It did come to mind a couple of
days ago. That's funny you bring that up. So okay, official apology apologies, but officially yeah, yeah, what's the update? Yeah, so you know I got it done about a week and a half ago, and I'm still like a little sore, I guess. But the process is crazy. Man, It's literally like twenty minutes. It's so quick. I didn't want to look at anything just because I didn't want to get sick. Possibly, can you say look at anything? What do you like? Because when
they're down there like snipping, you're awake. Yeah, you're awake. Yeah. So because it's like only twenty minutes, so they just they just numb you in that area. And there was two people, it's like my doctor and his assistant, which actually happened to be a woman. And I didn't think that I was going to feel something because he did put that in there. But there was a point where I just went uh and I kind of like lost my breath and they were like, no, you got to keep
breathing. You got to keep breathing. But it was such okay, so as fellas, we're gonna know what this feels like. But you know, like when you get hit in your area, right, yeah, when you're kicking the ball, okay, so not that initial hit, but that kind of like you're coming down from it and you're like, oh, this feels weird, Like I got to just hit right now. That's what it felt like. And I it caught me by off guard, and then the assystem
was like, nah, you gotta breathe, you gotta breathe. And then it kind of felt like I wasn't labor because I was like and they're like, keep breathing, keep breathing. And then so you feel that on one side, and then like he's doing some other things and then like they burn the ends. It's like a weird process the way they do it. And then they got to do the other side. So he was like, all right, so this is where it's gonna like, this is where it feels
like you get hitting the nuts again. Right. So they're like, just breathe, and like the chicks like breathe. I feel like I'm in labor, right and I'm just doing my breast and then like I feel it and I'm like it kind of takes your breath away. And then they they snip and then they you know, burn the ends, and then they tuck everything back in and they sew it up and they're like, ah, you're good to go. It's it's such a weird process. You tell the stories making
my stomach like her right now, Like I got kicked. Yeah, that's what it feels like. So then following, you know, the few days after that, that's kind of like what you feel. It's it's a weird feeling. The only guys want to understand this. It doesn't feel like when you initially get hitting the nuts, but kind of like when you're coming down from getting hit with the nuts. That's kind of like what you feel for the entire time. Oh man, So how is it. You know,
two weeks later you said you're still in a little bit of pain. Yeah, so the stitches are still there. They're supposed to like kind of like fall off on their own. But what's weird is you don't even have like a follow up or anything. It's just kind of like, hey, you're good to go, and you have to like wait some time to do anything crazy Like I didn't have I couldn't work out for like a week. You
can't like have sex for like two weeks. And then you even have to like down the road, you have to go back and and send a sample in just to make sure that there's still not stuff coming out because some people like it could still be it stays in your system for a while still, so you can't just be like, oh, I'm good, like now I can just like you know what I'm saying, Like, no, you can
still get somebody pregnant on the beginning stages. Uh. But I thought you were gonna like ask me so that I could be like, all right, this is what happened. And it was just like, no, I didn't get to like share it with anybody. You know what it is too? Yeah, I admitted that it wasn't on top of mind, but when it when it did come to my mind, I'm like, would it be a
weird thing to like conversate about. No. Man, we're guys, and as guys, I think we should we should feel comfortable like having these conversations because like who else do we go? But uh yeah, so that's the update. Man. So I'm still I'm still a little sore, but I'm still happy I made the decision this could give me fire podcast. What Up? I'm Jizzo. That is John Magic and we are back in twenty twenty four. Jizo and I were really talking and saying, we really want to
bring more guests in. That's a goal that we have this year is more guests as much as we can, and we got our first one of twenty twenty four, a local Fresno d He goes by the name of f y R. What up, bro? You know it sounded uh, kind of weird when you said twenty twenty four. I don't know if I just feel like old now or what, but that just sounded weird. I guess I got used to like twenty twenty three. Well, it is just the first
month of the new year. I guess, I guess. But you know, today's topic, We're gonna talk about the climate of nightlife and maybe more in particular Fresno five to five nine night life, but we could also expand to you know, other places as well too, the DJ game and all that stuff. But before we get to that, let's get to know our guests just a little bit. Probably the most asked question every time you tell him your DJ name f YR yeah, is what does f YR stand for?
Of course we know this because we're your friends, But for the podcast listeners, what does FYR stand for? It just stands for a fuck your request? How did you come up with that name? I don't know, I just I don't know. It's kind of like I've never been a fan of just like some some of the behaviors of crowds sometimes where you know they're like overly like aggressive, I guess, you know when it comes to DJs,
or very demanding. So it's just you know, it's kind of like, you know, just let me do my thing, you know, or let me be me basically, and it's not anything like negative. I really don't hate requests as as much as people assume, because, like you know, when people bring me up, that's always the thing they bring up, and they make it sound like I'm like super anti requests, you know,
which I mean. Sometimes it's like it helps, you know, with nightlife, like especially when you're djaying you're having a hard time, Like you know, requests sometimes do come in handy because it could lead to like the right place if you're not on point. Of course, as we all talk to each other, we call each other by our you know, our industry names, and I always just found it weird to call you that, like to be like yo F y R. Like it just it doesn't roll off the
tongue as easy because it's just like letters. Is there like A I know sometimes we call you Z, but is there another name that you prefer? I mean that's basically I mean sometimes we would call you fire. I mean, like I've I've done so many different things as far as like music goes. So it's like I've had tons of nicknames, you know, details out
there. Yeah. So, like you know that, I for a while when I was transitioning from like being a producer and like kind of the rap game into DJing, I went and buy like Mixed Master D, which was kind of like the D was for details, you know. Okay, so went from that and then now, like I guess how you said, it's kind of like it doesn't roll off the tongue a little bit. Yeah.
So some some people don't even get my name right, like obviously the people that don't know what it stands for, Like some people will call me fry, you know, or like I don't take it personal. You know, people just don't take, I guess the time to really like understand the name or what it really stands for or whatnot. All right, well, this is not going to be a podcast about names because we were going way too long on this, So listen this up a little bit. But wait,
can I do It's not about the name. We're about five minutes in and it's been about this name the whole time. But it's not about the names. It's just a fun story about something I still don't even believe to this day, because he keeps telling me years and years ago, I used to do the Night Show forty ninety five. I had a segment where listeners would call in and do a freestyle rap And was that freestyle Fridays or Friday night hype? Is that what it's called? Yeah, something like I don't remember
the name. It was either a Thursday or a Friday. I believe now that we've become friends with Fyr, he always tells me, Hey, I'm details. I'm the one that used to call you, and I remember it details calling and rapping and even winning some of the contests, And to this
day, I don't believe it's his. I mean, you're not about yourself there though, Like I feel like whenever people hear me talk, there's no core relation to like a rap voice yeah, or even like when I let people hear like old shit that I would make it, there's no correlations. Doesn't even sound like yeah. They're like that's not you, and I'm like, well, it's because I'm mainly just talking like proper. I'm not like, you know, I don't have this heavy like slang vocab. I guess
when I'm like just speaking normally. You know, do you still have that skill of like freestyling. Hell no, no, it's not. I've retired that a long time ago. I mean yeah, I mean it's it's one of those things where it's like, you know, any anything you do, it's like if you put the time and effort into it, like you know, like sharpening a sword basically, yeah, if you put the time and
effort into it, like yeah, you can be good at it. But if you obviously kind of like put it on the back burner, it's it's not something that you can do that. I feel like that's that's kind of what happens to a lot of like big name rappers when they take a big break and then they come back and they just kind of sound whack. I just feel like they weren't putting the time and they felt like, maybe, oh I was good at one point, so I'm still good now, and
it's just like, nah, you got to put that exactly. You're originally from here from the Valley. I grew up pretty much in Fresnoe most of my life. I did move around a lot for a while, Like I lived in San Jose for like a summer, I want to say, but I mean I attended pretty much all East Fresno like schools like shoutouts, John
Burrows, Roosevelt, the high school. I know you said you went to Buller, right, Yeah, I went to Buller Yeah, yeah, so going and raised Yes, what direction do you want to take this first? Like, now that we're away from getting to know f yr yeah and his name, Yeah, let's just start talking about the club scene, man, I mean, that's really what we want to talk about, because I know both of you guys have dj' everywhere in Fresno. But we've always over the
years, I've talked about the cycle of clubs that happens in Fresno. So let's let's start there. I mean, let's let's start where our opinion on the cycle that we've seen for years. What is the cycle? It's the grand opening of a club, right, and it's always popping, and then what's the next Oh they always have rules. Yeah, there's the rules. That's the strict rules, the strict strict rules. Then that seems to push
people away or something like that. So then they slowly ease up off the rules and then also with the rules the music, like only play this, yeah, which is you know, it's fine, like I said, when it's new, a lot of people go, and then after that they kind of let go the rules, and then the club sort of gets popping them crazy and then maybe too crazy, too crazy, and then we start to see the downfall of the club. A new spot open, yeah, a
new spot, and then everybody goes there. And then there's also the cycle of the clubs where there'll be maybe a year or two where they're really jumping off in the phrase though, like oh man, there's a spot, here's the spot there, the spot there, and then we just go through this downtime where there's not many clubs going on, and it's just always this cycle.
I mean, don't you feel like that? I do. But lately, I guess that's why we're doing this episode because for me, just my opinion, lately, I feel like that cycle doesn't even happen anymore, and I'm I'm basing this off the new generation of partygoers. Okay, so that's what you know, You're you DJ at a bunch of clubs in town, specifically in the five to five nine. What are you seeing with the clubs do you still see do you see it still as a thriving thing. It's
one of those things I think where like Fresno nightlife has definitely changed. I feel like, yeah, in which way or well, there's more capabilities to do things. And I'm not just speaking in general like clubs in a sense, but you know, maybe ten years ago, stuff like our hop in downtown Fresno would not happen because like legally, like you know, permit wise,
I don't think the city would allow that. So now since that stuff kind of happens where there's actually people out and about, now a Thursday night can maybe pop off a lot easier, you know what I mean. Or like the whole like tower scene where it's like moultiple clubs in one area, you don't necessarily have to be banking on just yourself to get a crowd to come in, you know what I mean. Like it's a lot easier to
maneuver and do things. But as far as like how you said, the whole cookie cutter like kind of thing where it's like, yeah, they're very strict at first, and then they change up. I mean, I see that it happens a lot, but I feel like maybe that's just kind of ownerships or management not being aware of what scene they're in, you know what
I mean. At the same time, if you take bigger risks, then you'll get bigger rewards basically, because then again you won't be like every other club playing the same you know, same songs, because people will complain and say shit like, oh man, this club plays the same shit all the
time, you know what I mean. But it's it's definitely like you got to get out of that cookie cutter kind of mentality because there are people that are doing stuff in the scene that are doing different things, like right now, like I feel like the DM scene is like kind of booming and little
space and those events are packed, you know what I mean. Yeah, they're bringing like artists that are kind of from out of town, but it's working, you know, as opposed to like your normal standard kind of like club you know, but that's more like event based though, but like on a weekly you just on a random nights. I think I think things are are different. I think sometimes these owners or promoters think they know Fresno.
Sometimes or they want to try to go into a different direction and think maybe a different vibe, like, oh, I want it to be more of this vibe because in this city, this is how it works. Or you know, some people would try to bring that Vegas vibe and even Vegas is
not really Vegas anymore. And sometimes I do feel that a lot of times they don't know their audience, so kind of like back to what you were saying, magic of they kind of try these things and they tend to fail, and then they end up just going back to what people wanted, which is like the music, the relaxed rules. Now, with that being said, there are spots here and there that can work that have done that and
have maintained that. But I think a lot of the times people try to force that and you hear it all the time, you know, especially what you guys deal with. If the promoter or the owner is telling you guys that they don't want to play hip hop, what are you guys gonna hear all night the fucking people asking for hip hop? So I think things like that don't work when you try to like force it. But yeah, event based, like if you're going to do a house night or medium night,
one time here and there. I think that could work, but on a weekly like, I don't think people want to go to a weekly club where they're never playing hip hop. My question for the room is what's the mindset for party goers that go to weekly clubs. As much as there is things to do, there's also not things. There's not a lot of things to do, so people will just gravitate to where the people are basically, you know what I mean. I don't think necessarily it works because of what they're
doing. I just think it's you know, people want to go out, yeah, yeah, and it ends up being a thing where like, oh, this is kind of like where everybody goes, so I'm just gonna go there. They don't really know why they're not going or maybe the DJ. They're not going for, the music, they're not going for They're maybe just going for the scene, like oh, these were these people hang out,
so I heard this pact, I'm gonna go there. And then we always hear like, oh we didn't really like the music, but it's like, well then why do you go? It's like, well, well that's where everybody goes. So there's always like a trend of people kind of just following where to go, not necessarily going to a spot because they necessarily like it, or they play good music, or they want to hear that DJ, or they like that venue. It's kind of just like, oh, this
is like where all my friends go, so I'm gonna go there. I see that a lot in Fresno, which is kind of disappointing because I just wish people would just do what they want to do and it'd be more. I feel like we would be spread out a little bit better if people just did that. Another thing that I see that it's died off over the year is the club. And what I mean by the club is more of like the dance club scene all right, like people actually dancing. It's more of
the loungey kind of dancing your own section VIP. I feel like that's more of where things I've gotten. Do you ever see it getting back to more of that club scene where there's just like hundred people packed on the dance floor
dancing. Do you ever see that vibe coming back? I mean it's possible, it's just I feel like, again, it's one of those things where the person in charge kind of has to know what they're doing, you know what I mean, They got to be aware of the market that they're in and also want to take risks and stuff like that, you know what I mean, Because you're talking about like imperial Yeah, like imperios, you know
what I mean. I mean again, I feel like that's possible. It's just it's one of those things where it's like once in a lifetime kind of thing as well, you know, or at least with the Fresnel crowd, because it's like so a major thing that I always hear people say that are outside of the market is that like Fresnel's behind on music, like we're stuck on you know a lot of older artists, which is semi true, you know what I mean. And I feel like the younger generation definitely wants to
hear new music and new artists. But I mean, we were still bringing artists that we brought in you know, ten fifteen years ago, and it works, you know what I mean. So it's like when it worked, it's harder to tell the owners like, hey, like let's try let's take a bigger risk on something new and see if it works instead of kind of a guaranteed this will work. Yeah, what I mean and you guys have probably tried it in the club right where you play the new whatever and everyone's
like, eh, no one's dancing to it. But give that song like a month or two and some TikTok plays and radio plays, and all of a sudden, everybody's dancing to it. And it's like, you guys were not even fucking with this a month ago. It's literally the same song, but because it was new, you didn't want to fuck with this. So I do see that it's also a customer thing too, you know, they kind of just want to hear the hits. But to your point, the
younger generation does sometimes want to hear those newer records. So I don't know if that's going to be a thing that kind of bleeds over as to the newer generation gets older. Yeah, I think it just has to. It depends on the night, Like Fyr was saying, and back to what you were saying about just the lounges right now, I just wanted to go back to that is we also have to think about where we're at today in life. That's like what's hot right now. So just like any business, you'll
try to strike while the iron's hot and that's what's hot right now. I even see a lot of a lot more nineties R and B nights happening now. I see it because that's that music is coming back. But would you, f y, would you consider yourself a club promoter to what's the mindset of trying to pack out a night of a club? Well, for me, I feel like, I mean that's kind of like where the roots are
for me. Like you know, I started like doing like house like house parties and stuff like that, and that's kind of how gravitated into like the
industry, I guess before I became a DJ. So I feel like that mentality is never gonna go away as much as I want to, which is kind of like, you know, it works sometimes and it doesn't, or it fox me up sometimes because it's like sometimes it'll over influence the DJ mind, I guess, you know when I'm like, man, I got to do this to you know, make it get as many people in the club
as I can. But sometimes I mean it's also a benefit in a sense where like it makes my job easier if I think like a promoter, you know, weeks in advance where I'm like I got to do everything I can do to pack this place out to where once I'm DJ in the spot, you know, there's people there. So it's a lot easier to DJ for a house full of people than it is to DJ for like three or thirty
forty people. Yeah. Yeah, I'll even go a little specific. So maybe you could answer this way of one of the clubs that you promote and you booked me at is Switch, which is the eight in and over club. You've booked me there so many times, and most of the most of the time it's packed, it's crazy good energy, but there are times where it's not on that same night, like on a Friday or Saturday. Why do you think that is? How hard is it to get it consistent?
To get it consistent? Yeah? Got you. That in itself has a lot of moving parts. Like for one, I'm I'm quote unquote like promoting, but I'm also not the promoters, so it's like I don't have like last say so on things, whether whether it works out at the end or not. You know, so at that point it's the venue kind of handling things. And sometimes you know, did they not get the word out as
much? Like yeah, that happens, Like you know, sometimes it's like, hey, we needed a flyer, like four weeks in advance, we get a flyer that week, you know what I mean. So it's like little things like that can have a big effect on a night itself, you know what I mean. Like I noticed there's clubs that promote like day of and yeah, like that. That's okay when you're hot, but when you're not hot, that's you know, no one's going to see a flyer day
of, especially if they're busy. Now, we're part of the industry, so I'm assuming you know, we see flyers and we read flyers, but you know, the average person isn't on cci y. Yeah, the average person isn't on social media all day every day looking at flyers. That's actually my question for the room right now is do you guys think work. I don't know. I don't know. It's because at the end of the day, I still feel like you have to do it, you know what I'm
saying. Now, do you have to do it all day every day? Probably not, like you were saying. Some of these spots have built in audiences to where you don't really need a post a flyer unless you're doing an event or something. Special, but I don't know, like it's it's we're on the end of of being on flyers and being part of Flyers, so
we kind of have to do it. But to your point, where people really seeing them, not a lot of times, not because we've even called people out, you know what I'm saying, Like you've called people out, people coming up to Yeah, I didn't know you're gonna be here, like you put out the flyer. Yeah I saw that. You probably saw it, like don't. I don't know. I mean, by the way, I don't know the answer. That's and I think the algorithm doesn't really push
out flyers like that either. I think that's the biggest one. I agree. Yeah, that's definitely the hard part about it, where like Instagram or any social media is literally fighting you night and days. Yeah, not visually show people what the fuck you just put out basically, So in your opinion, how are people hearing about these clubs and then showing up on the mouth on these good nights of because there are a few clubs here that are like
super good and it's super fun. I mean, like how you said, it's basically word of mouth that I want to say for sure, I also think that you know, sometimes it's sometimes it's luck. Sometimes like you know, people just want to go out. Yeah, it's one it's one of those nights where everything kind of just lines up. Yeah. Yeah. Like for example, like a New Year's landing on a weekend, that's gonna work regardless for majority of clubs that have been working all year long. Yeah.
Now now New Year's like on a Sunday or a Monday night, it's gonna be a lot harder to push. Yeah, yeah, you know, and you can't just rely on you being hot all week for people to show up. Or is there something else going on in town? Because I know that always has like an effect if there's a concerts, if there's just too many parties going on? Uh, is there a football game going on out here? Is there? You know, like you said about art hop, is
that going on? Like some of these things do have an effect, sometimes positive, sometimes negative. One thing I will say about the flyers is that it won't be the majority of people, but people that do follow, like you know, the social media account or the DJ, they do want to know who's playing there sometimes, and I feel like sometimes venues or just people in general, whoever's throwing the show. Sometimes they don't realize that, and
I mean I'm even guilty of it as well. Like I've put out flyers where it's like, you know, kind of like a secret lineup, you know, and it's just we're just promoting the party and it just like just show up and see who's who's the DJ. But sometimes people do want to know who the DJ is because they may follow that DJ or like what that DJ plays, you know what I mean? For me, I feel like
that's a small percentage that people care for the DJ. No, yeah, But at the same time, for a slow night, even if that small percentage is five people like that helps, you know what I mean. I mean eventually, over time, you can't just rely on those things on a weekly basis as well, Like you can't get discouraged because something isn't working out, Like how you mentioned, you know what, the whole switch thing where
it's like sometimes it's packed and sometimes it isn't. Is you got to move past the bad night at times, you know, you gotta just like put it on the back burner and be like, all right, how can I make the next week better? You know what I mean? And again, you can't expect every night to be hot either, you know what I mean. I think it's like a people thing too, like the people out here, because I think those good nights that do happen is when like everything happens
to line up. There's birthdays, this person's getting married, this person's doing bachelor party, and that's not going to happen that often. And there's not enough people in this city to make all these places consistent. So some of them will be good all the time, some will be hit and miss. But it's like people are not going out all the time like that because there's
just not enough people out here in Fresno. It's just we're in that weird population, I guess, which is we deal with when it comes to shows and concerts out here too, like everything kind of has to line up. Do people get paid? Do people you know, it's just a one show that everyone's gonna go to between three shows, they only have enough money to
really go to one. But if we had more people out here, then it could bring more people to these to these spots, but it's just not going to be consistent enough because the people that do go out is usually just on occasion or you know, it's an event and base, and the people that do go out consistently on a weekly there's just not enough of those people.
I agree with that. I like that. And another thing to take into that as well is like the way things work out on a you know, month to month, year to week basis as well, where like, you know, the beginning of the year, you assume I mean, don't get me wrong, you might still have some popping events like in the first month of the year. But at the same time, you gotta think a lot of people if the place isn't popping, a lot of people just spend
a lot of money on Christmas. Yeah, exactly. And he went out on you years club, that club might not pop off again. Sol you know, tax return, the disposable income is not that crazy, you know what I'm saying. I wanted to talk about generation because sometimes an opinion that I have that by the way, I don't know if it's true, it's just my opinion. Do you feel like it's a different generation of party goers?
I feel like people, well, I want to say people, I mean the twenty one and twenty one through thirty year olds just like staying home now these days. I mean yeah, maybe, but you also again you got to take everything else into account. Where is alcohol consumption the same that it was ten years ago? It's true. Also another thing that's like really, I mean, at least visually for me, ten fifteen years ago, I don't think people were like going to the gym and working out like it
was the thing to do. I feel like that's more of a culture like standard now. There's almost more of a health conscious now. Yea. So people are not drinking as much, which has been proven. People don't want to spend money on those type of things. It's like you said, people more health conscious going to the gym, they don't want to. They don't
want that fucking hangover in the morning. So to your point, magic of the generational, I think that is changing because I think this generation is more conscious on like not smoking, not drinking, and you know, being healthier going to the gym. So that does have a lot of influence. That's
that's a good point. Do you also feel like this generation if they're watching a party on their phones, which whatever social media they're using, that there's no more fomo where they're like, hey, it's like I'm going I'm feeling
the energy through my phone. I'm good. That's just something that I think there's probably a small percentage of people that feel that way, you know what I'm saying, because before when they saw it, oh fuck, I gotta be here, I gotta be here at this spot, which you would think that that's how I would be, like, Yo, we gotta check out this spot. But I wonder if this generation is more like I'm experiencing it
right now on my phone, so I'm good. Well, I mean you could and even like if you're a first time goer, you can kind of pull up their social media and even see do I even want to go? Or before you would no unless you went, you know what I'm saying, So now you can find you know, if someone's looking at yours, they're like, oh, that's tip I can go, or someone could be like that's not my vibe. I'm not gonna go. So you automatically lose those
people because they already saw it. So there's something to that. Is that something people that aren't in the industry look at, because I mean, I feel that way, but I'm part of the industry. So we're like, if I'm looking at a social media account, right of like a nightclub or a promoter or DJ whatever. I look at everything and I'm like super like, yo, take that background. I see nothing but empty ass like VIP so no one's buying bottles, so that twenty one in over area is like
empty? Like are you meticulous about shit like that? I mean, to your point, like we is the regular club goer, probably not as much as we are, but maybe to a little an extent, you know what I mean, maybe to a little bit. Is there any strategies I want to talk about your strategies in your head. I'm gonna make this party work because I'm gonna do this A B and C. Talking about like the marketing aspect. Yeah, yeah, Like you know, our friends are really good
friends. They started they started this day party. They're trying to start a new culture, which, by the way, I feel like it's something new still. That's why it's not. We see so many La San Francisco, you know, these big cities that have these day parties that pop off over here. It hasn't gotten to that level. And I know, but shouts out to our friends who are trying to get it there. What's the form
Is there a formula of getting it there. What do you think people, what do you think they need to do to get people on this level of Well, should we just talk about day parties in general? That might just be an easier thing to do. The things that come to mind, like just an event in general, whether it's a day event, night night event.
I feel like one of the like, well, some of the major things is like getting the word out as soon as possible, but obviously it has to be the right content because I definitely feel like we may not look at things that way, but a flyer like can can speak so much substance where it's like it's the first visual I appealing thing or like a video whatever you whatever it is you're using to promote whatever you got going on, Like that's going to have an effect on person, whether they say yes or no,
you know what I mean. I feel like that's the top part. That's the start, right, Yeah, you got to get the promo game up up to where it should be, like ahead of time, get get the right you know. I feel like they know what they need to do. It's just it takes a lot of effort to like make anything pop. Yeah, I think it's it's tough because like what you're saying, magic has
never been a thing out here, so you're almost starting new. So the culture, it's not really a culture out here, so that's always going to be tough. Another thing is we're in hot ass Fresno. I mean triple digits during you know, summertimes. People really don't want to go out, so that's like another another thing. A third thing would be what we always talk about venues, like what's a great venue spot for a day party? You know, that's tough too, So I think the combination of all three
of those things have made it really hard in Fresno. But yeah, like you said, shouts out to them for you know, trying to put this together. It's just it's it's it's tough. I'll say this. With the strategy thing that you kind of said in the beginning, and it's creating the hype, I think that is a good move. I think that is a good strategy that I've seen, you know with the La Couda guys, where they created the hype first before it was months before even the opening. But
I think they did a great job with making it a name. So now it's a name that people know. We just got to get the party spot to to jump off. But I think they did a good job with making it a brand so at least for people to go, what's this. I keep seeing this. Yeah, there's like a new club that's opening in town, and I'm already seeing you know, it's not even open yet, it's months and months from opening, but I keep seeing on social media just the
right. Yeah. So I think I think if we're talking strategies, if like that's the next you know, part of this is how do we get these parties to jump off? I think number one that would be a thing would be creating a hype before the event, get people's catch people's curiosity. Yeah. Number two for me, I don't know. I'm just going old school for how I saw things during my days. Obviously it's different now that we live in a social media age. But to me, I think this
would still work. Is if you had a team of people, like a basically a promotion group, but maybe a different way in twenty twenty four. But it has to be a group of people talking about the event. It can't just be like one to three people. It has to be like a group. I think that that can get a party going promotional team essentially. Yeah. The only issue I see with that, and it's a discussion I actually had with the homies yesterday after you left, is what a lot of
these younger guys doing it. We had lunch by the way that thanks by the way, what a lot of the younger guys are doing right now is
they're outsourcing. They're marketing, and they're outsourcing like like popping accounts, right, So like the outsource to like an account that has like one hundred and fifty thousand followers and influencers and stuff, you know, I necessarily influencers, but just like you know, like they're basically reaching out to like, you know, a random account, something like an account like Food's Gone well kind of in a sense, right, but like local, right, So they're
outsourcing to them to share their flyers and promote for them. Now I see that going two ways. Where I see it like, yeah, you're getting the word out to one hundred and fifty thousand more people and potentially could see this fly But at the same time, I feel like you could you could possibly get burned in a sense because you're outsourcing. You're paying for this outsource, but you don't know who follows this outsource, right, you know what
I mean? And I definite feel like and again maybe this is just my mentality from the people I used to work with, but we used to be more concerned with the quality and control of what kind of people we had in the general, like you know, group of people that would cut attend events, whereas now, like I feel like some people will rather take the risk
and be like fuck it, like let's just invite all these people. And the only problem with that is, you know, it's Fresno, so it's like you never know if this person has to be for this person, So you know, that's always like the thing, you know what I mean by the way, you know, an argument might be but there is in our group of friends, there's six of us. But the argument I have is, yeah, but we all have the same friends, so we're promoting to
the same people. So I think the outsourced thing, I do like that idea, but it has to be a different group that it's local at least, yes, local, but they have a different crowd. Yeah, Okay, I mean I agree, uh, And I mean you could still outsource as well as just for example, if you're outsourcing to an account that you don't know who follows it, who follows it and could potentially have people that
you can cause problems at your venue. Then if you're gonna do that, then you have to be on top of your game as far as security and making sure that like you know, they're enforcing the rules for you, you know what I mean. So something that you had mentioned before is like as far as like the marketing aspect or just getting anything to pop, it's definitely
a team effort. The third my last strategic thing that I've seen work, and to me, you kind of have to have information from different clientele. Is you know how we talked about it pops off when there's a birthday party. When there's this someone has to physically find these people that are celebrating something and then sales marketing them to I was gonna say Jedi my trick, but
you know, sell them into celebrating at this event. I think some that would be a good thing too, is finding out who's celebrating something and like if you don't have plans yet on this date, this is where you should you should celebrate. I see people will sort of use that tactic when they use like zodiac signs like oh, we're in Aquarius season. All the aquariuses come celebrate your birthday and you know that that it's kind of like what you're
talking about a little bit. I feel the market has changed to where, like I mean before I used to fucking spam the fuck out of people with like text messages or tag you know, hundred people per fly per flyer, I mean like on social media. But now if you try to do that, ship they'll just they'll just click on you and say this is a spam then you and then you'll you know, your calend could be disabled for I don't know, a week or two or like people get annoyed with that too.
Yeah. Yeah, I guess that's where I was trying to figure out, Like generation that works. You just have to, I guess, be strategic about it and be like, how can I go about messaging everyone and being like, Yo, when's your birthday? Like something I used to do is like on Facebook, I was like all my friends lists. You could I forgot how but you could literally see when like all their birthdays were, so like maybe a couple of weeks beforehand, I would message whoever it was,
birthday was on this month. It'd be like, hey, if you're celebrating, if you want to celebrate your birthday, you know, come out and do this. I mean that's something you can work. But again, if you're like overly like spamming them messages, they can either like delete you or you know, just say, hey, this guy's fucking spamming me to block them. What's some events that you got coming up? Let's wrap it up with some plugs anything you want to plug. Okay, So let's see.
So I'm doing stuff at Switch, you know, like once a month. Uh, a lot of cool guys are coming by as well. I'm doing stuff and Vicelia a Republic with Rent Rock. I'm also i think doing Fresh Fresh Yes, uh that's in March, March twenty third or something like that, which is like a downtown oh fress yes, yeah, yeah, yeah yeah fresh Yes, that's another one, but that's downtown. So shouts out to a Bond Beats for hitting me up for that, and yeah,
and I'm just taking like bookings just as they come. I'm not. I'm I'm really just trying to work on the back end of like my shit and kind of getting like my vibe, right, you know what i mean. Like that's what I'm doing. I want to throw some parties too. It just depends what is going on. Oh big shouts out to Tzy Radio and like whatever, they're doing a Sinko the Miro party fifth Yeah, yeah, yeah, so back for another season. Yeah yeah, So you're doing your
thing around town. You're DJing a lot of spots, so that we definitely wanted to get you on the episode. So we appreciate you, like just stopping by and just dropping your opinions and your knowledge of the promotion and club game. Last thing, plug your Where can they find you on social? Oh at the Homie f y R. That's f y R fun your request abbreviated the Homie f y Yeah yeah, all right, go follow him. Thanks for stopping by, Bro Later