Brad Jaurique - Episode 124

Before we start today's episode. We haven't done this in a while where we talk about what we're watching. Yeah. Man, there's a few documentaries that I've been hearing about, and then I found out that you were watching it too. But one is is it called American Nightmare? Yeah about that couple, the couple one, and it's similar to Gone Girl, the movie Gone Girl. Matter of fact, they actually thought that that's what was going on in this case, that it was a real life Gone Girl situation. But

not to spoil it or anything, but it was wild. Yeah, it was wild. There's another documentary, oh, the one with the texting, the the it was a love triangle. Uh. That one was like lover stalker, lover stalker killer. Yeah, yeah, something like that. Yeah, that's the Both of these are on Netflix. That was sort of a love triangle situation. Yeah, and there's a little twist. Yeah, there's a few twists in there. There was kind of wild. So those two

are both on Netflix. On Netflix, I recommend. And then you told me one that was on Max Chowchilla. I haven't seen it yet. Yeah, So that one's interesting because obviously chow Chilla is not far from Fresno, so it kind of like hit Home a little bit. Uh. That that one's another good one. But that one's streaming on Max. Are you okay, I'm gonna move on to kind of shows, but do you are? Do you recommend any more documentaries? Are you watching any more docs? No,

but I wouldn't mind some recommendations if anybody got any out there. Those are the ones that that were on my list. I haven't seen chow Chilla yet, but yeah, those are the recent three that I watched. It were pretty crazy, really good. Uh. One show that I watched a few weeks ago that I both of us have finished, Griselda. Yeah, with Sophia Vergara. That that was an interesting one. It gives the a similarity to Narcos. Yeah, it's you know, she plays a drug lord

and that's that's an easy watch. Just a mini series, so one season, I believe six episodes. Yeah, and she you know, we've never seen her act like this before, so shouts out to her. She she put in work. That's another solid one. Yeah, you would think that Sophia Vergara, I've only kind of known her as a comedic comedic actress. Yeah, but she she goes in on this one. So yeah, even the look that gave her a prosthetic look. Yeah, she got like a

prosthetic nose. I know she really wanted to like feel different and look different in that in that series. I enjoyed that show because I wasn't familiar with that person, that story in real life story person. Yeah, neither am. I I know, like one of her sons is like still alive and he tells a little bit of the story as well. But that's a good, easy, good watch too. How about you as far as what I'm watching right, Yeah, yeah, I got two on Apple I know a

lot of people don't subscribe to Apple TV. There's a good one, Masters of the Air that's like a World War two series about like the pilots during that era. They were like the bomber pilots. I know, there's a few actors in there. Steven Spielberg and Tom Hanks kind of put this one together. Other that's a good one. Another one that I'm watching on Apple TV. Plus this is very last Dance Bulls, but it's Patriots. So it's called The Dynasty and it's about the dynasty of the Patriots. Uh.

That's a solid watch. And those are the two that I'm watching watching on Apple TV Plus. Right now, let's talk about this real quick on since we're on Max. Well, we talked about Max earlier. HBO. Max has this longtime series called True Detective. Okay, and uh, there's a new new version. What is it like, the new the new season? Yeah, like what they call him an anthology series because it's a different story every season. Yes, you you don't need to watch the whole thing to

get the whole series because each season it's it's its own story. Yeah. So this is season four and the weekslightest one and we both Well, for me, I attempted to watch it, but it was just moving way too slow for me. I got three episodes in and I called it. It was I couldn't do it. I tried, I just I didn't. Yeah, the pacing was really slow, the story was I don't know, I

guess interesting. It's one of those thing where I kind of just wanted to watch this to see how it ended, but I really wasn't invested in anybody or anything about it other than wanting to know the answer. Well, also a lot of people were talking about it, Yeah I don't know why on social media, so you know, you want to kind of see what they're talking about. You Usually shows like that are good if everyone's talking about it. But for me, yeah, it was just too slow for me.

And I've given up after the three episodes for me too, I think, which I think it was only like six, so I'm like halfway there. But I just I couldn't do it because even as I was watching it, I just kept thinking, like, man, is this almost over? I'm going to YouTube, like how does it end? Oh? Just tell me, just tell me how it ended. The answer. Another thing on this is a movie that just got released a few days ago, Aquaman. Oh yeah, DC's Aquaman. Do you watch that? I'm three quarters of the

way done. I heard that moment was bad. Yeah, it's I mean, I'm gonna finish it because I'm almost done. But I don't know. Is it something where am I tired of superhero movies at the moment where I need a break. So there's this thing that's going around that there's like superhero fatigue. I don't know if it's superhero fatigue or just the movies have been sucking lately. And that's like even Marvel has been putting out some shit too,

So, you know, I'm looking forward to Deadpool. I think that one's gonna be a good one to kind of like pick things back up. Yeah, I just think the stories of these movies have just been sloppy and thrown together. Well because on Disney Plus the Marvels is on there and I haven't watched it. Well, you know how when it came out the Negativity of God, of how sugy it was. So I watched it just to see how sugy it was. It was pretty bad. I actually might just

gipt that one altogether. Yeah, maybe I'm having that fatigue. I'm having that superhero fatigue. Okay, anything else on your side? I know, Uh, I'm watching like this is a Weekly Abbit Elementary and all that came back for the third season. Been watching that, Uh the one that everyone's talking about, Love is Blind. Yeah, Love is Blind. There was a there was a piece of me where I was kind of over that, and especially the last season was like kind of it was bad. Yeah,

it wasn't very bad. It wasn't very good. But again you see social media people talk about it, oh my gosh, did you see this this? And then you just have to watch it for yourself. So yeah, I could see why people are talking, and I mean I think just the biggest storyline is I don't think this is like a spoiler, but the chicks saying that she looked like making Fox. I mean that's like what started this whole season and everybody being invested in it, and uh, it's been funny

to kind of see that play out. I know the recording of this podcast, there's just two more episodes left, which is basically if they're gonna get married or not. Yeah, I think the reunion, So we'll see how all that plays out. But it's at least been more entertaining than whatever last season was for sure. Yeah. Man, definitely have been watching some cool stuff these past few weeks. And if you got any out there, let us know. This could give me fire podcasts. What up? I'm Gizzo.

That is John Magic and we are back continuing with some great guests live in our studio in Fresno, California. Today's guest, I mean I met him when he was just a local party promoter and now a big concert promoter that's doing major things for the valley. But now he's just expanding more and more. But we'll get to know more about our guest today, Brad Jerkeyah from Brad Jeriki Promotions. Sir Man, welcome to the podcast. Thank you,

thank you for having me. I guess I'll start with this. A couple of days ago, you posted something on social media where you wanted to get a meeting together. Can you can you kind of talk about this meeting that not only talk about the meeting that you wanted to put together. It just happened. How did it go? Yeah? So we we started about i'd say about three or four weeks ago. We had our first meeting at a local event. Can you just get the micro a little closer to you

or you go closer there. We had our first meeting about three weeks ago at a local establishment called the Rosede. What I wanted to do is when I got in this game, there was nobody to tell you anything, right, I mean, you just did what you did and you lost money or you won money or you you know, you got embarrassed, however it may

go. And so I, you know, I see a lot of shows happening these days, and you know, I social media is on fire with look at this jankie promoter or look at this you know the artist didn't show up, or you know, look at the I was there at the show. There was only five hundred people there, but they're showing two thousand or whatever the case may be. So I wanted to put my hand out there to lift those people up, to give them a little help, to say, this is how we do it. We did it, and this is

how you can do it. And that was the purpose of those meetings. So we're trying to have them every month. And is this something that you started? You just was this the first one? So the first one was in Rose it was I think it was three or four weeks ago, and then we just had one at Club Encore this Tuesday, which we had a lot of people show up. I want to say about twenty five thirty people. So these are people trying to be come promoters or yeah, so it's

a mixed bag. So it's people who are promoters, there are people who are street team people, people who want to be promoters. Artists have been coming out, so just I've opened the door for anybody involved in the entertainment event business in Fresno and the Central Valley. We had people come as far as Hilarry as well, o nice. That's awesome to see because of that thing they always say, where there's room for everyone, everybody can get a

piece, You can get a piece and succeed. So let's all just help each other out. There was something that even back in the days, we talked about you know, how are people going viral? And one of the things in a long episode ago from a podcast we're talking about is people just start collaborating with each other. Yeah, and that's a great way to succeed

is teamwork. Yeah. I think we need more of that out here because there's always you know, people want to step on other people, people want to talk shit on other people, and we just need some more collaborative effort, especially for Fresno to become bigger and better and everything that we do, there's a lot of negativity. We'll get more into that, but I want to take it back, like to the beginning of Brad and then we get to know you a little bit more. Are you originally from here? Born

and raised in Fresno? Yep? Oh nice? Okay, where'd you go to school at? I went to school computech Junior High School. Oh, you're a bulletgrad too. A Bulletgrad here too. So let's talk a little bit about how you first got into the promotional game. I know Magic said he kind of started off with, like the club. Is that where it began for you? Yeah? Yeahnny, funny story. There's a lot of

local ties to it. So there was a club I think Palm and Knees Area or nope, not Palm and Knees Shepherd out there where Lewis had his club a while back. Well there was his club named Aquashee. Oh yeah, yeah, yeah, he spoke on that. So Buddy and Mine I was going through separation at that time, and so Buddy Mine was like, hey, you got to come out with us. So I went out there and he happened to be friends with the very well known celebrity in Fresno by

the name of Timmy T. We know he has a music career. Yeah, so so Timmy T. So we end up at a table with Timmy T and Timmy T and I became friends. And so he just started inviting me places like hey, Brad, come to this place, come meet me here, And we end up going to downtown Chancey Park a club just open called the Penthouse and the six hundred club. I don't know if you guys, I remember that Chance Park six hunder club, and I think it was

just opening it. It was his first night. And then he introduced me to somebody that we all know named Rick Marigan. So so I met Rick, and then Rick and I hit it off, and Rick say, hey, I want you to come help me promote this this place. You know, you got some connections, you know, some people. And this is way before there was no Instagram. I mean it was it was Facebook,

but you really couldn't use it. There was my Space billboard. Now it was more like flyers and and uh, you know, texts your buddy or whatever. So Rick and I hooked up and I started being the promoter at Penthouse and that's that's where I got started. Yeah, so we're talking, we're talking back in the day. I mean, I think Derek Frank, who was the president of the Grizzlies, was an intern at that time.

So talking way back in the day. So are you trying to say this all just fell into you kind of by accident, you weren't trying to be a promoter. Oh no, I mean, I guess separation was the best thing that ever happened for me. Wow, And so was that just something that you just liked over time you just got to feel for and it was like, man, I could do this, and you just started, you know, shaking hands with the right people or what made you want to pursue

that even more. Well, growing up at my house, we didn't have TV on a lot. We had TV, but my mom had music playing all the time. We're talking Marvin Gay, Keith Sweat, I mean, all the old school gap bands, that all that stuff. So growing up we listened to that. That was it oldies, you know on Sunday night, listen to Art Lebeaux, all that stuff. So in my house, we you know, music was the predominant thing. Like everything revolved around that.

So it was always something that I wanted to be a part of. But just you know, I can't sing. I'm not a musician, so that I can't. I guess I kind of went towards that because of that. And so when that opportunity happened, I you know, I think I'm a people person. I meet people, I make friends. You know that that's kind of something that I've been born with. So as I got into the industry and started meeting people, becoming friends with them. It just naturally

happened. They're like, hey, Brad, can you we want to do this? Do you want to be a part of it? And so that's what I did. I just it just grew from there and expand it to where it is now and we're still scratching the service. So you know, you talked about teaming up with Rick, When did you did you continue to kind of help him do other things or when did it kind of branch out where you told yourself, let me throw my own party. So so Rick

was a good I mean, Rick and a lot of us know. Rick's a pretty tough guy, soft guy on the inside though, to be honest, you know, he was just barely meeting Jose Ramiris at that time. So there's a couple of meetings we went to. Rick had thrown an event at Chancey Park. It was like an MMA amateur boxing event. Jose was there at that and I think some Fernando Vargas others were there, and so that's when I saw my first side of a big event. And so Rick

and I worked together until we didn't work together anymore. You know, there's only only so much friction before you got to say how we're going to go and go our own way. So but I you know, I'm very thankful for Rick. He helped me understand the business side because I'm a nice guy like I probably would have got tooken advantage of a lot more than I did if it wasn't for somebody like Rick being the person he was. Yeah, yeah, all right. So is that when Brad JERICKI promotion started officially or

when was that and when you first put that together? So what I saw is I saw all these promoters having this this fake name or this pseudo name of whatever their promotion company is. I wanted people to know that I stood behind what I did. So that's why I used my name, because you know, there's it's Brad, like I'm Brad, I'm here, like there's nowhere you can hide with that. So I've always used that because I want people to know if it's got my name on it, it's real, it's

genuine, it's gonna happen, it's gonna be the ship. So that's where I got where I came from that from that perspective, Yeah, I remember you, I mean, correct me if I'm wrong of the timeline, but you started working with us here at the radio station quick. You were booking the DJs, meaning you know, the honored personalities to host your clubs.

And then I could be wrong, but I think the first time we sort of officially start talking is you hit me up because at the time I was weuring with Joe Coy and I was on tour with him and he was coming to town and you hit me up to to DJ host and have him be the celebrity host of what was it called? Was it Rome at the time, And I can't remember. It's like Club Rome, Club Eva, Club

Imperio Wow Eva. I mean even through a we do it through a birthday party for you a lot of time, Yeah, a couple of my birthdays there. Thinking well, if I'm thinking if I'm imagining the because I still remember the flyer with Joe on it, I'm on it. I think it was like a color blue, but I think it was Rome. I think, Uh, but is that sort of one we first met. Yeah, so I when I got involved with B ninety five, it was through that club. Yeah, because Pino, who was running the club at that time,

he was using you guys for his promotion. Yeah, Yeah, I missed that club by the way one time. The birthdays. Yeah, so we we hooked up and I got hooked up with Devo your guys yep. Yeah, she's our salesperson. So her and I just connect and then she kept saying, well, what what do we got to do to get there? I said, you got to get me some big and then I guess she had talked about, you know, you working with Joe Coin. I was like, that's something big. Can we make that happen? And and

it, you know, it just fell in place. So we we would do a comedy show beforehand and then it would be a it would be a party afterwards. So I think at that time Andre was hosting, Yeah, because they even did a roast. Andre did a roast of me on my birthday for the club. That was actually a lot of fun. Brad asked me if I want to do and I was like, yeah, fuck it, you know what I'm saying. So Andre roast me and a couple of my friends that roasted me too, and then after that then it was like

the club that was there. Yeah, it was a different night. Yeah, that was like the pre party of me getting roasted in the comedy show, and then like after that, people started trinkling in for the club and we're trying to find a way to get people to come. So what we did is we said, okay, we're going to have a comedy show before the club part and you know, if you came to the comedy show, you got to stay at the club. So, you know, we thought

what would work. It was around Joe's birthday, so just as birthday, so we're like, we're gonna roast them dres like I'm gonna get them now. It was funny. It was a lot of funny, and it actually got people to get there early, so it worked. So during those club times where you were booking us DJs for these parties, what was it in your head already to start booking acts or were you just taking it for what

it is, where I'm just trying to book a good nightclub. Well, if you go back to Chancey Park, back then we had the Penthouse. Our goal was to eventually make that an entertainment center, so we did DJs to try to build it up. And so when we tried to reach out to artists, we did a couple events with artists at the club. It just didn't work. It was too small and we just couldn't make the money.

So then we talked about doing things on the field and just it didn't It didn't work out because at that time, if you remembered Chancey Park, that was the only thing out there. There was no title, goa, there was nothing. Yeah, there wasn't as trendy as it is now, but there was absolutely nothing. So we would be out there and we would just chill on the outside area and just drink and talk and just because there

was nothing there. And so back then nobody wanted to go downtown. So when we tried to do events, I think we tried to bring some bigger like Shakira or somebody like that, and you know, nobody bought tickets, so we ended up having to cancel a lot of those concerts. So you know that that's where it started. And then when we went the club, I think it was Club Rome was the first name, and it was Club Rome. Lewis Everck was there with Pino and he was bringing artists like he

had brought Stevie b and E forty and a bunch of people. So when Evereck stepped out, I stepped in there and I started not only doing the DJs. I said, well, let's take advantage of this club and let's bring some of the artists. So we brought Too Short. I think that was the first one. It was a B ninety five ydiverson we did Too Short. I think we did forty again, we did Scarface, I mean

exhibit. We did so many go through yeah man. Yeah. So we did Jay Holliday and it was on my you know, my birthday's coming up. It was a Pisce's birthday bash, and we sold out that club. We sold so many VIPs that night. We had to go out and buy tables to put up because we sold so many. Yeah. Peace. So when was the transition from doing you know, events at the club and then doing your first show like at a at a venue. So that was sort of the ground. So we we decided to try to do some shows and

we reached out to uh to some of the artists. A lot of artists didn't really want to come to Fresnel because they're like, that's not our stop. And and you know, when we talked earlier about why did I put these groups of people together, because some people would say I'm not going to Fresnel. That's JANKI promoters over there. You know, I've seen stories about artists coming to town and uh, you know the promoter would try to pay the back end and weed you know what I mean. Just we just had

bad We had bad name out there. So I I tried to do something small. We went to Woodard Park and I think we did Travis Porter and and oh I was there. It was uh, what was that drinking the cup? Yeah? What was his name drinking the cup? Kirkle Banks. Yeah, she's wait, Travis Porter didn't even show up. Didn't show up. Yeah, that's wild. And Kirko was sick, he had the flu. Yeah, I remember. So that was the first one and man, I hot took some lumps on that one. Man, we lost some cash

on that. So you know, I just fell down and picked myself up and said what's next. And you know a lot of the stuff that I got involved in with the big shows was because other people came into town. So my big show, first big show was with partners such as Diamond Productions and such. When we did they did, you know, like Whiz Khalifa and those other ones. You know, I came in and helped out,

and I mean I was when I did stuff for them. I was hanging posters, man, I you know, I start from the bottom, hanging posters, setting up rooms, talking to radio about promotion, you know, that type of stuff, and that that was how you learn and get there. I don't think I did my first show till probably Tatchy Palace, you know. Tatty Palace reached out to me and asked me to do something, and I did the car show there. We did Straight out of Compton.

The movie just came out, so I reached out to We had DJ Quick Warren G and we had a little easy e and we called it Straight out of the More and we did. I remember that that was a great show. You know. There's a little backstory to there. You know, Warren

G wanted he he don't perform unless he drinks. At a casino. You can't drink, so so we end up having to sneak some patron to him and he got a little too lit, and so I'm off the side of the stage and talking to somebody and my I don't remember, was say, hey, Brat, look up there, and we look and I look at Warren Gen. He had tolet paper hanging from the back of his pants. Oh no, stage performing. I had to get up on stage and say, hey, come here, my man, he's like, pull it on,

pulled that out. So they pulled it out and he came on and perform. So that's that's a story that Warren and I when we see each other, I say, hey, man, remember that toilet paper? Yeah? Shut up? Yeah. I mean you you've been saying all these artists that you've booked already, A quick question is how do you Is there a website or who do you go to to find you yet artists? For these people that are are new to the promotion game, or people that are just

curious, how do you find artists? I think today it's a lot easier. Back then, there there wasn't How is it back then? I mean you had to know somebody, know somebody, then know somebody, right you thought somebody somebody would And there was times, I mean I got burned before that that Travis. Somebody told me they were ray Ja's management. We shot them, We wired them six thousand dollars, and all of a sudden we didn't hear anything, and I had somebody to reach out and they said no,

that wasn't r J's guy. So you know there's and people still do that now, but I mean it back then, it was who you knew that you connected to somebody and you build relationships. And I think that's one thing that I think I'm I'm now, I think I know I'm proud of, is that I built a relationship that artists called me. I can I can physically call artists on the phone, genuine and others and say, hey, bro, what's going on? And hey, can you help me with

this? And and I mean they'll connect me. And when they connect me, they don't just send a number, They say, this is my guy, take care of them. And so that's that's how I've gotten where I'm at is by doing that. And I've never really been a web search person. If I can't connect through that person, through somebody, then I probably won't reach out to me. And you guys have been a help too. I mean, when I reach out to you, guys, are radio said,

Hey, I'm interested in somebody. You guys have helped as won't. I think again, that's that relationship part. But yeah, these days there is a lot of you can go on the web and find somebody's contact, but that don't mean they're going to go with you. Yeah, yeah, exactly. Something that I've always been curious about, and you don't have to go into super detail. How is sometimes I'll even you'll share how much an artist costs, and then you'll tell me, Okay, we got this artist

for X amount. Sometimes in my mind the math ain't mathing, Like how do you make your money back with these artists that are charging X amount of money? Yeah, not to mention like the venue, the security, the marketing, all that. Well, the world's turn. Like when I was working at let's say Clubby or whatever the name it was that time. I mean we could get too short for five thousand dollars maybe maybe four thousand, and the world was different than too. You got to remember the game has

changed. Back in the day when artists before distribution, artists would get paid by the record labels and then whatever was sold at the record stores. And I mean that that could be six months to a year before they get paid for that. Yeah. So artists, they you know, these guys out there flashing the cars the money, they need that money. So they would you know, if you said I got five recks, you want to do

a show, they would probably do it. But these days, with distribution and them getting paid monthly checks, that need isn't necessarily there as much. So we're talking about supplying to man at this point in time, so that artist used to be able to get. And the other thing is that the venues now, the venues are the ones making the money. Man. You you go in there, you pay to rent that venue. They charge a facility fee. They get all the money for the liquor, they get all

the money for the merchandise. I mean, they're just they're raking it in the promoters. The games flipped where a promoter used to make a large amount of money, it's it's the opposite way. And the other thing with artists. People used to be able to call radio and say, hey, can you get so and so to show up and do a radio show, and you guys would probably get that artist for free or for a discount of price. That don't work anymore. If you guys call an artist now, they're

like, what do you want? I mean, it's a lot of recks regardless, No, it really is. What are some of the difficulties in putting on a show like let's just say, in Fresno and dealing with like the artists and the venue, what are some of the like roadblocks that you run into, Like what are some of the hardest things that you have to

overcome. Some of the hardest things is getting into some getting into some of the venues because a lot of the management's change in the venues locally as an example, so those relationships we've had in the past, they're not there anymore. So when these new gms and directors of sales come in to these venues, they already have all their people, so they're you know, they're calling their out of town buddies. Hey, I got this new market and Fresno

come here. And a lot of times us locals get we get pushed aside. We got dates for you, Wow, we're not interested in doing business with you. And so I mean, I can be honest here. I mean I had to go to the city of Fresno to the Mayor's office and say, hey, bro selling Reena, I've been doing shows with you guys forever and now they're not letting me in what you know, can you help? And they did, they did. They helped me get it back in

there. But some of the hardest things are just trying to make money. And everybody's got to get a piece, right everybody. I mean the piece you talk about marketing your street. Everybody's there with their handout, but their hands not there when the money ain't on this side. Yeah, exactly. And so the reality is even these big promoters these days, they're doing ten fifteen shows a year and they're not winning on every show. So it's a rule of average, right, so you won on this one, so you

probably lost on this. You know, balance out, and especially in Fresno, we're a B slash maybe C market and paradise other ones because you know, not a lot of artists come here. If you look at if you go look at routing, I mean like we get some of the big Spanish shows, but if you look at routing, almost every big artist bypasses Fresno and hits that's a good point, Oakland, Sacramento, LA. And we just get bypassed because they don't you know, maybe they don't feel that the

market's here for them or that we can pay. Because you use an example, look at the pesl Pluma tickets. They're starting at five hundred and ninety nine dollars. Wow, like my tickets for my show. I just did Valentine's Day twenty five bucksenty five dollars. And I'm not making a whole lot of money, you know, I'm I'm doing that because I love Fresno and I want to make sure Fresno's okay, right, And we put a big package of the six six artist package on there, and that was a very

expensive show. You know, some of those artists I used to pay ten grand, five grand. I'm now paying fifty sixty grand. You look at inflation and then the cost of the venue, the labor. It's all union labor there, promo. So I mean, at the end of the day, if I walk away with a ten twenty percent profit, man, I'm happy. But that that shouldn't be the way it is. But that's just

the reality of the game, now, is that? Like? Because I want to dive into a little bit about like the negativity that you always hear from Fresno people out here, of like how come we always see the same acts out here all the time? Why don't we get these artists? And you've sort of touched on it about a little bit with they just don't come through Fresno. Is that the biggest reason or is it just because we don't have enough people out here to pay these artists? Essentially, right, there's

not enough people. Yeah, I'll tell you the negativity. I'll cover the negativity thing. I struggle with that for a long I still do like when somebody says something negative about my shows. Sometimes social media, I see you clopping back, I like, especially if I'm drinking my tequila. Like, I mean, we see it too. Every time we post on Facebook of an artist coming, they're like, oh, not again, or I'm surprised it's not pit Bull again or whatever, and it's just like, I know,

like we're getting something out here. Well. The funny thing is, I think that's just the thing about Fresno and maybe other cities, but just because we live here. I've had people say, hey, like tech nine, Hell you just last time the dude was out here was six years ago, and you guys say he's always out here. Well, that's not the

case. I think it's just people complaining to complain. And there's artists that do well in Fresno, like man, if I could I love the forties music, If I could bring him every year and sell I would, and I think people would agree. But there are some people that bring in the same you know, Jay Stalin or whoever. Yeah, twelve times a year. I can understand that. But I think if something works and it sells, why not do it again? And again? That's what I usually tell

people. I say, these people that you complain to come out here all the time, they also like sell out all the time. So I don't know, y'all are still going yeah exactly, So I don't know. And then we've had some bigger hip hop shows that have tried to come but you know, they won't sell out or we're not big enough to hold him as many people. So I mean, there's there's a bunch of reasons. I want to get back to the artists though. Who's the most difficult artists that

you've ever had to deal with? Man, she's gonna kill me. But snow, the Productno really? Oh wow? That I remember that that show was a good turnout. That was a great turn out. What was the issue there? Well, if so you asked, how do we make our money? So we've got to do different ways of selling ticket prices at and do you know, premiums to be able to make our money, and so we did a we do a VIP area where you know, the front area,

either we have tables or stay AIP mission. Right, So you talk about us trying to get everybody in the show that we can, That's the only way I can do it is I can do a low ticket, but I also got to do a high ticket for those that are willing to pay. So Snow was unhappy that I had a barrier. She's she loves her fan. I love her for that, but she wants everybody to get the

ability to get to stage. So she made me tear down the barriers, and I had people wanted to kill me, like I paid X amount for this ticket, I want my money back, and so you know, we had a battle about that. So that was the difficult part. I mean, I can kind of see why on an artist performer end, you know it when when we're on stage as a DJ or any performer, we go with energy and with that barrier, it feels like the energy is beyond the

barrier. So I could get what she's saying, but I get what you're doing too with making that money for that VIP section. But I could kind of see what she says, but you're right, she didn't. She doesn't need to be all mad about it. Yeah, and making demands about it. But it was in the contract. It was all contractually there, So I was the thing about it. It was one of her, if not

one of her largest shows that she's ever done. And that's some of the biggest things that I can say that we've done in Fresno is some of the events that I brought have been the largest turnouts for some of these artists, regardless of the area. Yeah, remind me of this was you. If it's not you, I apologize because we're just talking about the craziness that happens. Yea, the Big Sean show at the Celling that was that. That was my friends of mine. Yeah, okay, do you because I remember

that Showliday jam. Yeah, it was big artists was supposed to perform. No big arts did perform that night. Everyone that we said performed that night. But do you remember it was about to not happen. Yeah, the day of because she wanted a screen, right or something like that. He wanted the screen behind him and it was like gonna be an extra like fifty thousand or something. Crazy. We could do a whole episode on the writers

Man for artists. I mean, just honestly, somebody that was actually one of my questions is some of the craziest, ridiculous things you've seen on a writer that you've had to deal with. I mean, some I probably can't say, but I'll you know, one at Club Eva, we brought remember Gucci, Gucci Creshan, Yeah, yeah, so she wanted like serial at a certain milk, at a certain temperature for her. Man that was like this a little club, you know, and she only had one song at

the time you could relax, you know what I'm saying. Well, we thought she would do extremely well. You know, it was a loss for that show. But she she had done that Gucci Gucci. But her next song was called Cereal, so maybe she was going to go on the stage with it. But I thought that was the thing that bothers me is I grew up, I grew up poor, so like my mom was struggled. So when we get these artists all this special food and they leave it, that just kills me. I'm like, oh man, And it's more often

than not. And that's the thing that bothers me because I've been back there and you see all this food that you've paid a lot of money for and it just barely gets touched. My thing is they just they want something on their rider just in case they might want it, but essentially they never even get to I've seen a lot of food be wasted and some you've heard stories before where they'll put something on there, some crazy shit just to see if you do it. Oh no, just to see if you were paying attention.

Y yeah, the rider. So this last Saturday, the tenth show, the February tenth show at celen Arena. My daughter, So my family's involved my business, but my daughter, who was eighteen, I have her take care of certain artists. We brought. We brought baby Bash with a chante I think two fairs ago when we sold out, so my daughter took care of her. It was our birthday. We put balloons in the room cake. I mean, she was so happy. Jontay wanted to meet her

and give her a hug, and that writer this time was tough. So my daughter was in there trying to deal with it and it was a bad time. My daughter comes out crying. I'm like, what happened? She goes, I think I forgot something. Oh no, so it could get pretty tough. So I mean you got to get thick skin in that in that you know, in that place. But what I've been doing with the contracts lately is I'll look at the contract and I'll go back to them what

must you have? Right? Because I can't get you all this stuff, but what must you have? And we come to some type of meal. That's good. Yeah, I know you just brought up the fair. How does that work with putting on shows with the fair? Because I've always assumed that the fair just paid for it. But you kind of have your own

thing at the fair. How does that work? Yeah? So the it was coming out of COVID and somehow I got connected to the to the CEO of the fair and we started talking about doing events outside of the fair, and she's like, well, why don't you just do some events at the fair this year? So that's how we got connected. So I did two shows for two years in a row. The first year I did BBD John B. Maya, and then I did Chris Perez and the Kumbia Kings,

and then the next year we did Bash and and Ashante. They normally do everything themselves, which I understand. I think once the COVID numbers or the COVID situation stopped, we decided to part ways. They probably felt there was more money for them to stay in it. Okay. So was that a situation where they put up the venue and the money and then you marketed it or how did that work? I produced it? Okay? So I produced it and they the tickets went to me. So yeah, okay, got

you. So obviously we've known you for years. We've seen the come up do you and you've been throwing some amazing events these past few years. Do you feel like you're getting in that groove of this is what you do? So now you know the routine of putting on these great shows. Yeah. I mean I think most of you know my kids, So my oldest son, Yeah, they're like big na. Yeah. So when I started doing this years ago, they were involved as close as they could be. It

was a nightclub, so it was tougher. But they've they've been involved for the year. So my oldest son is actually in San Diego in law school, entertainment corporate law. Wow. My second oldest just graduated from Presno State. He's working at accounting firmison I certified tax preparer. And then my daughter who's just turned eighteen, she's operations. So it's a family business. So my sons are going to take over the business and my daughter and I'm going

to do my thing. They'll start in a couple of years, you'll start seeing them producing shows under our brand name. That's very godfather of you, you know what I'm saying. Send the kid to go be the lawyer and then yeah, the counts in I like it. Let's talk a little bit about what you got coming up in the near future as far as like shows. Yeah, so we have, of course, we have a brand Fresnel Smoke out So April twentieth and this year it's actually on April twentieth on Saturday.

And those who know that, yeah, is this the second or third year doing this? For this is the third Okay, So we had a coming out of COVID. I wanted to start it in April, but I couldn't, so we actually started it in September around Mexican Independence Day, and so we just taken that and flipped it over to four twenty. So that first show we did, we did Bernard E forty. We almost sold out

the whole baseball stadium at Chancey Park. Then we've done other artists behind that, but we have Pelo coming out, and we have Jenny sixty nine. Phoenix Flexen has just been added. I think dB about a Bag is on there, and there's someone else I can't remember the name. I'm these younger artists. I was calling him Ebt sleeping bag at one point. So I don't know that you know you were talking about the past smokeouts, was Berner

was the headliner and which the artist fits the event recently? I don't know how much you could talk about on the podcast, but there's almost a reason why he's not on this year's Smokeout. Yeah, So when they opened the Cookie Store, I reached out to Berner and I said, hey, you want to be on the show. We agreed from to be honest, he thought it would be a great fit. But when we started placing openers, local openers on there. We talked about earlier about me and and help promoters.

Well, I also want to help local talents. So every one of my shows that we could, you know, like Ashante's show, we're not gonna we're not gonna put local necessary look openers even though we did we put me and may whose Baby Bash's artists, but we put openers on there because you know, they need an opportunity to shine and so and it happens early in the night anyway, Yeah, exactly. Yeah. So when we did that, I got a call from from Berner saying he no longer wanted to

be on the show. So we we had to pull them off because of openers. Because of openers, yes, sheees. All right, Let's go through some of the big shows that you've brought to You have like these, like you said, these staple nights that you brought Ladies Night to town where it's always a different old school R and B artist. Is that fair to say? Yep, it's like one twelve has been on there. Twelve Keith

Sweat, Yeah, we had the largest we talked about that again. We had the largest crowd for Keith Sweat ever in Fresno at the late night out we did at sat Mart Center in April twenty twenty two. Wow, and that you know, that was a great night. You know, there's different brands I have. I have Ladies Night Out now. We just created the new one for Valentine's Valentine's Night Out, and we're going to try to do

that every time. This year coming up in twenty twenty five, Valentine's Day will be on a Friday, So we're going to have a big show. Then artists to be determined, we have smoke out, and then I have a new artists or concert series called Cruising of the Soldies. So those who don't know Soldise, you know, sold these as a new brand of oldies by younger artists. So these sates I seen that pop up a lot. Yeah, Sacred Souls, Duran Jones and Indication, Aaron Frasier, those type

of artists. So there it's funny because you listened to them and you're like, man, when did this come out? It sounds old twenty twenty three, like WHOA did it really? And it's really good music. So I've got a concert May twenty fifth at Woodward Park Rotary Amphitheater with Joey Keona's the Charities, all these up and come. I mean sold these artists that you know when they come to town, they're selling out five hundred, six hundred

cap rooms. Now we're going to take all those artists and try to sell out a four thousand seat rotary amphitheater man. Well, we appreciate your friendship number one, but also just just how of a good person you are. And the reason why I say that is because you know, obviously Rad will take care of us. He'll give us either backstage passes or even be the host of the show. But as far as like just getting inside the show and going backstage, where he'll say, just hit me up on the cell.

The first thing you think about is you're like the head promoter, you're the producer of this show. You're not gonna pick up your phone, like you're gonna be too busy. But no, Brad picks up. He does meet me the side. Here's where you you can hear the crowd in the background, and I'm like, dude, I wouldn't pick up the phone. You know, sometimes I don't. I was like, man shouts outs of Brad Man like taking care of us. So we appreciate. I appreciate that

you got it. You know. The thing about it is the humbleness. And I was raised that way and you always got to take care of people, and you know, if they take care of you, then that's a blessing. On top of that. But as long as I do the right thing, I know things will come back. So that's my it's my opinion on that. And you guys are my friends. We've known each other. Yeah, you just talked about my kids. I mean they'd come here in the studio and wow. Yeah, and we just saw them recently and I'm

like, whoa, when did you grow up so fast? Yeah? Your daughter, like you said, doing operations with the next generation. So yeah, so that's coming up. Smoke out. Oh that's what I wanted to ask you, because you and I kind of had a small conversation. You might even start diving into country that's what you want to look into. Oh yeah, yeah, so we're looking in the country right now. Unfortunately, the show that we were trying to do, we couldn't get it done in

time. But it was a very big artist, I'll say that. And it's still in the works, just gonna be a little bit later. But you know, I've never really listened to country man, but I'll Yeh's a story I'll tell you really quick. Tell you guys. Years ago there was an artist who I met his manager somewhere and we were talking about doing shows in Fresno. Was like, I know nothing about country. She's like, well, just bring him to town and you know, try it, and

I was like, nah, I never did it. Well, you know, later on Boots in the Park brings him. His name was Kane Brown sells out twenty thousand seats, you know, And you know those are the stories. I mean, there's I have stories with other artists, Bruno Mars, others that have reached out to me when they're the weekend when they were small and I didn't know where they were and I just bypassed them. And now I'm like, dude, you're an idiot. Ye imagine that. Yeah,

you just never know. Man, Well, thank you for stopping by. We appreciate, like I said, your friendship and just being part of today's episode. Do you want to leave some last words with some up and comer promotion people in town that want to do what you're doing. What's probably like the biggest advice you could give, don't you gotta be humbled if you got to go out there and hang posters and around which, by the way, you know your marketing. You know, you still do the Instagram,

the social media posts. Of course you do radio ads. But I'm driving on the streets and you see those classic flyers. I can always tell when it's a Brad flyer too, because it always adds that distinctive look and I'm always like, there goes Brad right there. But you got a good team, bro. Yeah, you know what's wild. It's those posters that just says the artist and it says to get your tickets here, so it doesn't even say the venue. Hell no, we we grill a street team.

Bro. We go back and we're gonna do every aspect of that we can. And you know, I get in troubled by the city all the time. Clovis is mad at me, like we see another one. We're finding you. You put those posters up. But the thing about it is we take them. We're going to take them down. That's our thing. We're

not just gonna leave it up there for trash. And you know, we've had people take our posters down or put their posters over ours, and as mad as I've been, and I'm like, I'm gonna tell all your posters on I've left them up because that I'm not that person. Right, you make a decision. I won't do that. And can I leave it with

this real quick. You know, earlier we were talking about when people leave hate comments on social media and sometimes we see you clap back and like, my question is do you really need to like say something or can you just leave these haters alone? Because you you get into a straight up it's funny though message conversation and I'm like, this guy, why are you trying to change this guy's mind like this? You know, I'm working on it.

Man. What I've been doing is I just haven't been touching the phone after a show. Yeah, there you go, just because it don't matter. We can have the most perfect I mean, even this last show, people were which, by the way, congratulations a shanty show. Just I saw so many people posting on their stories it was you guys even had to sell more seats. Yeah, we sold more seats in Mount Wesmore. Oh wow,

sold that Mount wes Moore one was good. Yeah, but not We didn't make as much money as Mount Westmore of course, but you know that was one of the biggest shows in selling Ena and the reality is selling Arina doesn't get shows like that, and that's what we're trying to build theirs. I want to build downtown. I want to build Fresno. I wanted to be all local, local events, local shows, with local promoters, local everything. And so that's our goal is to build on Fresno and people know

this is our town. And those shows that are bypassing Fresno, I want them to start calling us and saying how can I get it? Yeah with you? Yeah, there it is. I Brad appreciate you stopping my man. Brad Jerckie Promotions. You got to follow this dude. You want to put out your social media links. Yeah, at Instagram it's Brad Jericky Promotions. Spell it out, all right. It's the same with the same with the Facebook. Brad Jerickiet Promotions. Trying to get into TikTok. I have

no idea what I'm like. My daughter can figure. I'm to look at it. I ended up looking at recipes for three hours. Yeah right, you go down a rabbit hole.