How to manage a charity rebrand

Acting editor Andy Ricketts and senior reporter Emily Harle are joined by Emma Guise, director of marketing and communications at Great Ormond Street Hospital Charity.

Emma talks through the reasons behind the charity’s first rebrand since 2017, what it was hoping to achieve and how it will measure its success. 

She discusses how the charity worked to update its brand for a new digital era and reveals her top tips for charities of all sizes about to embark on a rebrand of their own. 

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