Cultivating a more flexible volunteering offer

Lucinda Rouse and Dami Adewale are joined by Janet Thorne, chief executive of Reach Volunteering, and Nathan Miller, director at the East London Waterworks Park.

Janet provides context to Reach’s finding that volunteering is thriving, with notable growth among volunteer-led organisations with no paid staff. She stresses the importance of articulating a clear purpose to attract volunteers.

Nathan explains how the ELWP structures its volunteer activities around thematic circles, allowing flexibility for volunteers to contribute their skills and develop their own roles while working towards a common goal.

Listen to When Charity Goes Wrong.

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