Lisbeth Vargas, Strategist, Founder, Canna Marketing U

Lisbeth began her career in cannabis as the Director of Communications for Mindful (Addison, IL) a medical cannabis dispensary in 2016. While navigating the industry she realized traditional marketing tactics would not work for a cannabis brand. She developed a system for marketing cannabis brands online and went on to launch Canna Marketing U: a marketing coaching and consulting business.