JP Laqueur, Principal and Chief Connector, BrandFoundations

Throughout his career JP has been creating understanding and connections between people and brands, buyers and sellers, companies and employees. He began his career at MCI, marketing some of the world’s very first Internet services, and seeing first-hand how a powerful brand – and a committed culture – could disrupt a 100-year old monopoly and change the world.

Over the next twenty years, JP held senior tech industry marketing positions and founded a series of marketing and brand agencies – continuously honing his skills as a creative wordsmith, passionate storyteller, and student of human communications, branding, and corporate culture.

Today, his firm BrandFoundations helps organizations unlock the value of their two biggest intangible assets: brand and culture. Sought out by private equity sponsors and purpose-driven CEOs – especially those rapidly pivoting, growing or transforming as a result of M&A – BrandFoundations develops powerful brand stories that energize a company's culture, create competitive separation, and enhance exit valuation.

JP holds a BA in Political Science from Hobart College, is a first degree black belt in Tae Kwon Do, and can be found skiing, biking or hiking when not integrating brands and cultures.