Jane West, CEO, JaneWest.com

Jane West, Colorado-based CEO of the eponymous cannabis lifestyle brand Jane West, has emerged as a central figure in mainstream cannabis culture. When West lost her job as a corporate event planner in 2014 after her employer spotted her with a vape pen on CNBC, the working mother dove headfirst into the cannabis industry. She launched Edible Events, Colorado’s premiere cannabis event production company, one whose breakthrough “On a High Note” collaboration with the Colorado Symphony Orchestra captured international media attention. She also founded Women Grow, the cannabis industry’s largest professional networking organization, an operation dedicated to changing the perception of women in cannabis, both as consumers and business leaders.

Now, as CEO of Jane West, she’s developing accessories, home goods and lifestyle content that invite mainstream women to experience all the benefits of the new legal lifestyle. Designed for longtime enthusiasts and first-timers alike, her sophisticated, user-friendly products are intended to elevate the cannabis consumer experience and lead to broader social change.