Eric Meth, Chief Strategy Officer, Surfside
Episode description
Eric Meth, Chief Strategy Officer, Surfside
Eric is a media sales professional & leader specializing in interactive, programmatic, mobile, and ad tech with 25 years of CPG & retail experience. Having worked in both start-up environments and some of the most recognizable media and digital companies in the world, Eric founded Good Harvest Co. in 2018 to transition his expertise and help innovate the way cannabis brands reach their desired consumers, and the way non-endemic brands reach cannabis consumers.
In early 2020, Good Harvest Co. was acquired by Surfside, an end-to-end compliant marketing technology that aggregates 1st party data across all customer touch-points, allowing advertisers the ability to better understand, target and measure how to influence current and future customers.
Our expertise in retailer and shopper marketing augments Surfside's largest cannabis and CBD consumer dataset based on proprietary purchase, location and behavioral data.