834 EXTRA The Delicate Balance of Distinction: Navigating the 'Just Right' in Positioning

In this episode, we delve into the intricate art of positioning. While being different can set you apart in a saturated market, leaning too far into that distinctiveness can alienate or confuse potential customers. Join us as we explore the historical examples and modern-day case studies that illuminate the golden mean of positioning. Learn how successful brands have struck the right balance, ensuring they're memorable without being misunderstood.