238 EXTRA Doing Your 2020 Strategic Plan Right

Many organizations are planning for 2020. There's a right way and a wrong way to do it.  Some organizations call this “strategic planning,” however since the plan is only a year out, I’d argue that you might not call it “strategic,” although, in this world of extremely short-term planning, let’s say that planning one year out can be considered strategic. Most companies who are looking at completing these strategic planning exercises look at what they are doing today and extend that out a year. They plan by looking at the extensions of what is going on today.