Think with Google Podcast

Think with Google / Gimlet Creative•www.thinkwithgoogle.com

If you’re a marketer today, you’re facing a lot of new realities, but you don’t have to face them alone. The Think with Google Podcast is here to help you and your marketing team stay ahead in this ever-changing world. From tools and strategies to interviews with experts, our host Tess Vigeland, is heading to the future of marketing.

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Episodes

The Modern CMO

It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help lead the C-Suite towards a common set of goals that impact growth and the bottom line. In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share w...

Apr 16, 2020•22 min•Season 1Ep. 5

Machine Dreams

In this episode, we’ll talk with experts at the cutting edge of machine learning technology and learn about its possibilities. We’ll discuss one of Google’s innovative tools with Pinar Demirdag and Alexander Mordvintsev. We’ll also talk with Google experts Avinash Kaushik and Ben Jones about how machine learning can be the marketer’s assistant. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Apr 02, 2020•22 min•Season 1Ep. 4

The Power of #WithMe

People are turning to video in more ways and in more moments than ever before. The staggering amount of content available means people can do more with video than they’ve ever done: learn a new skill, get info straight from the source, connect with communities and creators, or just simply get stuff done. In this episode, we’ll learn why marketers should be paying attention to YouTube trends like “with me” videos, and what they can reveal about authentically connecting with viewers. We’ll also ex...

Mar 26, 2020•19 min•Season 1Ep. 3

Captivating Creative

The fast pace of the internet presents several challenges for marketers today, especially when it comes to how to captivate consumers. In this episode, we explore one advantage that marketers should never underestimate in their campaigns— the power of surprise. We’ll learn how one Google Doodle won the hearts of Selena fans and even hear from Surprisologist, Tania Luna. Learn more about your ad choices. Visit podcastchoices.com/adchoices...

Mar 12, 2020•17 min•Season 1Ep. 2

Data and Diversity

Diversity matters to your bottom line. And now, machine learning is being used to prove just that. In this episode, we hear from the Geena Davis Institute about their collaboration with Google and USC to develop machine learning technology in order to analyze film and television for gender parity. We’ll then talk with Google’s Chief Marketing Officer, Lorraine Twohill, about how Google is developing their own practices around diversity, equity, and inclusion. Learn more about your ad choices. Vi...

Mar 05, 2020•21 min•Season 1Ep. 1

Introducing: The Think with Google Podcast

If you’re a marketer, you know that the future of marketing will look completely different than it does today. But Think with Google is here to help. In this new show, host Tess Vigeland, talks with experts and insiders who are at the cutting edge of how marketers are thinking about the future. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Feb 20, 2020•2 min

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