Think Like A Game Designer - podcast cover

Think Like A Game Designer

In Think Like a Game Designer, award-winning designer and Stone Blade Entertainment CEO Justin Gary speaks with world-class game designers and creative experts from various industries. Each episode deconstructs the creative process, offering insights into the art of game design and the broader cultural, technological, and business influences shaping a myriad of creative mediums. Join us for actionable advice and unique perspectives that will enrich your understanding of what it means to be creative in and out of the gaming world.

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Episodes

James Introcaso — Game Masters, the Rise of Indie RPGs and Showing Up for Luck (#81)

James Introcaso is an award-winning tabletop game designer and storyteller whose work has helped shape the modern landscape of roleplaying games. As the lead game designer at MCDM Productions, James was integral to developing roleplaying systems that captivate players worldwide. His design credits include co-creating Burn Bright , Roll20’s first original RPG, co-authoring seven official Dungeons & Dragons books, and leading design on Draw Steel , an upcoming RPG that raised over $4.6 million on ...

Mar 27, 202559 min

Jesse Alexander — Mastering the Creative Hustle, Fighting for Bold Ideas, and Thriving in a Changing Industry (#80)

About Jesse Alexander Jesse Alexander is an Emmy award-winning screenwriter and producer with over two decades of experience crafting iconic television series and groundbreaking game content. If you've watched TV over the last 20 years, you've likely seen some of Jesse’s work. His television credits include Alias, Lost, Heroes, Hannibal, Star Trek: Discovery, American Gods, and Citadel . A pioneer in transmedia storytelling, Jesse has designed award-winning content that extends narratives across...

Feb 27, 20251 hr 11 min

Matt Forbeck — From Warhammer to Marvel: Bold Risks, Creative Freedom, and Collaboration (#78)

About Matt Forbeck Matt Forbeck is an award-winning and New York Times-bestselling author and game designer with a career spanning over three decades. With more than 35 novels and countless games to his name, Matt’s projects have garnered critical acclaim, winning a Peabody Award, a Scribe Award, and numerous ENNIE and Origins Awards. He is also the president of the Diana Jones Award Foundation, which celebrates excellence in gaming. His work spans iconic brands like Marvel, Warhammer 40,000, Du...

Jan 16, 20251 hr 4 min

Alliestrasza — From Hearthstone Streaming to Web3 Gaming: Building Communities and Crafting New Worlds (#77)

Alliestrasza discusses her journey from Hearthstone streamer to web3 game developer, emphasizing community building and adapting to new technologies. She shares insights on handling criticism, the importance of authenticity, and the potential of web3 gaming, while addressing concerns and challenges in the space. The episode also touches on AI's role in content creation and the need for ethical implementation.

Jan 02, 20251 hr 7 min

Eric Dieulangard — Altered: Marketing the most successful TCG Kickstarter of all time (#75)

Eric Dieulangard discusses his unique career path and the marketing strategies behind the success of Altered TCG's Kickstarter campaign. He emphasizes the importance of experimentation, community building, and genuine engagement with influencers. The episode also explores the innovative design choices in Altered, including the unique card system and the integration of digital and physical ownership.

Dec 12, 20241 hr 22 min

Travis George — From League of Legends to Vela Games: Prioritization, Leadership, and the Power of Constraints (#75)

Travis George shares his extensive experience in the video game industry, from his early entrepreneurial ventures to his leadership roles at Riot Games and Vela Games. He discusses team building, scaling a studio, aligning a company around vision and priorities, and lessons learned from both successes and failures. The episode emphasizes the importance of prioritization, adaptability, and building strong communities.

Nov 21, 20242 hr 30 min

Alexander Seropian — From Halo to Fortnite: Mastering Team Dynamics, Entrepreneurial Resilience, and User Generated Content (#74)

Alexander Seropian joins us on today’s episode, bringing his vast expertise from decades in the video game industry. Alex is the founder of several influential game companies, including Bungie, Wideload Games, Industrial Toys, and Glenslinger Studios. He has also held leadership roles at Disney and Microsoft, overseeing teams of more than 100 people. Among his many accomplishments, Alex is best known for co-creating the iconic game Halo and for being a driving force in game design and industry i...

Nov 07, 20241 hr 11 min

Richard Bartle & Nigel Roberts — The Power of ‘What If,’ Building Communities, and Navigating Decentralization in Game Design (#73)

Richard Bartle and Nigel Roberts join us on today’s episode, bringing decades of experience in gaming, technology, and community building. Richard is one of the co-creators of MUD (Multi-User Dungeon), the precursor to today’s MMORPGs, and developed the famous Bartle Taxonomy, which categorizes player types. He’s also a renowned author and academic, with works like How to Be a God exploring virtual worlds. Nigel Roberts, one of Richard’s long-time collaborators, was involved in the development o...

Oct 24, 20241 hr 23 min

Alex Yeager — Mastering Game Pitches, Reviving Evergreen Titles, and Creating Social Experiences in Game Design (#72)

About Alex Yeager Alex Yeager joins us on today’s episode to bring his wealth of knowledge and experience from over 20 years in the board game industry. Alex is the Chief Operating Officer at Amigo Games, overseeing the company’s North American operations. Before his time at Amigo, Alex held various leadership roles at renowned companies like Mayfair Games, where he served as Vice President of Acquisition and Development, and Steve Jackson Games, where he contributed significantly to their demo ...

Oct 08, 20241 hr 10 min

Scott Morris — Building a Brand, Navigating Contracts, and the Power of Relationships in Game Design (#71)

About Scott Morris Scott Morris joins us on today’s episode to share insights into the world of game design and business development. Scott is the Chief Sales and Marketing Officer at Lucky Duck Games, where he has played a key role in the company's growth, including the recent acquisition by Goliath Games. Before his time at Lucky Duck, Scott held leadership positions at GTS Distribution and Passport Game Studios. He's also the designer of Firefly: Shiny Dice, a dice game based on the beloved F...

Sep 19, 20241 hr 7 min

LIVE at Gen Con 2024 (Special Episode)

Justin Gary shares key lessons from his 20 years in the game industry, emphasizing the importance of emotional impact, core design loops, and community building. He introduces four new principles for game design and life, focusing on clear goals, rewarding progress, narrowing focus, and embracing an iterative mindset. The episode concludes with information on the Think Like a Game Designer Mastery Course and a Q&A session.

Aug 23, 202433 min

Ethan Mollick — Navigating AI in Game Design, Ethical Integration, and Supporting Artists (#70)

Ethan Mollick joins us today to share his insights into the rapidly evolving world of artificial intelligence. Ethan is an associate professor at the Wharton School of the University of Pennsylvania, specializing in innovation and entrepreneurship. He also co-directs the Generative AI Lab at Wharton, which focuses on developing prototypes and conducting research to explore how AI can help humans thrive while reducing risks. His body of work includes the book Co-Intelligence, a New York Times bes...

Aug 08, 20241 hr

Justin Gary — C.O.R.E. Attributes (Special)

In this episode of "Think Like a Game Designer," I take a different approach by presenting a solo discussion without any guests. Here, I focus on a concept I introduced in a previous episode with Stephan Brissaud: the CORE Attributes. These attributes became very popular among listeners, so much so, that I thought it worth expanding upon in a new episode. I'll be elaborating on these core attributes, which I believe are essential for success: Curiosity, Obsession, Resilience, and Empathy. My goa...

Jul 16, 202431 min

Jonathan Tweet — Pioneering RPG Design, Innovating Dungeons & Dragons, and Crafting Educational Stories (#69)

About Jonathan Tweet Jonathan Tweet joins us today to share his 25-year journey through the gaming industry. His impressive portfolio includes titles such as Ars Magica , Over the Edge , Everway , and Dungeons & Dragons 3rd Edition . In addition to his work in game design, Jonathan is also a successful children's book author. His book Grandmother Fish is the first designed to teach evolution to preschoolers, blending his game design expertise with educational storytelling. In this episode, Jonat...

Jul 09, 20241 hr 20 min

Geoff Engelstein — Game Design Wisdom, Educational Insights, and Industry Advocacy (#68)

Jeff Engelstein joins us today to share his expansive journey in the gaming world. An award-winning tabletop game designer, Jeff has crafted acclaimed titles such as Space Cadets, The Fog of War, Pit Crew, and Super Skill Pinball. Beyond game design, Jeff is an adjunct professor at the NYU Game Center, where he imparts his deep knowledge of game mechanics and theory. He has contributed extensively to the Dice Tower podcast series on the math, science, and psychology of games and has hosted the L...

Jun 20, 20241 hr 4 min

Stephan Brissaud — Industry Leadership, Game Development, and Retail Strategies (#67)

About Stephan Brissaud Stephan Brissaud joins us today to explore his extensive career in navigating the gaming industry. With his roots beginning at Nintendo, Stephan has tackled roles from COO of Iello to President of the Game Manufacturers Association and Senior Director of Games at Funko. He’s not just a veteran; he’s a strategist and consultant who has mastered the art of bringing games from concept to consumer hands, navigating marketing strategies, distribution channels, and retail comple...

May 29, 20241 hr 17 min

Eric Price — Uniting VTubers and Players, Designing Oshi Push and the Importance of GAMA (#66)

About Eric Price Eric Price, a veteran in the tabletop gaming industry, joins us to discuss his extensive journey from localizing Japanese games to spearheading innovative projects. As the president of Japanime Games and GAMMA, the Game Manufacturers Association, Eric transforms how games are experienced globally. Under his leadership, both organizations have flourished, fostering strong relationships with publishers, retailers, manufacturers, and designers. In our discussion, Eric unveils his l...

May 15, 202453 min

Neeraj Kashyap — Web3 Game Design, Navigating Scams, Success Stories, and Pioneering the Path for Gaming in Emerging Tech (#65)

Neeraj Kashyap, a pioneer in the blockchain gaming sector, joins us to share his journey from academia to the forefront of Web3 game development. As the founder and CEO of Moonstream.to, Neeraj leverages his Master of Science in Applied Mathematics and a PhD in Number Theory from Indiana University to design games for the blockchain. His company has not only launched over five games exclusively on the blockchain but has also guided many others in making their mark within the Web3 gaming landscap...

Apr 24, 20241 hr 16 min

Ben Robbins — World Building in Microscope, Gaming with Strangers and Writing Effective Rules (#64)

About Ben Robbins Ben Robbins joins us to share his experiences creating acclaimed RPGs like Microscope and In This World . Known for his innovative approach to role-playing, Ben's work on Microscope has revolutionized how players build and explore vast timelines without a game master. In this episode, we discuss the creative processes behind his designs and his philosophy of making games that deepen connections among players to the use of Artificial Intelligence in games and creativity. Grab a ...

Apr 09, 20241 hr 7 min

Jason Morningstar — Designing Fiasco, Emotional Risks of Creative Projects, and a Culture of Learning and Play (#63)

Jason Morningstar, a trailblazer in role-playing game design, chats with us about his journey from passionate gamer to the mastermind behind innovative and award-winning RPGs like Fiasco, Night Witches, and Desperation. His work on Fiasco (among the 40+ games he’s designed) is a testament to his ability to craft games that offer unique emotional experiences. Join us for an intriguing discussion about pushing the boundaries of RPGs, the interplay between game design and culture, and the art of ma...

Mar 26, 20241 hr 13 min

Jane Chung Hoffacker — From League of Legends to animating Arcane, Rhythms of Guitar Hero, and Mastering IP Creation (#62)

About Jane Chung Hoffacker Jane Chung Hoffacker, an Emmy Award-winning producer for the acclaimed "Arcane" series based on League of Legends, is an incredibly accomplished jack-of-all-trades. She graduated from the Wharton School of Business with a degree in economics and then went on to get another degree in Game Design. She’s worked on everything from indy games to huge IPs like League of Legends and Guitar Hero. As CEO and Co-Founder of Incredible Dream Studios, she has channeled her passion ...

Mar 12, 20241 hr 25 min

C. Thi Nguyen — Game Design as Art, Fish Taco Adventures, and Exploring Game Design Principles in Daily Life (#61)

C. Thi Nguyen is an Associate Professor of Philosophy at the University of Utah and the author of the incredible book "Games: Agency as Art." In this episode, Thi delves into his theory of games as an art form that revolves around agency. His website, Objectionable.net, showcases an extensive collection of published papers on games, the philosophy of technology, and other intriguing topics. My conversation with Thi digs into the essence of games—exploring their power, addictiveness, and how game...

Feb 27, 20242 hr 34 min

Maxine "MJ" Newman — Leading Arkham Horror into New Realms, Unveiling Cooperative Game Magic, and Navigating Career Crossroads (#60)

Maxine “MJ” Newman joins me to chat about her leap from lawyering to senior game designer at Fantasy Flight Games. As a game designer at Fantasy Flight, MJ serves as the co-lead designer for the popular Arkham Horror card game and is also a developer on the Lord of the Rings card game. We discuss everything from her dad sparking her game design love to the Arkham Horror card game and its teamwork-boosting twists. Outside of her work, MJ is also a self-published novelist and contributing writer t...

Feb 13, 20241 hr 6 min

Anthony Giovannetti — Crafting Slay the Spire, Nurturing Team Dynamics, Balancing Life and Launches, and Embracing the Magic of Mods (#59)

This episode is stand-alone, but if you’d like to hear more about the Mega Crit team behind Slay the Spire, check out last week’s episode! Anthony Giovannetti, the co-creator of "Slay the Spire" and a pioneer in digital deck-building games, joins us for a discussion following our episode with his design partner, Casey Yano . He delves into their early days of game development, emphasizing the importance of completing and learning from projects, regardless of the outcome. Anthony also reflects on...

Jan 30, 20241 hr 20 min

Casey Yano — Designing with Detail in Slay the Spire, Mastering the Gaming Grind, Marketing dos and donts, and Building a High Trust Company Culture (#58)

Casey Yano is a true innovator in the gaming world, known for his unique blend of creativity and technical skill. As a co-founder of MegaCrit Games and one of the brains behind the hit game "Slay the Spire," Casey's approach to game design is about embracing the grind and paying attention to the little things that make the biggest differences. In this episode, we discuss his early days with game testing and the massive success of "Slay the Spire." It’s a fantastic conversation with someone who's...

Jan 16, 20242 hr 35 min

Steven Pressfield — Conquering Creative Resistance, The Craft of Historical Fiction, and the Interplay of Games and the Muse (#57)

Steven Pressfield stands as a titan in the literary world, a master of historical fiction with profound insights into the creative process. He's renowned for works like "The Gates of Fire," which earned him accolades, including Spartan citizenship. His book, "The War of Art," introduces the concept of resistance, offering strategies for artists to overcome this ruthless creative demon. We discuss his days grappling with self-doubt and his triumphs as a legendary author. His stories are not just ...

Jan 02, 20241 hr 22 min

Tim Hutchings — Thousand-Year-Old Vampire, Blending Fine Arts with Game Design, Crafting Emotional RPG Experiences, and Teaching Design Through Philosophy (#56)

Tim Hutchings is a unique voice in the world of game design, known for his innovative approach that blends his rich background in fine arts with interactive storytelling. Hutchings' journey from the world of high art to game design is marked by his acclaimed creation, 'Thousand Year Old Vampire,' a solo-RPG game that exemplifies his talent for crafting deeply emotional and immersive experiences. As a professor of game design, Hutchings imparts both practical and theoretical wisdom, guiding his s...

Dec 19, 20231 hr 12 min

Michael Borys — The Art of Immersive Gaming Experiences, Blending Storytelling with Interactive Design, and Crafting Alternate Realities (#55)

Michael Borys stands out in the game design landscape for his exceptional blend of interactive design expertise and storytelling prowess. He has worked on some of the world's biggest brands, including Disney, Warner Brothers, Microsoft, Activision, Paramount, and Sony. As Vice President of Interaction Design at 42 Entertainment, he led the creation of groundbreaking experiences, earning consecutive Cannes Lions Grand Prix Awards for his innovative Alternate Reality Games. These games, which span...

Dec 05, 20231 hr 10 min

Morgan Page — Finding the Shared Rhythms of Music and Game Design, Maximizing Creative Collaborations, and the Importance of the Fundamentals (#54)

Morgan Page, the renowned DJ and music producer, has etched his mark in the world of electronic music with hits like "The Longest Road" and "In the Air." His influence transcends pulsating beats and catchy melodies, extending into the realm of songwriting, sound design, and even the science of creativity. In this episode, we unravel the layers of Morgan's creative endeavors, delving into his artistic pursuits and insights into harnessing one's creative juices. Whether you're a budding game desig...

Nov 13, 20231 hr 28 min