Predictions for 2023!

The last episode of this year with Tequila & Wine!
In this episode, Varun & Suchita talk about Varun's recent holiday, RRR getting Oscar Nominations, Mensa's recent acquisitions, Adults driving growth in the toys industry, Netflix branching out into fitness content, Covid staging a comeback, and Beco raising capital. 

Suchita recommends:
1. Advertising will see more prominence in products across EComm, OTT, FinTech & more.
2. Too much of the monopoly sits with FB + Google currently; the digital pie will grow but through Marketing & Advertising.
3. How 'lending is a feature'; advertising and marketing as revenue streams could become features across the board.
4. Rise of Blogs/Substacks + Podcasts giving credibility to Creators.
5. In terms of consumer brands/consumer tech, there will be premiumization of basics.
6. Beauty & Personal Care: Hair & Scalp-care will see more popularity. 

Varun Recommends: 
1. AI will chip away at more creative jobs but also add a whole new set of careers like prompt engineers, etc.
2. Web3, Crypto & Blockchain will make a return in a better light than in 2022 but their growth will come from less hype and more boring spaces.
3. Long form > Short form video content. The short-form hype cycle will slow down but it’ll be the most effective tool for long-form content & community growth. 

Varun & Suchita also answer a few listener questions on the show. Do share yours on the below-mentioned handles.

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