What's the Beef With Fake Meat?

The plant-based meat industry in Australia is booming. Australians forked out $185 million for meat alternatives in 2020, and the industry is only set to grow from here. As more of us look to ditch meat, or eat less of it, there are questions being asked about the seemingly healthy alternatives. Many are highly processed to simulate meat, which raises the question: just how "plant-based" are they? How much bigger will this industry get? Are we headed for a world without meat, or is it just phoney baloney? Guests: Natalina Zlatevska, Associate Professor of Marketing at UTS Hope Johnson, Senior Lecturer of Business and Law at Queensland University of Technology Producer / Presenter: Josh Green