Contract Brewing: Opportunity vs Stigma

Contract brewing is having your brand's beer made by a third party, at a facility often far from the stated home of your label. This episode we discuss the opportunity contract provides industry up-starts and also the stigma that is often associated with the practice. Guests: Pavlina Jasovska – Lecturer in International Business and Strategy at the UTS Business School, and Sam Maccaulay - Senior lecturer in strategy and innovation at the University of Queensland.