Send us a text Your personal brand is your calling card; made to set you apart and sell your clients before they walk through the door. Jay Berkowitz, CEO and Founder of Ten Golden Rules, makes his long-awaited debut and reveals the secret of how to sell with your personal brand. Including: The four key strategies for communicating of your brand Building consistency across platforms Easy habits to increase visibility Hacks for enhancing your digital reach And more! Check out Jay's Podcast, Ten G...
Jun 24, 2025•33 min
Send us a text From the meditations of stoic philosophy to quiet reflections at 4 am, Chis Earley's path to success is paved with hunger and humility. Charley sits down with Chris for a tour de force that is one part hard knocks, one part leadership, and every part compassionate entrepreneurship. Through sharing his entrepreneurial journey, Chris challenges law firm owners (like you) to get hungry, get aggressive, and to put service at the center of your life. Chris is lightyears ahead of the re...
Jun 17, 2025•37 min
Send us a text Can you name your organization's core values? Right now, off the top of your head? It's one thing to list the guiding principles of your firm. What separates good firms from great ones is how you put those values into practice. How you live your values with intention. Seth Price, Managing Partner at Price Benowitz LLP and Founder of BluShark Digital, joins Charley for a mastermind in generating growth through your core values. Price cuts out the confusion and sentiment and shares ...
Jun 10, 2025•32 min
Send us a text Want to align your business life, personal life, and still have energy to spare for the things that matter? Scott Snellings has your solution. Scott Snellings, Founder of Snellings Law and host of The Driven Crowd, returns to They Don't Teach This in Law School to settle, once and for all, the most contentiously debated topic among law firm entrepreneurs: Whose state has the best pizza? All joking aside, Scott delivers a powerhouse masterclass of leadership strategies. Mixing mind...
Jun 03, 2025•38 min
Send us a text Your favorite legal marketing podcast collaboration is back, and this time they're answering ALL of your questions. Well maybe not all of them, but at least the ones you submitted. Charley and Tom Tona, host of the Lead Counsel Podcast, continue their cross-platform collaboration where they've tacked everything from managing time and money to building the best brand online. This week, they're answering questions sent by you, the listener, to get to the heart of what law firm owner...
May 27, 2025•27 min
Send us a text Avoid the pitfall so many entrepreneurs learn too late and build systems around proactive communication, and the freedom for your team to try, fail, and try again until they succeed. Charley and Bo Royal, of Pareto Legal, deliver a masterclass of ironclad leadership in the realm of entrepreneurship, marketing, and beyond. They delve into the complexities of measuring marketing effectiveness across digital and offline channels. They reframe failure as an essential tool for learning...
May 20, 2025•34 min
Send us a text Guests Ron Latz and Gyi Tsakalakis join Charley for a no-holds-barred exchange on the digital do’s and don’ts of managing your data and brand on the online marketplace. They rant. They cross-talk. They go straight for the nerve to find the pulse of what it really means to forge a meaningful business outcome through digital marketing. Tune in to learn how to own your data and marketing assets, the critical of benefits of owning your website, and the crucial strategies for understan...
May 13, 2025•50 min
Send us a text Charley and Tom are back with Episode 2 in their powerful 8-part series on law firm marketing. Whether you're two years into growing your firm or twenty years into leading one— marketing matters more. More than the quality of your legal services. More than the relationships you've built. More than what you do or how you do it. In this episode, Charley and Tom flip the marketing script. They show you how to move beyond the either/or mindset and into a world of marketing ANDs —where...
May 06, 2025•38 min
Send us a text Charley and Thomas Tona of the Lead Counsel Podcast are back with another installment in our multi-week collaboration — diving deep into the real, raw challenges (and solutions) of law firm entrepreneurship. When you’re running your own firm, it’s easy to fall into the trap of thinking you have to do it all yourself. Hiring feels like a risky expense. But today, we flip that thinking on its head — and show you why you can’t afford to go it alone. Tom and I break down exactly how t...
Apr 29, 2025•32 min
Send us a text Charley and Thomas Tona of the Lead Counsel Podcast kick off a multi-week collaboration where they tackle the most interesting, thought-provoking problems and solutions in law firm entrepreneurship. The collaboration kicks off by tackling the question: Where the heck did my time go? From time management hacks to best the best practices for a mindful, healthy work life, these two hosts pack the wisdom of both their shows into a single episode, including: Key steps to getting more t...
Apr 22, 2025•26 min
Send us a text Brad Scott, aka The Probate Guy, dives deep into the world of numbers and cracks the code on using math to drive law firm success. Scott talks about how embracing data can transform your decision-making, streamline operations, and skyrocket your firm’s growth. Ditch the number struggle and adopt strategies to cross every data hurdle, including: The Three crucial pillars, and key metrics, of law firm operations. Optimize your firm’s performance, and your decision making, with data....
Apr 15, 2025•37 min
Send us a text In this high-impact solo episode, Charley Mann of Law Firm Alchemy pulls back the curtain on one of the most overlooked and underutilized growth strategies in the legal world: multimedia marketing. When it’s done right, multimedia marketing doesn't just amplify your message—it builds authority, deepens connection, and creates a presence so strong your ideal clients feel like they already know you before they ever call. Tune in for what it really means to create a law firm marketin...
Apr 08, 2025•16 min
Send us a text Like any great sequel, Bryan and Charley return to jump the shark and leave you with a cliffhanger. In this second act of their theatrical journey, our favorite former theatre kids-turned-legal entrepreneurs peel back the curtain on the actor's mindset—and reveal how it can revolutionize your law firm. This isn’t just about Shakespeare and stage lights. It’s about thinking on your feet, owning the room, and delivering a performance that converts prospects into clients. As Wizened ...
Apr 01, 2025•45 min
Send us a text What do great lawyers and great actors have in common? More than you think. In this episode, Charley Mann is joined by Bryan Austin —a professional actor and member of the Law Firm Alchemy team—to explore the surprising parallels between the stage and the courtroom. Charley and Bryan dive into their theater backgrounds and reveal how the art of performance can elevate law firm ownership, client relationships, and even leadership. They share personal insights on: Using theatrical t...
Mar 25, 2025•40 min
Send us a text Kevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential sales and marketing skills you need to make the ultimate impact with your firm. Kevin insightfully explores the evolving landscape of SEO and digital marketing, separates the myths from the best practices, and reveals the secret to game-changing sales, including: How to radically impact conversion rates with your response time. Intake process audit...
Mar 18, 2025•32 min
Send us a text Charley's traveling this week, but work never waits! This week Charley's at Jay Berkowitz's 10 Golden Rules Live Event, but right before it starts he sits down to discuss the importance of effective communication and the value of insights from ground-level staff. He outlines three key advantages for law firm owners: consistency, the maturity to adapt to change, and the necessity of preemptive communication. Mann emphasizes that success in law firm ownership requires a commitment t...
Mar 11, 2025•24 min
Send us a text This week, Charley sits down with Brooke Birkey, a master in law firm intake coaching and business development for firms of all sizes. Brooke shares insights on emotional intelligence and lifts the veil around the science behind effective client intake. Together, they dive into the crucial role of personality assessments, the power of role-playing in intake training, and how law firms can optimize their hiring, including: Processes to find the best intake specialists. Creating a m...
Mar 04, 2025•33 min
Send us a text Charley welcomes back Craig Goldenfarb, legal entrepreneur and CEO, to talk about his latest and most unexpected venture—owning a professional soccer team. Craig shares how he transitioned from attorney to CEO, built a portfolio of businesses, and why investing in people is the key to entrepreneurial success. Craig dives into the power of culture in business, including: Lessons from running multiple companies. Choosing business ventures related to your expertise to increase your c...
Feb 25, 2025•38 min
Send us a text Charley welcomes back criminal defense firm owner Adam Rossen—for the seventh (but not actually) time! In this episode, they dive into the evolution of his groundbreaking law firm internship program. What started as an informal “come hang out” experience has now become one of the most structured, immersive, and transformative criminal defense internships in the country. Adam shares how this program is not only shaping the next generation of attorneys but also creating real value f...
Feb 18, 2025•41 min
Send us a text Law school gives you the tools to practice law, but what about the tools to build a fulfilling, successful life? Charley goes beyond the textbooks and into the mindset, strategies, and leadership habits that truly separate top performers from the rest. From mastering emotional awareness to making bold, radical decisions, this conversation is about leveling up in ways no professor ever covered, including: Mastering awareness to transform your daily life. Playing to strengths, not f...
Feb 11, 2025•20 min
Send us a text In this episode, Charley Mann dives into the power of flipping client expectations on their head—transforming every interaction into an opportunity to build trust, authority, and lasting relationships. You'll discover why how you communicate is just as important as what you say. Charley unpacks the strategies that make clients feel truly empowered while reinforcing your expertise and leadership. Through real-world examples, you'll learn: The key to clear, trust-building communicat...
Feb 04, 2025•21 min
Send us a text The word of the week is specificity . Charley guides law firm owners through the unbelievable impact getting specific in your marketing message, the problems you present, and their respective solutions have on your reach. Charley emphasizes the importance of: the ways specificity invites more of the right clients in. getting a stronger reaction to precise messaging. cutting through the noise and norms of digital marketing. empathy as another avenue where specificity is essential. ...
Jan 28, 2025•24 min
Send us a text Charley delivers a one-man masterclass on Charlie Munger's game-changing strategy: inversion thinking. By zeroing in on the patterns and behaviors which inhibit success, Charley guides law firm owners through practices to widen the otherwise narrowed pathways of success with a shift in their mindset. Charley lays out methods to avoid destructive thinking and create new patterns for success, including: Identifying behaviors indicative of failure. Avoiding the marketing pitfalls tha...
Jan 21, 2025•24 min
Send us a text Anthony Albrecht, Founder of Contender and author of In the Creative Arena, returns to They Don't Teach This in Law School and unfolds his beliefs on how true authenticity is the key game-changer to making a bold impact in the modern world. With inspiring philosophy and practical life advice, Tony distills it all into strategies for how Law Firm Entrepreneurs can utilize the digital arena to shine a spotlight on themselves and their practice, including: Tony’s brand pyramid for es...
Jan 14, 2025•50 min
Send us a text Charley sits down with Ron Latz, a fractional CMO and Founder of LegalFenix, for a shoptalk on building, and measuring, a thriving online presence and the shift in paradigms of how legal entrepreneurs can become more visible online. Ron shares insights on crafting messaging, understanding marketing metrics, and setting realistic expectations for results with: Data-driven decisions to enhance marketing effectiveness. Underutilized channels to yield significant results. Effective me...
Jan 07, 2025•38 min
Send us a text For New Years, we're circling back to one of our most popular episodes and giving our listeners a gift, FOR FREE, in our show notes. We're coming hot out of the gates with the first episode of the relaunched show! Jan Roos, founder of CaseFuel, brings THE HEAT with an awesome discussion on how firms can get more value from every lead. Listen in as two marketing and conversion nerds talk shop... plus what Jan will bring back from his time living in Barcelona. Happy New Years listen...
Dec 31, 2024•48 min
Send us a text In today's installment, the robots are taking over! Law Firm Alchemy presents a deep-dive into Clio's Legal Trends Report and, using the most cutting-edge AI tools from Google, presents a podcast episode completely produced, recorded, and HOSTED by Artificial Intelligence. Our AI guest stars summarize the latest report and share insights pulled from an essential resource on the challenges, and opportunities, facing law firm entrepreneurs, including: The Future of Artificial Intell...
Dec 24, 2024•24 min
Send us a text Carrie Flynn, of Virtual Simplicity, is in the business of scaling businesses with proven, un-complicated strategies with an emphasis on sustainability rather than novelty. This week, she breaks down the top principles and operating philosophies law firm owners should utilize to see exponential growth and avoid burnout, including: Methods to automate your follow-up. Plug and play strategies to take the stress out of referral marketing. The varied benefits of brand and direct-respo...
Dec 17, 2024•34 min
Send us a text Marco Brown, of Brown Family Law, comes in hot and lays out the strategies to get paid and thrive in the legal industry, all while staying aligned with your values. Marco delivers well-tailored, A-class advice on how a law firm entrepreneur can grow against any opposition, including: The steps, and chapters, to scaling your firm. Balancing aspirational wisdom with pragmatic wisdom. Changing your mindset about money. Stacking your firm with the BEST talent. And more! Connect with M...
Dec 10, 2024•44 min
Send us a text Jason Epstein, from Premier Law, takes off the armor and the gloves for a conversation about how to bring authenticity, altruism, AND profit to your firm. His grounded strategies are applicable to any business, but when executed well with law firms lead to real growth and huge profitability. Jason lays out: Ways to prepare for private equity's role in the future of legal entrepreneurship Unlocking the next multiple in the value of your firm Dynamic methods to adopt an entrepreneur...
Dec 03, 2024•40 min
