As we head into 2025, I'm noticing something fascinating happening in our field - this quiet but powerful shift where therapists are finally starting to talk about the elephant in the room: spirituality. And honestly? It's about bloody time. I had the absolute pleasure of sitting down with Tatiana da Silva, a registered psychologist in Sydney, OG member of our community, and the brilliant mind behind Integrated Wisdom. What makes this conversation so powerful is that Tatiana has done what many o...
Mar 12, 2025•1 hr 6 min•Ep. 175
Ever heard of tapping (EFT) and wondered if it’s actually backed by science? Or maybe you’ve been curious about how therapists can integrate it into their work for better client outcomes (and to prevent burnout for themselves)? By popular demand, we’re re-releasing this fan-favourite episode with the brilliant Dr. Peta Stapleton , clinical psychologist, researcher, and a global leader in Emotional Freedom Techniques (EFT), aka tapping. EFT isn’t just some woo-woo trend—it’s a powerful, research-...
Feb 19, 2025•54 min•Ep. 174
By Popular Demand: The Ethical Roadmap – 3 Must-Know Considerations for Therapists Creating Online Programs Thinking about launching an online program but feeling overwhelmed by the ethical and legal considerations ? You’re not alone. As therapists, stepping beyond the therapy room means navigating new territory— but knowledge is power . In this fan-favourite episode, I’m breaking down three essential ethical and legal considerations every therapist needs to know when creating online programs. T...
Feb 17, 2025•28 min•Ep. 173
Let's talk about something that's been keeping me up at night. I keep seeing incredible therapists - with years of experience, unbelievable client success stories, and so much wisdom to share - completely stuck in the "someday" trap of creating their online program. And you know what fascinates me most? It's rarely about not knowing what to do. It's about not trusting what you already know. Here's what blows my mind: After helping thousands of therapists create online programs, I've discovered s...
Feb 13, 2025•1 hr 15 min•Ep. 172
Look, let's talk about something that's been driving me crazy. I keep seeing brilliant therapists - with incredible expertise, amazing programs ready to go - completely stuck in fear. And you know what's fascinating? When we look at the psychology of what's actually happening here, it has nothing to do with strategy. Here's what blows my mind: strategy only accounts for 20% of your success in launching an online program. The other 80%? That's what we're diving into today, and trust me - this is ...
Feb 10, 2025•18 min•Ep. 171
Ever wondered what really happens when you take your therapy expertise beyond the consulting room? Today I'm sitting down with three incredible therapists who've recently launched their first online programs to share the real, raw truth about transforming clinical skills into digital offerings that create change. Whether you're feeling stuck in content creation, questioning if your idea has value, or just curious about what's possible, this episode pulls back the curtain on the actual journey of...
Feb 05, 2025•1 hr 19 min•Ep. 170
Ever caught yourself thinking "I know I could help more people with an online program, but how the hell do I actually create the content?" You're going to LOVE this episode. Today I'm pulling back the curtain on the framework that's helped hundreds of therapists turn their clinical expertise into amazing online programs. Spoiler alert: you already have everything you need - you just don't realize it yet! I'm sharing my Bridge to Desire Island Framework, which shows you exactly how your therapy s...
Feb 03, 2025•17 min•Ep. 169
Creating your first course as a therapist doesn’t have to feel overwhelming or impossible. If you’ve been stuck in “Where do I even start?” mode—this episode is for you. In today’s conversation, I’m breaking down my Incu-BETA Framework , a simple, ethical, and stress-free way to validate your course idea before you spend months creating content. No massive audience? No email list? No problem. I’ll show you exactly how to test your idea, launch a small beta, and build your course based on real fe...
Jan 29, 2025•36 min•Ep. 168
Creating a course doesn’t have to feel like a guessing game or a late-night panic Googling session. If you’ve been wondering, “Is this course idea even worth pursuing?” or “Where do I even start?”—this episode is for you. In today’s conversation, I’m breaking down how therapists can use AI to validate their course ideas quickly and confidently. Whether you’re stuck in overthinking mode, juggling too many ideas to count, or avoiding it altogether (hello, Netflix binge), AI can be the clarity-indu...
Jan 27, 2025•22 min•Ep. 167
Creating your first online program as a therapist doesn’t have to be overwhelming or confusing. If you’ve ever thought, “Where do I even start?” or “Am I ready for this?” —this episode is for you! In today’s conversation, I’m unpacking the five most common mistakes therapists make when creating their first online program. From spending months creating content without validation to underpricing your course, these mistakes are not only avoidable but entirely fixable. Plus, I’ll share actionable st...
Jan 22, 2025•32 min•Ep. 166
Creating an online program as a therapist might seem daunting, but let me tell you—it’s 100% doable, even if you’re starting from scratch! If you’ve ever caught yourself thinking, “Am I really expert enough to do this?” I’m here to remind you: Yes, you absolutely are. In today’s episode, I’m breaking down the biggest mindset traps that keep therapists stuck and showing you how to move past them. We’ll uncover the sneaky ways imposter syndrome shows up, why perfection isn’t necessary (spoiler ale...
Jan 20, 2025•23 min•Ep. 165
Creating a thriving online program as a therapist might seem like a daunting task, but today’s episode is proof that it’s absolutely achievable—even if you’re starting from scratch. Meet Tania Kalkidis, a seasoned clinical psychologist and psychotherapist who transformed her decades of expertise in psychodynamic psychotherapy into an online program that sold out in record time. Tania’s journey isn’t just inspiring—it’s packed with actionable strategies and lessons to help you follow in her foots...
Jan 15, 2025•1 hr 4 min•Ep. 164
Creating online programs can feel like a dream come true—scaling your impact, reaching more people, and building a thriving business. But let’s face it: as therapists, we face unique challenges that most business coaches can’t help us navigate. Enter the minefield of dual relationships. If you’ve ever wondered how to expand your reach ethically and legally while keeping boundaries rock solid, this episode is for you! Today, I’m breaking down the most important strategies to help you ethically ma...
Jan 13, 2025•29 min•Ep. 163
Well, my friends, buckle up because this episode is the wake-up call you didn’t know you needed! If you’ve been feeling stuck, burned out, or like your therapy practice is running your life instead of the other way around, this one’s for you. In today’s value-packed episode, we’re breaking down exactly what it takes to build a profitable therapy practice that supports your dream life—without working more hours, sacrificing your sanity, or burning out. We’re taking a hard look at the traditional ...
Jan 08, 2025•41 min•Ep. 162
Well, my friends, grab your tissues and your notebooks because this isn't your typical end-of-year reflection episode! If you're ready for some raw honesty about what it really takes to scale your impact as a therapist entrepreneur, this episode is going to be a game-changer for you! In this value-packed end-of-year episode, I'm pulling back the curtain on our incredible (and sometimes messy) growth journey of 2024, plus sharing the exact framework we used to plan for 2025. Spoiler alert: there ...
Dec 18, 2024•44 min•Ep. 161
Holy moly, my friend - if you've got an incredible online program but the sales just aren't happening, this episode is going to be a game-changer for you! In this value-packed mini episode, I'm pulling back the curtain on the exact signs I look for when helping our students figure out why their programs aren't selling. Spoiler alert: it usually comes down to their niche! I'm sharing real examples from our community (including my own early struggles!) and breaking down the five telltale signs you...
Dec 16, 2024•24 min•Ep. 160
As we head into 2025, the mental health field is evolving faster than ever before—and with these changes come incredible opportunities for growth, innovation, and sustainability in your practice. In this episode, I’m pulling back the curtain on Mental Health 3.0 —the next big shift in how we approach therapy. We’ll explore the key trends shaping the future of our field, why change is both necessary and urgent, and how you can adapt your practice to not only survive but thrive in this new era of ...
Dec 11, 2024•38 min•Ep. 159
What’s holding you back from earning more as a therapist? Spoiler alert: It’s not just the system - it’s your mindset. As therapists, we’ve been conditioned to believe that financial sacrifice equals integrity. That earning more means losing touch with your ethics, your clients, or your values. But here’s the truth: this belief is the #1 reason so many therapists hit an income ceiling - and stay there. In this episode, we’re breaking down why this mindset is holding you back and, more importantl...
Dec 09, 2024•28 min•Ep. 158
Feeling stuck trying to grow your team without breaking the bank? Here’s how to hire smart, delegate with confidence, and build a thriving business you love. My friend, let’s talk about a topic that so many therapists-turned-entrepreneurs face: how to hire and grow your team without feeling overwhelmed - or spending more than you can afford. Today, I’m joined by the incredible Paula Maidens, a hiring strategist and team expert who’s spent over 14 years helping entrepreneurs like you build high-p...
Dec 04, 2024•53 min•Ep. 157
Feeling stuck under the weight of judgment and criticism? Here’s how to keep showing up, stay focused on your mission, and turn negativity into momentum. My friend, let’s have an honest heart-to-heart about something that stops so many therapists in their tracks: the fear of judgment and criticism. Whether it’s in those infamous therapist Facebook groups (we’ve all been there!) or the dreaded client review, it can feel so hard to stay focused when negativity creeps in. But here’s the thing: crit...
Dec 02, 2024•31 min•Ep. 156
Messaging is the key to unlocking sales, connection, and impact for your online program. Are you ready to master it? Here’s the deal: You could have the most life-changing online program in the world, but if your messaging isn’t clear, your audience won’t buy it. Messaging isn’t just about words - it’s about building a bridge between your dream clients and the transformation they’re craving. In this episode, I’m breaking it all down for you. From understanding your ideal client to creating a mes...
Nov 27, 2024•34 min•Ep. 155
Ever felt a whisper in your heart telling you that being a therapist doesn’t feel like the perfect fit anymore? Or maybe you’ve wrestled with the guilt and shame of wanting to step away from 1:1 therapy work, wondering what that means for your purpose, your clients, and your identity. You’re not alone, and this episode is for you. So many therapists reach a point where they feel the need for change, yet the weight of expectations, identity, and guilt can hold them back. In this candid conversati...
Nov 25, 2024•24 min•Ep. 154
Ever feel like Instagram is just not made for therapists? Like it’s all trends, dances, and influencers, while you’re here trying to connect with real people who need your help? You’re not alone. So many therapists feel overwhelmed by Instagram - and that’s why I invited Emily Masterson , creator coach and Meta insider, to join me for this episode. With over 8 years of experience helping small businesses grow, Emily knows exactly how therapists can use Instagram to build a community, attract dre...
Nov 20, 2024•59 min•Ep. 153
Ever felt a twinge of guilt or shame for wanting to earn more money in your practice? You’re not alone. In this episode, we’re tackling one of the most pervasive and limiting beliefs in the therapy world: the idea that wanting financial success is greedy or unethical. Join me as I break down why this narrative is not only outdated but actively holding therapists back from making the impact they’re capable of. From reframing money as a tool for good to overcoming guilt and shame around earning, t...
Nov 18, 2024•27 min•Ep. 152
Ever thought about adding a membership model to your business but aren’t sure where to start or what it really takes? This episode dives deep into why memberships are a powerful way for therapists to create sustainable, recurring revenue — and the strategies to make them thrive. Join me as I unpack the steps to building a membership that offers continuous value and genuine community. I’ll be pulling back the curtain on how our signature course, The Incubator, and our membership, Incubator Plus, ...
Nov 13, 2024•36 min•Ep. 151
Ever feel like you’re pouring all your energy into creating an online program, but you’re still wondering if it’s truly helping your students get the results they signed up for? In today’s episode, we’re diving into strategies that make a real difference in student experience and success. Because here’s the thing: when your students thrive, so does your program. We’ll talk about practical, human-centered ways to boost engagement, reduce drop-off, and help students feel connected, motivated, and ...
Nov 11, 2024•26 min•Ep. 150
Ever wondered how to take your expertise beyond the therapy room and into the media spotlight? Today’s episode with Clare Rowe is packed with actionable insights on how therapists can get into PR and media to expand their impact and build authority in their field. Clare, an Educational & Developmental Psychologist and seasoned media commentator, joins us to share her journey and practical advice for navigating the world of media while staying authentic to your values. Whether you’re looking ...
Nov 06, 2024•1 hr 7 min•Ep. 149
Have you ever felt like there’s a voice in your head that loves to point out all the reasons why you shouldn’t go after something big? Yeah, me too. That voice is often loud, full of doubt, and sometimes tries to masquerade as “playing it safe.” But here’s what I’ve learned after building a seven-figure program: it’s not about ignoring that voice; it’s about reshaping it with beliefs that can lift you up instead of holding you back. In today’s episode, I’m sharing three powerful beliefs that hel...
Nov 04, 2024•27 min•Ep. 148
High-Achieving & Neurodivergent: Thriving Beyond the Diagnosis with Johanna Badenhorst In honor of ADHD Awareness Month, I’m thrilled to bring you an incredibly special episode that’s close to my heart. Today, I’m joined by Johanna Badenhorst, a psychologist and ADHD coach who was diagnosed with ADHD later in life, just like me. We dive deep into the unique challenges - and strengths - of high-achieving women with ADHD, exploring how neurodivergent individuals can thrive both personally and ...
Oct 30, 2024•58 min•Ep. 147
Signs Your Clients Need You to Create an Online Program Are you constantly running into the same client challenges, managing never-ending waitlists, or repeating the same foundational lessons? It might be time to create an online program to meet your clients' growing needs—and maximize your impact. In this episode, I break down the five key signs that your clients are telling you they need more from you than 1:1 sessions. If you’ve ever wondered whether creating an online course could help you s...
Oct 28, 2024•24 min•Ep. 146
