DIY Company and Social Media

Colin Thomas talks about using social media at WeWillFixIt.  

Colin Thomas   Well, no, we're not. Let's be honest. So we have a marketing team. And the marketing team said, we recently realized that what works really well is YouTube talking. So now, if we did another session last week, I think it was where we literally were just told, right, you need to discuss this topic. And what they've worked out now is, whatever you do, do not give us a script. I can't do it. I'm like a goldfish, I can do six seconds beyond that. I'm absolutely stuffed. If you give me a subject area, I can give you five hours if you want it, it's absolutely fine. But make me talk a script. I'm never going to be an actor. Can't remember lines for love or money, but subject areas tend to work quite well. So that's exactly what we're doing now. which coincidentally fits quite well with Instagram where it's not really supposed to be quite so pre-planned. So we're coming away from the highly polished advert style that we used to do and instead making it a little bit more air and now it seems to be connecting really well with people.   That's a real challenge, isn't it? And that's what I constantly say to podcasters I say like you keep it real. Yeah, absolutely real as soon as you look, scripting is good, and having an idea and preparing and doing research all good. But at the end of the day, your content has to sound real. If it just sounds like you're reading a script. Yeah, nobody's gonna listen to that. That's exactly it.