Leading vs. Listening

This episode was inspired by a VERY spirited conversation we recently had, centered around a particular play and whether it would be a good choice for a future season. This debate required us to evaluate our relationship with our audiences - how do we meet them where they are, and how do we bring them along with challenging material while creating a welcoming and community-centered environment?

As theaters across the country work toward building new audiences, what's the best balance between leading and listening?