The Zweig Letter

The Zweig Group provides management information and expertise to architecture, engineering, planning, and environmental consulting firms worldwide. Our books, magazines, research reports, seminars, conferences, awards programs, and consulting services provide Design Firm leaders with the tools they need to be more successful! The Zweig Letter Podcast is a regular dose of ideas, topics, and information discussed in our Newsletter. The Zweig Letter is one of the longest-running newsletters in the Design Industry.

Last refreshed: July 1st, 2025 at 11:25 AM ⓘ

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Episodes

ZWEIG MEDIA - TZL EPISODE 020 - You Need To Make More Money

A/E owners should consider whether their 'average' income is contributing to a culture of mediocrity.

Aug 09, 2015•4 min

ZWEIG MEDIA - TZL EPISODE 019 - Common Business Problems

Many lessons from 'Small Enterprise Management' can be applied to A/E/P and environmental firms

Aug 09, 2015•6 min

ZWEIG MEDIA - TZL EPISODE 018 - Stop Being Afraid To Be Different

Good marketing has the power to change your firm – and your life. If you can figure out how to drive demand for what your firm does – beyond your ability to supply it – everything changes. There’s no need to work for bad clients who won’t pay good fees.

Jun 18, 2015•6 min

ZWEIG MEDIA - TZL EPISODE 017 - The Project Management Conundrum

The fact that PMs rarely have the staff they need to do jobs directly reporting to them is a real conundrum. It’s the fundamental reason why we don’t blame PMs for poor project performance, too.

Jun 18, 2015•4 min

ZWEIG MEDIA - TZL EPISODE 016 - Being The New Guy (Gal)

Four items of political savviness can help ensure organizational newcomers are accepted and successful.

Jun 18, 2015•4 min

ZWEIG MEDIA - TZL EPISODE 015 - Good, Small Firms

Small firms … small businesses … entrepreneurial businesses: Are they all the same thing? No!

Jun 18, 2015•5 min

ZWEIG MEDIA - TZL EPISODE 014 - Looking Ahead Is Crucial To Success

One of the distinctions of companies that do well over the long-haul, versus those who enjoy only a limited period of growth and prosperity, is top management that looks ahead. You have to look into the future, and, even though it is impossible to predict accurately 100 percent of the time, you can use some tools to help you foresee both problems and opportunities.

Jun 15, 2015•5 min

ZWEIG MEDIA - TZL EPISODE 013 - Constantly Adjust Your Priorities

Asking five questions can help competent men and women prioritize their endless workloads.

Apr 26, 2015•4 min

ZWEIG MEDIA - TZL EPISODE 012 - Truly Better Project Management

For continued success, firms should seek Project Managers with traits that set them apart.

Apr 26, 2015•5 min

ZWEIG MEDIA - TZL EPISODE 011 - Really Know Your Clients

Hot buttons, communication preferences, politics are just a few elements to know how – or how not – to address.

Apr 26, 2015•4 min

ZWEIG MEDIA - TZL EPISODE 010 - The Real Purpose Of Marketing

Four Marketing suggestions from Mark Zweig that will result in more work than you can handle. Find more information at ZweigGroup.com

Apr 26, 2015•5 min

ZWEIG MEDIA - TZL EPISODE 009 - Entrepreneurial Thinking

The Shark Tank show paints difference between risk-takers and everyone else. Mark Zweig shares some additional food for thought.

Apr 26, 2015•7 min

ZWEIG MEDIA - TZL EPISODE 008 - Entrepreneurship And Reaction Time

Five things that differentiate entrepreneurs from the rest of the people in the world.

Apr 26, 2015•6 min

ZWEIG MEDIA - TZL EPISODE 007 - HR In 2015

Are you getting all you need from HR today? Three suggestions from Mark Zweig. Visit ZweigGroup.com for more information

Apr 26, 2015•4 min

ZWEIG MEDIA - TZL EPISODE 006 - LOVE YOUR PEOPLE

According to Mark Zweig, "If you can get everyone working together in a common direction amazing things can happen. Great projects are an incredibly complex team effort that requires extraordinary effort and cooperation."

Apr 15, 2015•4 min

ZWEIG MEDIA - TZL EPISODE 005 - SUCCESS SECRETS OF HIGH ACHIEVERS

Mark Zweig discusses 10 Characteristics that he has seen in high-flying AEC Leaders.

Apr 15, 2015•4 min

ZWEIG MEDIA - TZL EPISODE 004 - WASTING TIME IN THE OFFICE

According to Mark Zweig there are 5 types of unnecessary practices that are making you lose big bucks.

Apr 15, 2015•5 min

ZWEIG MEDIA - TZL EPISODE 003 - CHARISMATIC LEADERS

Despite what the pundits say, Mark Zweig believes that magnetic leaders aren't such a bad thing.

Apr 15, 2015•6 min

ZWEIG MEDIA - TZL EPISODE 002 - TWO TYPES OF NECESSARY PEOPLE

Your job is to instill harmony between those who thrive on change and those who prefer the status quo.

Apr 15, 2015•4 min

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