Azriel Ratz is a Facebook ads expert, the founder of Ratz Pack Media, and host of the Facebook Ads Kingdom Podcast. Azriel Ratz has done Facebook ads management for fashion and apparel brands around the world. He also created the “Facebook Ads Mastery” course in 2017. In this episode, we talked about top Meta (Facebook and Instagram) ads strategies to help you drive more revenue to your business. Toward the end of the show, we received a most unwelcome interruption from a ballistic missile attac...
Jun 30, 2025•33 min•Season 8Ep. 98
In this episode, I’m joined by stand-up comedian and public speaking expert, Jenn Lederer , and we delve into the fascinating parallels between stand-up comedy and business presentations. Jenn shares how lessons from stand-up comedy—like structure, timing, and audience connection—can be applied to business and keynote speaking, and how those skills translate in both directions. We also explore how to find your own authentic voice, how boundaries can be a springboard for creativity, and the impor...
Apr 24, 2025•37 min•Season 8Ep. 97
production company. Previously, C.A. Green worked on major film and television productions for big media organizations, including NBC , ABC , and Netflix . He now owns his own company and makes promotional videos mainly for non-profits and small businesses. In this episode, we talked about his journey of working in the film industry before striking out on his own and how he balances freelancing with his values and obligations in his personal life. Watch this episode on YouTube: https://youtu.be/...
Apr 03, 2025•31 min•Season 8Ep. 96
A lot of people think cold calling is dead. John Waller disagrees. John Waller is a true, old-school salesman and the founder of The OnHold Experience, a company that produces audio recordings that promote your business to your customers over the phone while they’re waiting on hold. John’s been selling since he was a kid growing up in England in the early 1960s trading bubble gum for toy cars – something that he paid dearly for as you’ll find out. Undeterred by that early childhood incident, he’...
Apr 01, 2025•37 min•Season 8Ep. 95
Vance Morris is an entrepreneur, keynote speaker, and an authority on customer experience & customer service. Vance previously worked at Walt Disney World where he managed multiple restaurants and nightclubs. At Disney, he learned much about customer service, paying attention to small details, and creating memorable guest experiences. In this episode, we discussed how Vance applies the lessons he learned at “the happiest place on Earth” to his carpet cleaning company and other service busine...
Mar 27, 2025•36 min•Season 8Ep. 94
Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including " Belonging to the Brand ," "Marketing Rebellion," "Known," and " Audacious: How Humans Win in an AI Marketing World ". His blog, {grow} is hailed as one of the top marketing blogs in the world and he is also the host of The Marketing Companion , one of the top 10 market...
Mar 25, 2025•47 min•Season 8Ep. 93
Start the new year off right with sales strategies and tools that will help you build connections, cultivate strong relationships, and win more referrals! Reuben Swartz is the host of the Sales for Nerds Podcast and founder of Mimiran, the fun "Anti-CRM" CRM solution for solopreneurs and consultants who hate "Selling" but love serving clients. Utilizing his background of doing sales and marketing for Fortune 500 companies, and his own experience overcoming his personal aversion to selling, Reube...
Dec 26, 2024•35 min•Ep. 92
Photo Credit: MARGARET CORONA/DFP Enjoy a jolly conversation between Zev Gotkin and Jim Manning, the official Santa Claus of Boston, and the state of Massachusetts. Happy holidays! 🎄 Jim Manning is a motivational speaker and an in-demand Santa Claus who has even charged as much as $700/hour for the gig. He has been featured in numerous media outlets, including The Boston Globe , MSNBC , CBS Boston , NPR , and The Today Show , and he has sung on stage with Jennifer Hudson. A customer service exp...
Dec 22, 2024•19 min•Ep. 91
My guest, Allison Kade is a content marketer, writer, brand journalist, and the founder of Contented, a boutique content marketing agency based in Philadelphia providing content strategy, writing, editing, copyediting, and more. Drawing on her eclectic interests and areas of expertise, her agency focuses on creating content about finance, climate, and health care. Allison Kade's writing has been published in several media outlets, including Fox Business News , Business Insider (now Insider ), Th...
Dec 22, 2024•50 min•Ep. 90
PPC (Pay-Per-Click) and SEM (Search Engine Marketing) Strategies for Non-Profit Organizations In this episode, my guest is Sean Littman, a Search Engine Marketing and Google Ads expert who focuses on helping non-profit organizations grow. Sean Littman is the founder of GiveSuite and the host of the podcast, “Profiting with Non Profits.” While he shies away from bombastic approbations like “guru” and “expert”, don’t let his humility fool you. Non-profit organizations from around the world consult...
Nov 27, 2024•44 min•Ep. 89
Organic Growth on YouTube: Tips from a Marketing Pro In this episode, we sit down with Mary Ann Bautista, a YouTube strategist and direct response marketing expert based in San Francisco. Mary Ann specializes in organic YouTube optimization, leveraging search strategies to help you gain visibility, succeed on the YouTube platform, and convert views and subscribers into tangible business results. She shared secrets to maximizing views and growing your channel’s audience, turning your YouTube chan...
Nov 26, 2024•33 min•Ep. 88
They say your network is your net worth. My guest, Rachel Rozen, believes networking is a skill like any other. While some might have more of a natural affinity for networking than others, anyone can improve and get better at it with the right strategy and plenty of practice. In my conversation with networking coach, Rachel Rozen, we discussed tips, tricks, and strategies for making valuable connections, cultivating relationships, and building a powerful network. Rachel Rozen is the founder of C...
Oct 31, 2024•16 min•Ep. 86
Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in AdWeek . Throughout her career, she has helped larger-than-life brands such as Nestle , TGIF Fridays , Hot Pockets , and Southern Comfort (AKA: SoCo ) revamp their marketing strategies, develop new products, reach new audiences, and grow their market share. In addition to food/bev, she also provides consulting to beauty and CPG (consumer pa...
Oct 08, 2024•43 min•Ep. 86
Naphtali Hoff is a coach for busy executives who takes leaders from overstretched to over-delivered. He is also a sought-after speaker, the founder of Impactful Coaching, and the author of Becoming the Productive Boss: 5 Proven Steps to Leading High Performing Teams . A leadership coach for for-profit and non-profit leaders alike, Naphtali Hoff helps clients avoid mistakes and maximize their potential. Watch Episode Here: https://www.youtube.com/watch?v=QKw3i2Rzfu0&t=341s&ab_channel=ZevG...
Sep 24, 2024•19 min•Ep. 85
Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked about Peter’s free new online service, Source of Sources. Launched earlier this summer, SOS is already making waves in the world of public relations with over 22,000 subscribers. Much like its better-kno...
Aug 29, 2024•25 min•Season 7Ep. 84
Make no mistake; people don't just buy the product. They're also buying YOU. When you're selling anything, remember that you're also selling yourself. One man who has done a great job selling himself -- and B2B solutions -- is our guest, Luca Giorgiantonio. To succeed in sales, your prospect needs to feel that you're passionate about what you're selling. Your passion needs to come through, and Luca certainly has passion and an enthusiasm that is infectious, as you will witness. Luca Giorgiantoni...
Aug 26, 2024•22 min•Season 7Ep. 83
Coach Dan Gordon is a sales trainer, podcaster, and the author of No Douchebag Selling “Sell like a badass…Not like a douche!” Dan Gordon’s training and workshops (link below) are designed for badass entrepreneurs who want more clients, but selling makes them feel sick. Coach Dan Gordon is here to help you reframe how you look at sales and selling so that you can sell authentically and feel great about doing it. https://dangordonenterprise.com/ Connect with Coach Dan: https://www.linkedin.com/in...
Aug 12, 2024•25 min•Ep. 82
My guest is Ardor Technologies Head of Sales (North America), Brian Hellgeth. Business travel can be difficult. Last-minute schedule changes, new cities to visit, clients to support, etc. Wouldn't it be great for your travel partner to support you? Ardor is a next-generation all-in-one business travel and expense management platform focused on business-to-business and agency travel solutions, helping business travelers save money and get their time back so they focus on their clients. You can al...
Aug 08, 2024•11 min•Ep. 81
Matt Stein is the Founder and President of Unique Luxury Travels, a custom travel consultancy where he combines his knowledge and expertise in luxury experiences with his deep-rooted love for art and wine. Driven by his unwavering passion for exploration and voracious curiosity about other cultures, Matt Stein made the daring choice to leave an illustrious 20-year career in journalism to found his travel agency. With a commitment to exceeding expectations, Matt ensures every client embarks on a ...
Aug 01, 2024•27 min•Ep. 80
Doug Wood is the CEO of Tommy Bahama , the world-renowned American fashion and lifestyle brand. Tommy Bahama sells tropical island-inspired casual clothing, accessories, footwear, and home furnishings for men and women. Toward the end of 2023, the brand opened Tommy Bahama Miramonte Resort & Spa, a luxury resort in Indian Wells, California. Learn More: https://www.tommybahama.com/ https://www.tommybahamamiramonte.com/ In this episode of the Zee Learning Podcast, I sat down with Doug Wood, th...
Jul 30, 2024•26 min
Rochelle Lisner is the founder of Dynamic Business Growth. She is a sales and customer service coach who has worked with corporations, entrepreneurs, small business owners, and solopreneurs for two decades, helping them perfect their elevator pitches, be more interesting, and, as she puts it, “story tell” rather than “boring tell.” Rochelle Lisner has been dubbed “a teaching, training, and motivating dynamo.” Her quick wit, quintessential Queens New York sass, and blunt, no-BS style not only ins...
Jul 17, 2024•32 min
Aaron Itzkowitz is the founder and CEO of EmotionTrac . EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode, Aaron Itzkowitz describes how EmotionTrac works and outlines several use cases. While he goes into more detail about it, it basically works as follows. Users get paid in fungible tokens they can redeem for ...
Jul 15, 2024•30 min
Marty Katz is a Marketing Consultant with over 40 years of experience specializing in brand messaging. He is also the founder of Connectors 360. Marty Katz helps retail, entertainment, and packaged goods companies develop a message that connects them with their audience, creates engagement, and generates sales. In this episode, Mary Katz and I discuss branding, what it means to have a ‘brand,’ the difference between a rebrand and a brand refresh, and the relationship between marketing and sales ...
Jul 04, 2024•24 min
In this episode, we sit down with Darryl Haberman, a digital media strategist, consultant, and fractional COO with a passion for driving business growth through innovative content and collaboration. With over 25 years of experience working with industry giants like Disney+, ESPN, Major League Baseball, and the National Hockey League, Darryl shares his unique approach to engaging audiences and revolutionizing digital media. We'll discuss his track record of leading cross-functional teams, develop...
Jul 02, 2024•21 min
Neco Turkienicz is the president and CEO of Leib Productions, a video marketing agency that specializes in shooting testimonial videos remotely. He is an experienced videographer and marketer who has shot documentaries and commercials for big brands and offers his remote testimonial video packages at refreshingly affordable, reasonable rates. In this interview, Neco walks us through how he shoots these remote videos, his process for getting your clients/customers to open up on camera about their...
May 22, 2024•41 min
Josef Katz is a senior-level marketer and CMO known for his expertise in helping startups grow. Nicknamed the “Direct Maestro” and the “Startup Marketing Guy”, Josef Katz is specialized in building strategic and growth marketing programs for startups. Josef Katz is the Director of Marketing and Communications at the Jewish Learning Initiative on Campus (JLIC). Connect with Josef Katz here: https://www.linkedin.com/in/josefkatz/...
Mar 31, 2024•28 min
Sydney Campos believes social media can be better and live up to its potential. Join us for a lively conversation about social media, community, and human connection! Sydney Campos is an accomplished author, serial entrepreneur, and the founder of Ascend as well as the Chief of Staff of Mattermore. She is passionate about mental health, human connection, well-being, and the future of work. A strategic consultant and performance coach, Sydney Campos leads countless workshops, courses, and retreat...
Mar 27, 2024•40 min
In this episode, we're joined by Tina Liu, a seasoned financial professional based out of San Diego, California, and President of TSL Partner, a consultancy that provides fractional accounting and financial advisory services to guide entrepreneurs through every phase of their company's growth and journey. They say you should start with the end in mind. Having an exit strategy or a plan for profitability is not only essential to the long-term success of your business, but it will transform how yo...
Mar 12, 2024•23 min
Recorded June 8th, 2023 Zev Gotkin in conversation with Adam Karofsky. Two content writers continue their conversation about AI and its impact on the written word. Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating content, such as articles, blogs, and books that are true to everyone’s unique voice. Learn more about Adam Karofsky: https://www.linkedin.com/in/askwrites/ https://www.askwrites.com/...
Mar 10, 2024•32 min
In his new book titled Get Over Yourself: How to Lead and Delegate Effectively for More Time, More Freedom, and More Success, Dave Kerpen teaches effective strategies for leadership and delegation. Written in a quick and readable style for the modern-day entrepreneur, manager, or leader operating in our new world of hybrid and remote work, this user-friendly step-by-step guide provides you with the tools and time-tested strategies you need to grow a successful business and lead a team without sa...
Mar 05, 2024•21 min
