Doing Good Market Research ft. Iris Yim - podcast episode cover

Doing Good Market Research ft. Iris Yim

Apr 16, 202133 min
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Episode description

Iris Yim is a market researcher and principal at Sparkle Insights. She focuses on multicultural market research. Listen to her thoughts on doing good market research, creating engaging reports, creating a sound sample, and why she thinks MBAs are worthwhile for market researchers to pursue.

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