When Risa started her channel, it was because she wanted to take all her years of experience with makeup and working with makeup brands and put it on YouTube… and because she didn’t see many women over 40 on the platform, and she definitely didn’t see any who also had a long history of working as a professional makeup artist. In this episode, we talk about the downsides of being a content creator, how to grow and stand out in the beauty niche, and how you can mentally prepare for the struggles a...
Jul 21, 2022•54 min•Ep. 348
There are a lot of things happening in the world that may be leading to a 2022 recession. How is the creator economy going to be impacted? As content creators, we have never experienced a recession before. So how do you prepare for this? In part 2 of my interview with Erin Busbee, we’re going to talk about how the 2020 pandemic affected her channel and how she pivoted, and how content creators can prepare for another potential economic shift ahead. CLICK HERE to watch this on YouTube ! ---------...
Jul 14, 2022•16 min•Ep. 347
This week I had the pleasure of speaking with another of my coaching clients: over 40 fashion YouTube extraordinaire Erin Busbee! When we first started working together in the beginning of 2020, she was just under 300k subscribers, and she was feeling stuck. She was lacking inspiration and really wanted to take her channel to the next level. Now, after a couple years of coaching with me she has over 600k subscribers. I admire Erin so much. She’s an amazing content creator and super savvy busines...
Jul 07, 2022•47 min•Ep. 346
Have you ever thought about changing your niche? This week, I have my friend Kimbyrleigha on the show for the second time! Kimbyrleigha started off as a pop socket and phone accessories channel, and has since done a complete 180. Her content now? True Crime! Talk about a HUGE change, right? In this episode, Kimbyrleigha talks about what prompted her to change her niche, how she did it, and all the ups and downs an in-betweens. If you’ve thought about making a change to your YouTube channel, this...
Jun 30, 2022•50 min•Ep. 345
So how do you preserve your mental health these days as a content creator? Take it from a psychiatrist .Dr. Tracey Marks is a general and forensic psychiatrist of over 20 years whose mission is to increase mental health awareness and understanding by educating people on psychiatric disorders, mental well-being, and self-improvement through her YouTube Channel. In this episode, we talk about how to deal with comparison, negative comments and trolls, and more! Watch this on YouTube HERE ! --------...
Jun 23, 2022•57 min•Ep. 344
I had Lisa on the show a few years ago, and I’m so excited to welcome her back to the podcast… this time as one of my 1:1 coaching clients! I love bringing on the creators I work with, showing them off on the podcast, and seeing what happens when someone truly uplevels their content. After 7 years on YouTube and becoming very successful, Lisa started to feel stuck. She was finding it hard to create content she was excited about, her views were on a slow and steady decline. It started to become a...
Jun 16, 2022•38 min
As a mom, I know the struggle is REAL when it comes to running a YouTube channel, running a business, and being present for my kids, and I know so many of my students, clients, and listeners can totally relate. That’s why I was so excited to have Dawn on the show. Dawn is a minimalist YouTuber, business owner, and course creator, all while being a busy homeschooling mom. How the heck does she do it all? Watch this on YouTube HERE ! ---------- 📝 Click HERE to check out the show notes! Love the p...
Jun 09, 2022•36 min•Ep. 342
Brittany Vasseur is a lifestyle YouTuber with 1.5 million subscribers! In this episode, we’re focusing on Brittany’s mental health struggle and how she hit rock bottom, what it means to be the primary breadwinner in your household and how that can effect someone psychologically. Watch this on YouTube HERE ! ---------- 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉�...
Jun 02, 2022•50 min•Ep. 341
I’ve been doing this podcast off and on for 7 years and the question I get A LOT is, “what’s it like interviewing all those YouTubers? Do you have any interesting stories?” and the answer is YES. In this episode, I’m going to share with you some of the things I’ve learned after interviewing nearly 300 YouTubers… and I’m going to share an especially juicy story about one of my guests. CLICK HERE to watch this on YouTube ! ---------- 👉🏼 Click HERE to download my FREE 2022 YOUTUBE GOALS GUIDE Lov...
May 26, 2022•28 min•Ep. 340
Alivia D'Andrea and her controversial Glow Up Diaries have been the center of a lot of attention on YouTube. In her Glow Up Diaries, Alivia captivated an audience of dedicated viewers as she transparently documented her struggles with eating and losing weight and shared her story with binge eating, depression, and trying to get healthy. This gained her millions of subscribers and views but with these views came a lot of criticism. Professionals in the fields of nutrition, psychology, and fitness...
May 19, 2022•46 min•Ep. 339
This week's episode is a replay from one of our most downloaded episodes! Episode #165 with Alivia D'Andrea aired on January 17, 2019 You’re definitely not too young or too old to make your voice be heard and build an impactful brand on YouTube! Don’t take my word for it – flexibility and fitness YouTuber Alivia D’Andrea shares her heart-centered approach to blowing up on YouTube! CLICK HERE to read the show notes! ---------- Love the podcast? Got some feedback you want to share? Want to request...
May 05, 2022•57 min•Ep. 338
This week's episode is a replay while we gear up for brand new content! Episode #282 with Madeline mann aired on April 8, 2021 Madeline recently hit the 200k subscriber mark and I could not be more proud of her accomplishments! CLICK HERE to read the show notes! ---------- Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉🏼 Click HERE to download my FREE 2022 YOUTUBE GOALS GUIDE 👩🏻💻 If going from zero to 1...
Apr 28, 2022•35 min•Ep. 337
This week's episode is a replay while we gear up for brand new content! Episode #199 with Michele Wang aired on January 16, 2020 I love talking to my successful bootcampers! I get to do two amazingly fun things: showcase these incredible women who I love so much, and also give you direct access to what made the biggest differences for them and grew their channels. Beauty YouTuber Michele Wang is here to share her journey from knitwear, to leaving her full-time job to pursue YouTube and her secre...
Apr 21, 2022•1 hr 5 min•Ep. 336
This week I had the pleasure of interviewing Jaclyn Forbes. In this episode, we’re going to talk a lot about YouTube shorts, how short-form content has reinvigorated Jaclyn as a creator, and how she uses shorts strategically to grow her channel. Watch this on YouTube HERE ! ---------- 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉🏼 Click HERE to download my FREE 2...
Apr 14, 2022•58 min•Ep. 335
MariaaGloriaa knew she needed to shift and change in order to sustain her channel long-term. She’s been through a lot of ups and downs in her time on YouTube and she’s been able to weather the storm of all the negative things that come with being a YouTube with grace and positivity. She said some things in this interview that I have never heard before in my years of doing this podcast. I was so inspired by her! Watch this on YouTube HERE ! ---------- 📝 Click HERE to check out the show notes! Lo...
Apr 07, 2022•52 min•Ep. 334
You're never too old for YouTube! Lisa Monique is a former professional photographer-turned mature beauty YouTuber who has seen some rapid growth in a short amount of time! She got on YouTube less than 3 years ago, and with the help of the Zero to Influence Bootcamp, Lisa was able to meet her income goals to replace her photography income in less than 4 months. She now has over 100k subscribers and a few viral videos under her belt. In this week's interview, Lisa shares her experience with the Y...
Mar 31, 2022•36 min•Ep. 333
Megan Fox (no, not THAT Megan Fox) is a mennonite millennial mom from Lancaster County, PA. Her channel includes DIYs, cooking, decorating, modest outfit ideas, DITL, travel vlogs, and informative lifestyle videos. By creating content on her YouTube channel, Megan hopes to encourage, inspire, and inform her viewers on topics related to life as a young mom, while spreading positivity and productivity. I love having female creators of all kinds on the podcast, and I’m thrilled to welcome Megan, my...
Mar 24, 2022•43 min•Ep. 332
Tati Westbrook has recently opened up on her YouTube channel that she has found religion. She has gone through an insane few years of drama, most notably her dramageddon with other YouTube creators like James Charles and Jeffrey Star. She's also faced some legal battles with her company Halo Beauty, and some trouble in her marriage. Talk about when it rains, it pours! In this week's creator analysis video, I share some insight into her new religion and some theories as to why she has been droppi...
Mar 17, 2022•33 min•Ep. 331
If you have ever felt like you've been at rock bottom, this week's interview is for you. Brianna Stanko's YouTube channel is all about medical-grade skincare, and she's been on YouTube for nearly 10 years. She had a multi-million dollar skincare business that was stolen from her by her ex-husband during a heated divorce. It took her years to get it back, only to have to start over from nothing. Brianna went from being the lowest of low, worrying about how she was going to feed her kids, to risin...
Mar 10, 2022•38 min•Ep. 330
What's holding you back from starting a YouTube channel? My sister little sister Jacquelyn had a successful career as an instagram influencer but hesitated to get started on YouTube. She finally took the plunge and with the help of my Zero to Influence course, she has nearly 150k subscribers! Watch this on YouTube HERE ! ---------- 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener s...
Mar 03, 2022•39 min•Ep. 329
So it’s 2022 and you have big goals of making money online, and you see people making 6-figures+ through online courses. What does it take to create a successful online course? So how am I qualified to talk about this? My Zero to Influence YouTube Bootcamp is an online course that has generated nearly $750k in revenue. In this episode, I’m going to share with you my top tips on how to successfully market, launch, and sell an online course in 2022. Ready to start building your course? Click HERE ...
Feb 24, 2022•17 min•Ep. 328
Michelle Khare is a content creator, actress, and host of HBO Max's adventure competition show Karma. A former professional cyclist, Michelle lives life to the extreme by taking on intense physical and mental challenges. Each week on her channel, Michelle documents her raw, unfiltered journey into a new community. Michelle’s channel is about pushing herself to the limit, overcoming her fears, and encouraging other people to do the same. Over the course of her videos, you'll see her train with NA...
Feb 17, 2022•45 min•Ep. 327
Hot take: using a planner or a random app on your phone alone are not enough to be your most productive self! 2021 was a successful year for my business, but it was A LOT of work and in order to keep things running like a well-oiled machine, I needed to find a way to streamline my work and my life in order to get it all done. In this episode, I’m going to be sharing some of the amazing hacks that helped me be more productive and helped shave time off the tedious and time consuming tasks, while s...
Feb 10, 2022•22 min•Ep. 326
Before Marcela enrolled in my Bootcamp, she was at almost 80,000 subscribers after being on YouTube for about 4 years, but her growth was slow, and she wasn’t super consistent, even though she really enjoyed creating content. She felt like she didn’t have the tools to really expand, and she struggled with consistency because she was so busy with her business. It was almost like she couldn’t really fall into a steady rhythm in her channel. After joining my bootcamp and committing to 1:1 coaching,...
Feb 03, 2022•32 min
Is being problematic and controversial the key to getting views on YouTube? In this episode, I’m going to share a brief history about Sarah and her rise to YouTube success and her most recent decision to leave YouTube. I’m going to discuss how Sarah got started, how she got popular, and major milestones in her YouTube career. I’m also going to talk about her three most controversial YouTube videos and why people had such huge problems with them, as well as my interpretation of Sarah as a creator...
Jan 27, 2022•31 min•Ep. 324
Sky Cowans is a video creator who explores the world of wellness, spirituality, and alternative lifestyle on her YouTube channel Sky Life. Through documentary-style videos, Sky follows her curiosity and shares what she learns along the way. Watch this on YouTube HERE ! ---------- 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉🏼 Click HERE to download my FREE GUIDE ...
Jan 20, 2022•47 min•Ep. 323
In 2021, I helped my clients attract over 95 million views! It was a record for me and my agency and it was an incredible year for my clients. So how did I do it? In this episode, I’m going to be sharing with you the best of the best YouTube strategies, tips, and growth hacks that I implemented that helped both me and my clients hit 95 million total views in 2021! We’ll talk thumbnails and titles, shorts, viewer retention, video length, and more! CLICK HERE to watch this on YouTube ! ---------- ...
Jan 13, 2022•15 min•Ep. 322
Ready to set your goals for 2022 and be more productive? This week I have Mariana Vieira from Mariana's Study Corner with me on the show! Mariana works full time in a 9-5 job in the legal field, maintains her popular YouTube channel with over 600k subscribers, and offers private productivity coaching. Needless to say, she's a time management queen, and her channel is all about building strong and smart productivity habits. ---------- 📝 Click HERE to check out the show notes! Love the podcast? G...
Jan 06, 2022•59 min
How do you know when it's time to start getting brand deals? How do you know how much to charge? With over 2 decades of experience in talent representation, Chris Ledford is a true industry veteran. Chris began his career as an agent intern at a well known talent agency in Beverly Hills. From there he went on to become an agent in the commercials department then in the TV and Film department followed by a promotion to department head before finally becoming a partner at the firm. Realizing the f...
Dec 30, 2021•44 min•Ep. 320
Kiva Brent has a biochemistry degree and was on track to go to med school, but she decided to do a complete 180 and become a full-time Interior Design YouTuber instead! Through the help of my YouTube Bootcamp and 1:1 YouTube coaching, Kiva's channel, DIY with KB has over 200k subscribers! ---------- 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉🏼 Click HERE to dow...
Dec 23, 2021•38 min•Ep. 319
