Hey YouTube Power Hour Squad! Did you miss my YouTube LIVE? Fear not, this week’s solocast is a replay of my YouTube Live! Grab your notebook and get comfy, this episode is packed with advice you won’t want to miss! Let’s talk about MINDSET. One of the things I’ve found is that your mindset can literally make or break you on YouTube. You can have all the editing, filming, and SEO skills in the world, but if your mindset isn’t right, NONE of that matters. What’s stopping you? What’s the worst cas...
Aug 06, 2020•43 min•Ep. 229
It’s another YouTube Power Hour First, and this is going to be a SUPER valuable and helpful episode. For the first time ever, I have an attorney on the show as a guest! Jamie Lieberman, owner and founder of Hashtag Legal, has been a practicing lawyer for nearly 15 years. As an experienced entrepreneur, Jamie understands the unique needs of business owners at different stages in their organization’s growth. Today, she partners with clients across verticals including influencer marketing, creative...
Jul 30, 2020•44 min•Ep. 228
Brett Larkin’s YouTube journey began in 2012 when she started uploading her yoga sequences and postures so that she would remember them, but she quickly discovered that despite only using YouTube as storage for her videos, they were starting to gain views and comments. Her background in dance and tech, plus her passion for fitness and yoga seemed like a perfect fit for YouTube where she could easily fuze her passions, and everything started to snowball from there. After a truly life-changing exp...
Jul 23, 2020•54 min•Ep. 227
57-year-old Angie from Hot and Flashy has become a YouTube sensation! Her channel is centered around the entire anti-aging process, including skincare, makeup, hair, exercise, and lifestyle. What people love about Angie is her honesty and relatability. It’s not about perfection, it’s about what makes you relatable… even if that means having a hot flash in the middle of your videos. 📝 Click HERE to check out the show notes! I have had some amazing guests on the podcast, and I am now booking gues...
Jul 16, 2020•56 min•Ep. 226
Hey YouTube Power Hour Squad! Did you miss my YouTube LIVE? Fear not, this week’s solocast is a replay of my YouTube Live! Grab your notebook and get comfy, this episode is packed with advice you won’t want to miss! We are a full 6 months into 2020, which has been the craziest year for just about everyone. I don’t think anyone could have anticipated anything that has happened this year. Now that we are at the halfway point of this year, let’s step back and take a minute to assess where you want ...
Jul 09, 2020•55 min•Ep. 225
This episode features one of my most requested guests: Lydia Elise Millen! I have had SO many requests for Lydia, and this episode has been highly anticipated. Lydia and I recorded this interview in October of 2019, but this episode is so relevant and jam packed with amazing insight! In this episode, Lydia spills the tea on what brands and influencers should know when they work with each other, and SO much more! 📝 Click HERE to check out the show notes! 👉🏼 Click HERE to download my FREE GUIDE...
Jul 02, 2020•1 hr 27 min•Ep. 224
This episode is a little different than most YTPH interviews because in this episode, Chalene Johnson and I are talking about all things instagram. From brand deals and affiliate marketing, to content tips and aesthetic, this episode is jam-packed with everything you need to know as an influencer (or aspiring influencer) to maximize how you use instagram in 2020. Believe it or not, whether you have less than 10,000 followers or way more, everyone has an influence. Yes, everyone! People will auto...
Jun 25, 2020•1 hr 2 min•Ep. 223
Jordan is a health and lifestyle YouTuber and Instagrammer who gained popularity following the documentation of her 135lbs weight loss journey. Her content mainly focuses on healthy living, with video topics ranging from food and exercise advice to mental health, as well as the occasional fashion or makeup video. She hopes to use her influence to encourage her following to live as healthily as possible by sharing her own experiences in an honest and unfiltered way. 📝 Click HERE to check out the...
Jun 18, 2020•1 hr•Ep. 222
Dr. Dray is a practicing dermatologist and YouTube content creator with over 700k subscribers to her channel, where she discusses skincare, health and wellness, and her life. Dr. Dray was an avid YouTube watcher before starting her channel. She quickly realized people were interested in skincare information, and as a dermatologist, saw potential for someone like her, with a background and education in skincare, to reach more people. She is able to balance her dermatology practice and her YouTube...
Jun 11, 2020•1 hr 7 min•Ep. 221
Hey YouTube Power Hour Squad! Did you miss my YouTube LIVE? Fear not, this week’s solocast is a replay of my YouTube Live! As you all know, we have a lot going on in our world right now, but I feel that out of that darkness will come light and black voices will be amplified. I want to do my part. I want to do better. My goal and my mission with my bootcamp and with my podcast is to share the stories of women and their journeys through YouTube. I’m going to be recording new episodes this summer, ...
Jun 04, 2020•40 min•Ep. 220
Wedding planner turned vlogger, Jamie Wolfer, has built a business around celebrating one of the most joyous days in people's lives. With a heart for budget-minded couples, she brings weekly wedding tips and tricks to her viewers in an effort to ease stress, save money, and maintain sanity. In her business, JW Coordination, she serves the Southern California area and beyond with her wedding planner magic, and loves working one on one with treasured clients. 📝 Click HERE to check out the show no...
May 28, 2020•56 min•Ep. 219
At 23 years old, Natalie Barbu is a YouTuber, Podcaster, and Business Owner. After graduating from NC State in 2018 with a degree in Industrial Engineering, Natalie worked in the corporate world for 9 months before she quit her job and decided to pursue YouTube full-time. In addition to being a full-time YouTuber, Natalie now offers consulting services to help build her clients’ personal brand. 📝 Click HERE to check out the show notes! 👉🏼 Click HERE to download my FREE GUIDE to creating IMPAC...
May 21, 2020•57 min•Ep. 218
Originally from the U.K., Rebecca Louise came to the USA at 23 years old on whim to get her commercial pilots license, which she completed out of Long Beach, CA airport. Although Rebecca loved flying, it was not her ultimate passion. When she got her work visa to come to the states, she was casted to be on a fitness Youtube channel. This is where Rebecca’s love for fitness, helping people and hosting came alive. Since then, she has gained a following online of over 4 million with her YouTube vie...
May 14, 2020•1 hr 11 min•Ep. 217
Hey YouTube Power Hour Squad! Did you miss my YouTube LIVE? Fear not, this week’s solocast is a replay of my YouTube Live! I’m going to talk to you about my FREE 32-Page eBook: How to Create Content in a Crisis. Don’t forget to download and print it out to follow along with this episode! By now, most of us may have acclimated to “the new normal,” whether it’s working from home, not working at all, getting used to having your kids around, whatever that may be. So how does that affect us as conten...
May 07, 2020•49 min•Ep. 216
Elle Leary has been a professional makeup artist for the last decade, primarily working with celebrity clients and high-end beauty brands. She has worked for publications such as Teen Vogue, InStyle, Harper’s Bazaar Marie Claire, and Chloe, for brands such as Benefit Cosmetics, CoverGirl, Revlon, Merle Norman and Colorescience to name a few, and with celebrities including Holland Roden, Debby Ryan, Vince Vaughn, Cher Lloyd and Emily Mortimer. Because of her love for empowering and inspiring wome...
Apr 30, 2020•59 min•Ep. 215
Get ready for a YouTube Power Hour first! This week’s episode features my very first ASMR YouTuber! Lune Innate (a.k.a. Jillian) is an Esoteric Healing Arts Teacher, Master Level Practitioner, and Spiritual Content Creator with presently over 100K subscribers to her YouTube channel: The Lune INNATE. Born in NJ, and living 10 years in New York City, Lune is now based in South Florida where she teaches Healing Arts and guides clients on their spiritual path, both locally and internationally, as we...
Apr 23, 2020•1 hr 17 min•Ep. 214
Whitney Hedrick is a professional makeup artist-turned-YouTuber whose success exploded when she made the controversial decision to stop buying makeup. Once she stopped doing the trendy videos everyone else in the YouTube beauty community was doing and made the kind of content she felt passionate about instead, she was not only more successful, but happier. In this episode, Whitney shares her best advice for people looking to grow their YouTube channel about being yourself, connecting with your a...
Apr 16, 2020•1 hr 7 min•Ep. 213
Ever wondered if you needed a manager as a YouTube influencer? You won’t want to miss this episode! Beauty YouTuber, Morgan Stewart (from Beauty Breakdown) shares why she doesn’t have a manager, her best advice on what to negotiate for when interviewing for a manager, and how to truly know your own worth. Morgan has grown to over 560,000 subscribers focusing on Korean and Asian skincare, all while being her own advocate and negotiating for herself. 📝 Click HERE to check out the show notes! 👉🏼...
Apr 09, 2020•1 hr 12 min•Ep. 212
Hey YouTube Power Hour Squad! In today’s solocast, I want to continue our conversation from the last solocast about creating content during a global pandemic. Everyone is affected by this quarantine somehow, and I want to help you through this. In this episode, I go over my 5 tips to creating YouTube content during a global crisis. When you get inspired, you can work for HOURS. When I was brainstorming about this episode, suddenly I realized I had pages and pages of things to say… that turned in...
Apr 02, 2020•25 min•Ep. 211
Who’s ready for a super value-packed, deep and exciting episode about YouTube growth, from someone who’s seen it all for the past 6 years? I don’t think you’re ready! Fashion YouTuber, Erin Busbee aka Busbee Style is here and she was so generous with her time and with all her YouTube secrets. If you want to learn how to go from a trickle of views, to constantly over a million views a month and swimming in affiliate income, you’re in for a treat! “If you can take more of a strategic approach, you...
Mar 26, 2020•1 hr 13 min•Ep. 210
Whether you’re a woman over 50, or just hungry to make it big on YouTube, you’re going to want to check this out! Lifestyle YouTuber Schellea Fowler, aka Fabulous50s, is sharing her secrets and going deep in lessons on how she grew to almost 600k subscribers in less than 3 years in a niche you really wouldn’t expect. Gain the upper hand by learning all you can in this week’s episode! “What’s kept me going is knowing I’m helping women feel like they’ve got a lot more life left to live.” Schellea ...
Mar 19, 2020•1 hr 3 min•Ep. 209
Hey YouTube Power Hour Squad, I have a special BONUS episode for you today. In today's solocast, I'm going to talk about COVID-19 and what it means for content creators. We are ALL affected by this whether it's our health, our jobs, or the economy. There are a lot of unknowns right now, and that makes people panic. It's scary. My heart and my prayers go out to anyone who is struggling right now. There's not a lot that we can really control right now. But there are a few things you CAN control, a...
Mar 16, 2020•24 min
Everyone wants the scoop! This YouTuber has found a way to deliver dating advice while spilling the tea on all our favorite celebrity couples. She’s a genius! She’s going to teach you how to do the same, take what you’re great at, and mix it with something people are hungry for right now. Shallon Lester has been blowing up on YouTube for the last year and she’s sharing all her secrets on this episode! “If you don’t know why you got the good things, you won’t be able to anticipate the bad things....
Mar 12, 2020•1 hr 7 min•Ep. 208
Influencer Marketing Hub, in collaboration with CreatorIQ, runs a yearly survey and the results are out. In this solo episode, I'm reviewing the highlights of this report with you and giving you my thoughts on how the results will impact you. 4,000 brands, marketing agencies, and industry professionals were surveyed in regards to their perspective on influencer marketing. The makeup was broken down into: - 34% were brands - 31% work at marketing agencies that work with influencers - 4% were PR a...
Mar 05, 2020•28 min•Ep. 207
Authenticity is everything today. When we follow the path that lights us up, we'll find success, no matter what. Our guest this week took that inspiration to a whole other level. She trashed over 200 videos and totally changed her niche, but instead of fading away to obscurity, she soared to almost 1 million subscribers! Lifestyle YouTuber Sarah Therese shares her story, process, and philosophy, plus all her video secrets! “I’d rather make videos I’m hugely passionate about for 10k people than o...
Feb 27, 2020•1 hr 9 min•Ep. 206
What’s the TRUE power of a niche? You hear so often that picking a niche is super important, but how much of a difference does it really make? Our guest this week, lifestyle YouTuber Sienna Santer started vlogging her experience with #dormlife at Harvard and virtually overnight became a viral success. We’re peeling back all the layers and exposing every single detail. No stone will be left unturned! “Who cares if I stand out a little bit, I’m here to do something different.” Sienna was always pa...
Feb 20, 2020•1 hr 17 min•Ep. 205
Worried that YouTube success is reserved for 20-year-olds? Well, no matter what age you’re at, you’re getting a ton of value from this episode! Health and Fitness YouTuber Dr. Becky Gillaspy is on this week and we’re talking about taking imperfect action and how that can pay off in a huge way. She started off focused on selling her programs but being on YouTube evolved her mission to provide her health knowledge and advice to women over 50. Now she has a thriving business and channel with over 2...
Feb 13, 2020•1 hr 10 min•Ep. 204
Are you confident about what you need to do to stay on top of your YouTube game? One thing's for sure about YouTube and that's the fact that the platform is constantly changing so you need to be able to adapt and change too if you want to grow. Not to fear though, I've got your back! In this solo episode, I'm sharing the top six trends to include in your 2020 YouTube strategy. Originality is KEY Audience expectations are higher than ever and they're tired of seeing the same old videos over and o...
Feb 06, 2020•34 min•Ep. 203
We’re giving you more ways to find awesome video ideas than you can handle! If you’ve ever wondered how to create videos people will want to watch, then wonder no more, because sustainable fashion YouTuber Alyssa Beltempo is here! She’s a scrappy, up and coming YouTuber who’s built her channel up to almost 80k subscribers with a few viral hits along the way. She’s talking all about how she picks video topics that eventually go viral and how to film your videos on the cheap! “Use what you have un...
Jan 30, 2020•1 hr 2 min•Ep. 202
Growth can come in many shapes and sizes. Sometimes it’s slow and steady. Sometimes it’s all at once. This week’s guest, hair and beauty YouTuber Bianca Renee, turned an authentic moment into a viral hit which catapulted her into the curly hair niche she was meant for. We’re going to take a look behind-the-scenes to see how what she learned through her life prepared her for YouTube success, how she was able to turn a viral hit into a consistent channel, her experiences of working with brands lik...
Jan 23, 2020•1 hr 10 min•Ep. 201
