If you could work on YouTube full time, would you take that leap of faith? Our guest, Amanda Lee, went with her gut and decided to do just that! "It's kind of nice when what other people enjoy, and what you enjoy, lines up." 19-year old Amanda first started her YouTube channel when she was only 15 years old. She attended an art program in high school and, although art is definitely her number one passion, YouTube became a place for her to get away from art when it felt too suffocating. She start...
Nov 02, 2017•1 hr 11 min•Ep. 112
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Oct 26, 2017•7 min
What are you passionate about? Wouldn't it be amazing to be able to earn a living out of what you love to do? Has the idea ever crossed your mind? What is the secret to turning your passion into a profitable online brand? "Even the stuff that didn't turn out great, it's always a learning experience." Amber of SweetAmbsCookies started sharing her passion for cookie decorating on YouTube after realizing people were actually more interested in learning how she made her cookies than buying them. Her...
Oct 12, 2017•1 hr 15 min•Ep. 111
Defining your niche is SO important to unleashing your potential as an influencer. Join us in this challenge to uncover your niche. Download your FREE niche workbook HERE. To participate in the challenge, you need to be a member of the Facebook group. You can join HERE . The challenge starts today October 9th and ends on Thursday October 12th. I will be live in the Facebook group on Friday October 13th. You will fill out the workbook and comment on the Facebook group on Thursday what your niche ...
Oct 09, 2017•14 min
October is the BEST time if you are a beauty YouTuber. Between Halloween, the Fall season, holiday releases and more, this is an amazing month to create lots of content. I detail why specifically October is the best month all year, backed by data, and the three things you need to do to capitalize on it! Here is the playlist for our collaboration! Check out the videos and see what everyone is up to! If you want to be part of the fun and make sure you can participate in the next collaboration make...
Oct 05, 2017•25 min•Ep. 110
As you might already know by now, anybody can start a YouTube channel, but not everybody becomes successful at it. It takes hard work and sometimes even a little bit of luck. In fact, when you think about growing your number of subscribers, you have to think creatively and not only as a content creator but also as a marketer. Luckily for you, in today’s episode, we’re talking about some of the best YouTube marketing tips in 2017. So, make sure to perk up your ears and listen as our lovely guest,...
Sep 21, 2017•54 min•Ep. 109
"Don't try to be something you think people want." YouTube is filled with bubbly and outgoing personalities who have become YouTube stars in their own right. However, having a YouTube channel is not exclusive for extroverts. If you have passion and knowledge to share, then what you actually have is the magic formula to become popular on YouTube! One such popular YouTube influencer is Silvia Reis, who goes by the name ellebangs in her YouTube channel. She's a popular hair guru and a Redken traine...
Sep 14, 2017•1 hr 8 min•Ep. 108
Are you looking to embark on your very own journey to becoming a beauty, lifestyle, or health and fitness influencer? Most, if not all, influencers out there can be found on multiple social media platforms, the most popular of which are YouTube and Instagram. However, if you're someone who's just starting out, which social media platform should you get on first? Should you consider getting on both, or is it better to stick to just one? Instagram vs. YouTube – which one should you focus on more? ...
Sep 07, 2017•1 hr 16 min•Ep. 107
Are you wondering what would be the best YouTube equipment to use when starting a YouTube channel? Or, are you someone who’s looking to upgrade your work and give your videos a new look using different tools and technology? Whether you’re just beginning to set foot in the YouTube world or you’ve already been vlogging for some time, today's episode will surely provide you with a tremendous amount of great information. In this episode, we’re going to hear from expert videographer, Caleb Wojcik, ab...
Aug 31, 2017•1 hr 7 min•Ep. 106
Success is something we all want to achieve but it’s not always easy to come by. You’ve probably heard many YouTube content creators talk about their stories, how they first started their channels, how they struggled, and how they eventually gained thousands of subscribers to finally achieve YouTube success. However, when you look at the sheer number of YouTube channels out there, you can definitely say not everyone becomes successful. So, what is the secret to YouTube success? "YouTube was my g...
Aug 24, 2017•1 hr 2 min•Ep. 105
Listen to the podcast episode to learn more about the website creation process including tips I have for creating a new brand new website, my process with creating this website as well as details on the giveaway. You can enter the Giveaway HERE !
Aug 17, 2017•25 min•Ep. 104
Are you ready to take YouTube seriously and make that transition from your current job to being a full-time YouTube content creator? It’s not an easy decision to make, and achieving success on YouTube is certainly no easy feat. However, for fitness influencer, Amanda Bucci, making that transition was empowering! "I wanted people to take some piece of value out of it at the end of the day." Amanda Bucci made that transition and began having the time of her life! She was absolutely loving what she...
Aug 10, 2017•1 hr 6 min•Ep. 103
In the world of YouTube where there is so much content and so many people doing the same thing, success comes to those who do what they are passionate about. For some, it can be DIYs; for others, it can be makeup tutorials. Still for others, like 25-year-old Olivia Marie, AKA KeepUpWithLiv, it can be their passion for healthy eating and living a healthy lifestyle, which results in them becoming a YouTube food influencer. “You really can’t just do what everyone else is doing. You have to actually...
Aug 03, 2017•1 hr 3 min•Ep. 102
What would you do if your lucky stars aligned and you won a free stay at a brand new fully-furnished apartment for an entire year, with free utilities, groceries, and monthly gift cards to boot? Well, you might think this is just wishful thinking, but sometimes wishes do come true! For 21-year-old Lindsay Marie, who was just fresh out of college, winning a contest and getting this dream-come-true opportunity was exactly what she needed in order to pursue her dreams and focus on her YouTube chann...
Jul 27, 2017•58 min•Ep. 101
Have you had thoughts about starting a YouTube channel but don’t have the confidence or are too shy to take the plunge? Check out today’s episode and see how our guest overcame her fears and shyness to become YouTube’s viral video beauty queen. “We all do this because we love it but it is nice to get recognized for your work.” - Mayra Garcia Mayra Isabel Garcia, of Mayratouchofglam, knew from the start that she wanted to have her own YouTube channel. But she didn’t always have the confidence fro...
Jul 06, 2017•1 hr 24 min•Ep. 96
If you're wanting to go beyond posting videos on YouTube as just a hobby and actually make a career out of it, then this episode is exactly what you need! Having a successful YouTube channel doesn't just mean having an outlet where you can pour out your creative juices to your satisfaction and being able to share that with millions of people. Just like Kimbyrleigha, a successful YouTube channel can afford you numerous opportunities that will eventually lead you to financial success. "I would not...
Jun 29, 2017•1 hr 6 min•Ep. 95
If you're wondering how to get subscribers on YouTube fast and drive your channel to new heights, you're in for a treat with today's episode! So, perk up your ears as our guest shares her inspiring story and some invaluable tips on how you can achieve your goals and become a rising star in the YouTube world. "You have to be really thankful if you even have the bravery to do YouTube." - Kimbyrleigha After a tough breakup with her ex, Kimbyrleigha was looking for a change of scenery and a fresh st...
Jun 22, 2017•1 hr 9 min•Ep. 94
"When you have a good title and a thumbnail and good content, I feel that that's really all that matters." - Karina Garcia If you’ve ever wondered how to grow your YouTube subscribers and have a successful YouTube channel, you don’t want to miss this episode! Our guest for today grew her YouTube subscribers to 5.5 million and received 693 million video views in just two years! Lucky for us, she is willing to share with us her secrets and insights on how she was able to achieve such fast growth. ...
Jun 15, 2017•1 hr 9 min•Ep. 93
“If you show up for YouTube, YouTube will show up for you.” - Shan Boodram If you're considering getting in on the YouTube action, you're probably wondering how to start a good YouTube channel, right? Building your YouTube channel to a highly successful level takes a considerable amount of time and effort so you want to make sure you get started off on the right foot. Luckily, my guest today can help provide some great tips for how to start a good YouTube channel! Shan Boodram started off her ad...
Jun 08, 2017•1 hr 10 min•Ep. 92
“If you see results, you will be motivated, and then you will keep going.” YouTube newbies often struggle to stay motivated. It’s hard to get inspired when it feels like no one is watching your channel. But today’s guest gained traction quickly, earning 1,000 subscribers in the first month and adding another 1,000 per week since then. Curious how she gets more views? Shea Whitney is an up-and-coming fashion and luxury YouTuber who started her channel just eight months ago, but has already gained...
Jun 01, 2017•43 min•Ep. 91
Most influencers start a YouTube channel because they want to share something they love with the world. Best case, you eventually earn an income through your channel and your passion turns into profit. But the only way to grow your channel is by getting people to click on your videos. Today’s guest is new to YouTube, but she has already had much success. What are her secrets to getting more views? Shea Whitney is an up-and-coming fashion and luxury YouTuber who started her channel in September 2...
May 25, 2017•48 min•Ep. 90
Looking to spruce up your YouTube game? This podcast episode is all about the best tips you can use to craft amazing YouTube titles that help you get thousands of video views. Check out the show notes here with all the detailed information.
May 18, 2017•28 min•Ep. 89
As an influencer, the goal is to present yourself in a professional manner and get results when you reach out to PR reps for the brands you love. But it’s tough to know exactly what to say, especially if you don’t speak their language. Wouldn’t it be nice if there was someone with experience in both PR and beauty who could write a script, complete with PR terminology that would get their attention in a good way and help you build a lasting professional relationship? Amy Chang is the founder and ...
May 04, 2017•48 min•Ep. 88
So you want to work with brands, but it’s hard to know exactly how to reach out. Who do you contact in the first place? What should you include in that first email? Is there something you can do to stand out from the crowd? If only we could ask someone who’s worked with influencers at a PR agency exactly what they’re looking for… Well you’re in luck, because today’s guest understands both the beauty community and PR. Amy Chang is the founder and editor of BOND EN AVANT, a luxury beauty and lifes...
Apr 27, 2017•47 min•Ep. 87
What do you represent? One of the most difficult aspects of establishing yourself as an influencer is finding that thing that makes you unique and leveraging your ‘superpower’ to stand out in a crowded field of YouTubers. The platform has evolved into a lucrative business, and that means your channel is its own brand. And when your personality matches up with a beauty brand, collaborations follow. Today’s guest is a YouTube veteran with a unique brand identity who is ready to share how her indiv...
Apr 20, 2017•1 hr 4 min•Ep. 86
“How many fishtail braids can someone do before their eyes bleed?” Chatting with today’s guest on Beauty and the Vlog is a master class in sharing your authentic voice. Prepare to laugh and learn from a lifestyle and food influencer who has been on YouTube since 2008, amassing 150,000 followers and 18.5M video views. Theodore Leaf began his career – and his YouTube channel – as a stylist at Chris McMillan Salon in Los Angeles. Hoping to expand his client base, Theodore uploaded a demo video on Y...
Apr 13, 2017•1 hr 10 min•Ep. 85
In this episode of Beauty and the Vlog, I had the pleasure of getting to know one of our podcast sponsors a little better and also picking up some awesome tips related to skincare and makeup! I was able to chat with GloProfessional brand representatives, Anna De la Cruz, Director of Brand Development and Janeena Billera Senior Makeup Artist Educator. They shared SO many amazing skincare and makeup tips along with insight into their careers and how they landed their positions with GloProfessional...
Apr 06, 2017•1 hr 33 min•Ep. 84
Got a question? Erika’s got answers! Whether you are curious about photo editing, growing your YouTube channel or connecting with brands, Beauty and the Vlog has you covered with a Q + A session in response to topics posed in the Facebook group. Listen in to find out about common newbie mistakes and how to make your channel stand out from the crowd. And if you like this episode or have questions yourself, be sure to connect with Erika and let your voice can be heard! Check out the show notes. Do...
Mar 23, 2017•27 min•Ep. 83
Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space. Trina Albus is the founder and president of Magenta, the premiere social media marketing agency for beauty brands. She has 20 years of experience in digital and has been acknowledged as a thought leader i...
Mar 16, 2017•1 hr 5 min•Ep. 81
Hollie Forrest is a 22-year-old full-time college student in California who started her YouTube channel three years ago. Her videos focus on drugstore makeup and to date, she has 103,000 subscribers and 12 million video views! This time on the podcast, Hollie shares how YouTube has impacted her life in a positive way, helping her come out of her shell as she built relationships with her followers and peers in the beauty community. Listen and learn Hollie’s secrets to engaging her audience and st...
Mar 09, 2017•56 min•Ep. 80
