Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual practitioner, and lot more. To quench our thirst on these questions, I'm extremely humbled and grateful to have recorded this episode with Sri M — an advanced Yogi, someone who has deeply impacted my spiritual journey. This episode is loaded with wisdom for those who are on the spiritual path. Hope this conv...
Feb 25, 2023•34 min•Season 2Ep. 4
Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more. To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-selling author of the book ‘Aghori – The Untold Story.' Apart from the topic of Aghoris, Mayur also shared about the existence of higher spiritual bein...
Nov 30, 2022•1 hr 52 min•Season 2Ep. 3
In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way. ➡️ Key Topics in this episode 00:00 - Intro 00:06 - Sincere thanks for the welcome of the first episode 01:20 - Despite the economy, don't take a transactional approach 03:45 - The misunderstanding of what gratefulness...
Oct 13, 2022•6 min•Season 2Ep. 2
In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships. ➡️ Key Topics in this episode 00:00 - Intro 00:25 - A bit about the previous show "The ABM Conversations Podcast" 00:58 - Why The Yaag Project? 02:24 - The story of how I met Chris (Christian Fictoor) 04:30 - The transformation in relationship 06:2...
Oct 08, 2022•10 min•Season 2Ep. 1
In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on: 1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing 2. How should you identify your optimal price strategy? What is step one? Two? Three? 3. What drives pricing design? 4. In value-based pricing, how do you determine value? 5. Difference ...
Jun 29, 2022•1 hr 2 min•Season 1Ep. 130
In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into: 1. The mindset and approach of mapping content in your partnership game 2. The role of content committees in creating content for partnerships 3. Key people to be involved while building partnerships 4. The give-first approach to partnerships 5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketin...
Jun 16, 2022•52 min•Season 1Ep. 129
In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and...
May 24, 2022•55 min•Season 1Ep. 128
In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted. Some of the key factors discussed in the episode include: 1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful? 2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 3. Top 3 things to inc...
May 09, 2022•51 min•Season 1Ep. 127
In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that mar...
May 02, 2022•36 min•Season 1Ep. 126
In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on: 1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage. 2. Interesting trends for marketers like us to try out or experiment in 2022 3. Why video should be...
Apr 25, 2022•45 min•Season 1Ep. 125
In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more. Through this episode, Breezy throws light on: 1. Why product-led doesn't mean zero outbound sales or marketing 2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue? 3. What are the t...
Apr 18, 2022•46 min•Season 1Ep. 124
In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year. In this episode, he talks about: 1. What is ROI-led content marketing? Why should you focus on it? 2. What type of content should a company create f...
Apr 04, 2022•48 min•Season 1Ep. 123
In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about: 1. What is product-led storytelling? 2. How product-led storytelling differs from conventional content marketing? 3. Deep-dive on the 9-step product-led storytelling framework 4. How product-led storytelling fits into the different stages of the buying cycle 5. Writing for a person vs. a per...
Mar 28, 2022•56 min•Season 1Ep. 122
In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a customer success organization. He talks about: --> As a first CS hire, what should the focus for the first 90 days be? --> What processes to build during the first 90 days? --> What to do when customers use your customer success team as support? --> How does the role of a CSM look in a 50 mem...
Mar 21, 2022•44 min•Season 1Ep. 121
In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model' Through the episode, Nelson shares his insights on: --> Why the predictable revenue model doesn't work anymore? --> What is the Buyer Centric Revenue model, and how does it compare or contrast with the Predictable Revenue Model? --> Steps for organizations to test the Buyer Centric Revenue model --> The levels...
Mar 14, 2022•1 hr 15 min•Season 1Ep. 120
In this episode, Scott D Clary, the seasoned sales and marketing executive & the host of Success Story Podcast, joins us to discuss 'Business storytelling and how to build a media company.' Through the episode, Scott shares his insights on: --> What inspired him to create the Success story podcast and the ROI Overload newsletter --> What it means to build a media company? And how you can do it yourself? --> What did the earliest versions of his newsletter/podcast look/sound like? Ho...
Mar 07, 2022•1 hr 1 min•Season 1Ep. 119
In this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podcast Network, joins us to discuss podcast monetization. Ben has dabbled a lot with podcast monetization and runs his podcast network, called “I hear everything,” a collection of daily interview-based podcasts. In this episode, he shares his expertise on: --> Common mistakes that first-time podcasters make when it comes to monetization? --> When...
Feb 28, 2022•45 min•Season 1Ep. 118
In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about: --> As a founder, how to take your new product to the market --> Why should the CMO you hire need to be a business strategist and domain expert? --> What can founders do to ‘prepare the market’ before their new product is ready to go? -->Why do some companies fail to sc...
Feb 21, 2022•1 hr 1 min•Season 1Ep. 117
In this episode, Brandon Fluharty, the VP of Strategic Account Solutions at LivePerson, joins us to discuss the anti-hustle guide to SaaS sales. Through this episode, he talks about: --> The difference in approach for a fortune 50 account vs. other enterprise accounts --> Why do you need to get into a better environment to closer bigger deals? --> Brandon's process to build a strategic target accounts list --> The collaboration with sales-enablement -- how to make it work --> How ...
Feb 14, 2022•54 min•Season 1Ep. 116
In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on: --> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution? --> How to make content distribution a strategic play than just using it as a tactic --> Baking content distribution into the content creation process --> How to use permissionless co-marketing as a c...
Feb 07, 2022•47 min•Season 1Ep. 115
In this episode, Yoni Solomon, the CMO at Uptime.com and former Director of Product Marketing at G2, joins us to share his insights and experience on how to get your product marketing right. He talks about: --> How is product marketing different from content marketing, demand-gen, or other marketing functions? --> What's the right stage for an org to hire a product marketer? --> The five stages of product launch and GTM --> What is the role of product marketing in product positioning...
Jan 31, 2022•42 min•Season 1Ep. 114
In this episode, Christopher Engman, the co-founder and managing partner of MegaDeals Advisory, joins us to discuss "How to win mega deals?" He has been personally involved in making hundreds of B2B deals happen, which cumulatively exceed several billion. In this episode, Chris dives deep on: --> Why mega deals are a lot like winning a political contest? --> What qualifies as a mega-deal -- is it deal value or a range? What are some common characteristics of megadeals? --> Challenges se...
Jan 24, 2022•59 min•Season 1Ep. 113
In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.' He was named one of the Top 50 Fearless Marketers globally by Marketo. Through this episode, Randy throws light on: --> Why he's mad about the way content marketing is generally done in B2B SaaS? --> What are some common mistakes that SaaS content marketers do? --> What is meaningful content ...
Jan 17, 2022•46 min•Season 1Ep. 112
In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?" Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands. In this episode, he talks about: --> What exactly is a cult? How can a startup realistically build it? --> Why should you stop chasing customers and build a cult in...
Jan 10, 2022•45 min•Season 1Ep. 111
In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention. He talks about: --> What is a go-to-market (GTM) fit, and why does Sendoso prioritize GTM fit over product-market fit? --> What is team selling? How it works, and what's the infrastructure needed for it? --> Can startups and SMBs practice team selling? --> 3 major changes that Sendoso made over the years to improve c...
Jan 03, 2022•28 min•Season 1Ep. 110
In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR. Karthik talks about: --> How long it took for Flexiple to get to its first million from a marketing perspective --> How their marketing approach changed and evolved between 1 million ARR to $3 million --> T...
Dec 27, 2021•51 min•Season 1Ep. 109
In this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of the park. Vuk is the head of growth at Lemlist and is a rockstar that every SaaS company would want to have on their team. He talks about: --> Why is product marketing often very misunderstood? --> What does the Lemlist product marketing playbook look like, what their goals and KPIs are --> His GTM checklist --> The process to seek cus...
Dec 20, 2021•49 min•Season 1Ep. 108
In this episode, David Spinks, the co-founder of CMX, VP of Community at Bevy, and is the host of the Masters of Community podcast, joins us to discuss how to build a community and mistakes to avoid along your community journey. David talks about: --> What led him into community building, and how he had the best speakers for his first community event, even before booking the venue --> Signs/data to look at before taking the plunge to start a community --> Common mistakes most companies ...
Dec 13, 2021•51 min•Season 1Ep. 107
In this episode, Manish Nepal, the founder of Marketing Impact, and I discuss whether it makes sense to build a B2B community. We discussed how we at The ABM Conversations podcast built one and failed badly. Here are the timestamps of the key points discussed: 3:18 Does building a community make sense for all? Everyone talks about its benefits; you hear virtue statements like “build a community before you build your product?” but the reality is far from it. The question is – can it even be a uni...
Dec 06, 2021•21 min•Season 1Ep. 106
In this episode, Claire Suellentrop, the co-founder of Forget the Funnel, joins us to discuss how to implement customer-led growth for your organization step-by-step. Here are some key timestamps you might want to jump into: 2:30 Claire talks about what customer-led growth means and how it’s not yet another buzzword. She details how it’s different from the PLG or sales-led or marketing-led growth motion and how customer-led is directly related to Jobs-To-Be-Done. 7:11 As companies go from startu...
Nov 29, 2021•40 min•Season 1Ep. 105
