It's the WP minute. Well, that went rather quickly. All that and more. Coming right up. Today's episode is brought to you by us here at the WP minute. If you like the work we do consider supporting us with a digital coffee for as little as $5 or join the membership, or you can join nearly 100 other word pressers, like you who love the WordPress news. Your donation helps support content like this podcast, our freelancer articles written by Eric car. Kovak.
And our boots on the ground at events from Raquel. Head to the WP minute.com/support and start your membership with a donation today. That's the WP minute.com/support. When you watch shark tank this week in startups or some random internet marketing person shows up in your Twitter feed. Running a business looks easy. Maybe you fell deep down the rabbit hole of the. Build in public hashtag and thought I could do that too. Well building a WordPress business. Isn't easy. For a million reasons.
However today it's not about marketing budget feature pipeline, or your top of funnel. It's about personal vulnerability. Regarding quickly. Let me jump ahead. I sent them questions and haven't heard back. I'd love to explore deeper with Lewis, the founder. But until I get a response, it's purely speculation. Quickly did post a message that pointed to reasons of pressures from content creators. But it was taken down. I'm going to try to relate to that message in this post.
Because I've been there. I'm still there. So what's quickly, that's quickly with a CW. I see L Y. Apparently it was an innovative page builder that was making some waves in that circle of WordPress professionals. I never used it. I didn't know much about it from what I read their users were happy with it and excited to see where it went. Like any other page builder, there was some healthy debate about their approach, but isn't that how a free market works. If a user likes it, they buy it.
If they don't, they move on. Then just out of nowhere, it shut down. Perfectly illustrating why I urge caution, rushing to a new page builder solution when they hit the market. I've seen it when I spend time in Facebook groups, freelancers switching from one builder to the next, because it has six new features and it costs less.\ How do you head your business continuity on such fast decisions? Now quickly customers are left holding the bag, hunting for a new page builder to take its place.
Back to personal vulnerability. When you do business in an ecosystem that fosters so much transparency with so much community and some great success stories. You'll almost feel like building a successful product should just happen naturally and everyone will love it, buy it and recommend it. Admitting that you're a solo developer that hasn't figured out how to optimize your tax returns or that you're scared as hell to promote yourself. Isn't exactly taught in business 1 0 1.
Pair that up with being in a hyper competitive space page builders in this case. That carries the baggage of an incredibly toxic user base. And yeah, I can see how difficult that can be on a founder, big ups to the team at BeaverBuilder for still shipping in 20, 24, or as I like to call them the Jonas brothers of page builders. We're all just faking it until we make it. Aren't we. A competitor could swoop in to steal your market share at any time.
You ship a bad feature that no one likes or people stop tuning into your content, then it's lights out for your brand. We don't want to admit that feeling. And it's hard when you're balancing the good customers with the bad customers. The WordPress business space is an odd one, lots of opportunities, but also lots of competition. We put on a persona that makes us feel or look bigger than the small team that we really are largely that's.
Okay. But this recent fiasco with quickly just shows how brittle this space is. Let me try to wrap this up. We never know what a person is going through behind the scenes. When it comes to quickly, the pressure with keeping up with competitors could have played a role in his decision. It's a human being. Perhaps Lewis was burned out from defending his products, decisions, and carrying the cognitive load. Every day, he went to work, maybe something in his personal life.
And if he's listening or you're going through the same challenges. You're not alone. Me too. Or it could be, he decided to shut it down and run with whatever money he had left in the bank, because that was easier for him to digest than admitting failure publicly. We'll never know until he responds to my email or post something else online. I'm not saying it's right. I'm just saying he's human too. Important links this week.
Not as much news this week, but Hey, here are the important links you don't want to miss. Gravatar is evolving by creating a destination for users to control their digital identities. A book apart announced they will no longer publish new titles due to sustainability challenges. I remember buying these books when I ran my agency, they were fantastic. wordpress.com announced that it's bringing more, a more.org experience back into the admin area for their users.
You have to apply in the link provided if you want your account to get it. Rafal tamale launches his new WordPress theme rock base. Hackers are exploiting hacked WordPress sites to use visitors browsers for brute forcing passwords on their sites on other sites. Check the link in the show notes. So you can read more into that article. Eric Evac discusses the community's expectations from WordPress core questioning. If there are too high. And two new videos this week.
Again, if you want to watch them click the links in the show notes or@thewpminute.com generate blocks as launching a global styles feature in early alpha development. I think that's really powerful. Check out the video I did on that. And I demoed the new rock based theme by Rafal tamale and gave you my thoughts on where it stands right now in the block-based theme. Era.