Student marketing and recruitment special
Feb 06, 2020•40 min
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Episode description
This week’s Wonkhe Show is a recruitment special, in association with SMRS.
We take a first look at the UCAS data on January deadline application data, consider the politics of universities’ offer-making in 2020, and discuss where the lines are when marketing to students. The panel also speculates about how university recruitment practices may change over the next decade as we anticipate rapid growth in demand for HE.
Hosted by Mark Leach, Editor in Chief of Wonkhe, with Clare Marchant, Chief Executive of UCAS; Dan Beynon, Head of Education at SMRS; and Alison Kerwin, Director of Marketing at the University of Liverpool.
We take a first look at the UCAS data on January deadline application data, consider the politics of universities’ offer-making in 2020, and discuss where the lines are when marketing to students. The panel also speculates about how university recruitment practices may change over the next decade as we anticipate rapid growth in demand for HE.
Hosted by Mark Leach, Editor in Chief of Wonkhe, with Clare Marchant, Chief Executive of UCAS; Dan Beynon, Head of Education at SMRS; and Alison Kerwin, Director of Marketing at the University of Liverpool.
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