The White Horse Courier

Tom Wixo & Will Imholte•www.verbmill.net

A weekly podcast about art, media, design, advertising, and interesting topics hosted by designers Tom Wixo (@tomwixo) and Will Imholte (@willimholte). Brought to you by the fine folks at verbmill.net.

Last refreshed: July 25th, 2025 at 7:56 PM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Episode 17: I'm Glad I Didn't Stick With It

Tom and Will catch up.

Feb 04, 2013•40 min

Episode 16: More Reverb

Tom and Will talk about a The Office, Tom's trip to England, and television story arcs.

Jan 27, 2013•1 hr 5 min

Episode 15: It Doesn't Look Old Enough To Have Vintage Esteem

Tom and Will discuss the (upcoming) new year and an awesome Pepsi commercial.

Jan 14, 2013•1 hr 2 min

Episode 14: That's A Complicated Question

Tom and Will talk about a commercial from England and disagree about Instagram some more.

Dec 17, 2012•48 min

Episode 13: None Punctuated

Tom and Will discuss the holiday, and an ad for Best Buy.

Dec 07, 2012•55 min

Episode 12: Generic Bad Guy A

This week Tom and Will talk about movie trailers, Skyfall, and a special holiday commercial.

Nov 16, 2012•51 min

Episode 11: I'm Busy That Night Anyway

In this special nearly-election-free episode Tom and Will discuss 007, MC Hammer and viral marketing.

Nov 06, 2012•47 min

Episode 10: The Exact Same Clothes I Wear Everyday

Tom and Will talk about Halloween, The People Vs George Lucas, and Snickers.

Nov 01, 2012•51 min

Episode 9: My Crazy Tangent Stories

Tom and Will Bing it on.

Oct 24, 2012•51 min

Episode 8: Jumping On A Tin Roof

This week Tom and Will take a break from talking about commercials to discuss Tom's trip to AIGA MN's Design Camp, artistic inspiration, John Baldessari, and mixtapes.

Oct 10, 2012•1 hr 13 min

Episode 7: If This Were Danny DeVito

The gang discusses ad platforms on Hulu, using celebrities in Esurance ads, and introduce a new segment 'Getting Worse'.

Oct 01, 2012•51 min

Episode 6: Probably At The Louvre

Another week spent on Levi's and discussion of using existing art in advertising. Tom and Will also talk about school trips, maps, and some technology.

Sep 27, 2012•55 min

Episode 5: Stop Contemplating Over There And Start Doing Something

Will recaps his trip to Portland for the XOXO Festival, Tom reminisces about The Simpsons arcade game, and they each talk about internet, creation, and a commercial from Levi's.

Sep 19, 2012•54 min

Episode 4: I've Brought My Coffee Into The Shower

Tom and Will are joined by special guest Owen Imholte to talk about 5 Hour Energy, The Dollar Shave Club, Owen's podcast Dwell On and the new podcast network Verb Mill.

Sep 11, 2012•44 min

Episode 3: I Love Submart

In this episode Tom and Will focus on attack ads, and ask the question: 'why don't more private companies attack their opponents as viciously as political candidates do?'

Sep 04, 2012•40 min

Episode 2: Alphadogism

Tom and Will talk about starting school and starting jobs, as well as the biggest moment of Tom's life, Ameriquest ads, and, some truly terrible movies.

Aug 28, 2012•49 min

Episode 1: Tiny Little Man Syndrome

In this inaugural episode of The White Horse Courier Tom and Will discuss the adventure of getting an app into the iOS App Store, road trips, books of their youth, cats and Ikea.

Aug 21, 2012•46 min

For the best experience, listen in Metacast app for iOS or Android