241. Biz Class Part 2: Mastering Your Mindset & Knowing Your Customer Avatar

As humans, we have a knack for overcomplicating things and getting in our own way. Today’s solo episode is all about simplifying and streamlining your message. Samantha walks us through the process of establishing your niche by mastering your mindset and really getting to know who your customer avatar is. Once you know exactly who you’re selling to, what you’re offering them, and why it matters, the leads will come pouring in. 

In this episode of The Wellness Witch Podcast:

• Don’t wait to start your email list!
• The distinction between your niche and your ideal customer avatar
• Why diction is important: don’t operate from a place of desperation
• Finding and speaking to the gap in your market
• Good and bad examples of marketing messages 
• Using the narrative storytelling framework to start storyselling

This show is sponsored by:

• Organifi | Go to organifishop.com and save 20% off with code WELLNESSWITCH
• Eversio | Go to eversiowellness.com and 15% off with code WELLNESSWITCH

Resources: 

• Think Up | thinkup.me
• Naturally Nourished | holisticwellness.ca/naturallynourished
• Business Mentorship | samanthagladish.com/mentorship
• Lead Gen Workshop | holisticwellness.ca/leadgenworkshop 

Where to find Samantha:

• Instagram: @holisticwellnesswitch
• Website: holisticwellness.ca
• YouTube: Samantha Gladish
• Facebook: Holistic Wellness Foodie

This show is produced by Soulfire Productions