Are you finding your email open rates are not where you would like them to be? Do you pour your time into creating amazing email content that gives value only for it to be read by a small number of people? Well you're not alone. Crafting an email that gets opened by your ideal client does not start with the content, it starts with the subject line. In a fast paced world where our attention is constantly demanded, hooking people in instantly is the goal. So in today's episode I want to help you t...
Jul 08, 2024•24 min
Are you finding your Instagram reach has plummetted? Have you conisdered leaving Instagram or doing something drastic to increase that reach? After twelve and a half years I am finally wondering if my future is even on Instagram. Only a couple of years ago Instagram was working for me but now even with good engagement my reach seems to be capped. So in today's episode I want to take you through my thinking when it comes to issues like this on social media and share with you some of the options t...
Jul 02, 2024•21 min
Are there things that you want to bring in to your life and your business but you feel they are out of reach for you? Does the discomfort of bring them into reality stop you in your tracks? I've been where you are now. Only this week I have felt that discomfort as I brought in new opportunities for myself. So in today's episode I want to take you inside my mind and look at the energetics and practicalities of bringing into being what you want in your life. And I'll be sharing some of the bits th...
Jun 26, 2024•36 min
Do you feel like your wellness business has a level of unpredictability within it, clients cancelling and unsure when the next booking will come in? Does it feel like a struggle. I've been where you are now, I've sat in that struggle and let me tell you something you might not realise. Most other wellness business owners are sat in that struggle too. So in today's episode I want to talk to you about the real reason wellness businesses struggle and how you can make a change and step out of that s...
Jun 05, 2024•35 min
So you have the idea for an online course but you're now wondering how much it will really cost you to create it. This is something lots of people explore before taking the next step. I had the same thoughts before I developed my first online course but once I figured it out it was a gamechanger for my business. It is so easy to overcomplicate what you will need in place to get started. So in today's episode I want to talk you through some of the realities of the costings to help you begin to th...
May 27, 2024•34 min
Trading time for money in your wellness business is not a sustainable way forward but I know that so many wellness business owners believe this is the only way to make money. Not only have I been there myself but I've worked with so many people who have held themselves back from creating their own online course through worrying about the tech, feel overwhelmed or don't believe that they can do it. There are so many reasons an online course can be beneficial for you and your business. So in today...
May 20, 2024•41 min
Is the way you're operating in your business sustainable in the long term? If you were unable to work would you still be able to make money or would you lose your income? Time and time again I hear and see wellness entrepreneurs trading time for money and earning that money through physically demanding services. Well let me tell you, that used to be me too. But that all changed when I realised there was an online world available to me and that clients were wanting to use my expertise in a differ...
May 14, 2024•40 min
I am so excited to bring you an interview with one of my Collective members. I haven't done an interview on the pod for quite a while and Fliss is joining me today as Collective member of the month. Fliss is an Emotional Wellbeing and Empowerment Coach. A background as a qualified Life Coach and Inclusion Specialist created the perfect partnership of experience for her to be able to create impact in the Emotional Wellbeing space. After a personal trauma and living with chronic health conditions ...
May 09, 2024•52 min
Have you noticed recently that you have been feeling like you are stagnating in business or that you want to pivot? Are you worried about what that means for your business? If the main goal of your business is to increase your revenue and impact then these feelings might be pointing towards you needing to scale your business. How do you know though if you're ready to scale? I see this time and time again for wellness entrepreneurs and catching the signs are really important. So in today's episod...
Apr 22, 2024•32 min
Is the main goal of your business to be fully booked? Have you been sold the dream by marketers that being fully booked is a big marker of success? I see this time and time again for wellness business owners, but let's take a reality check. For wellness entrepreneurs this can often mean putting your body through a lot, no time and a cap on your income. In today's episode I'm going to share with you my journey from believing that fully booked was the main goal to creating a more expansive way to ...
Apr 15, 2024•27 min
Do you worry about the engagement on your social media? Or are you not making sales from your posts? So many wellness entrepreneurs struggle with this. But what if I told you there was a way to create content that would convert into engagement and sales? Well in today's episode I am going to share with you the best type of content to create that will connect with the clients you want to work with in a way that feels great. We will discuss: why content convincing people to work with us does not w...
Apr 09, 2024•32 min
I hear from so many wellness business owners that creating sales can be tough. That they have a long to do list to generate sales but it takes so much time. What if I told you that creating sales doesn't have to be as mysterious or hard as you think? Well in today's episode I am going to share with you ten daily actionable ideas to generate more sales in your business. We will discuss: why your long to do list isn't giving you the sales you want the power of taking action every single day what y...
Apr 02, 2024•29 min
What happens in your business when something doesn't go as planned or when life gets in the way? Every business owner deals with these situations when those tough feelings arise and they don't think things are working. How would it feel to be able to firmly hold your business vision so that it is unshakeable? Well today's episode I going to share with you the mindset shift you need to change all of this. We will discuss: why people often firefight the situation rather than be in it why our prima...
Mar 27, 2024•28 min
Do you sometimes wonder why you're not achieving the success you desire in your wellness business? Why the hard work might not be achieving the outcomes you so want? I hear from so many wellness business owners what they think is holding them back but in reality often we don't even know what the real blocks to success actually are. It's hard to see the deep subconscious blocks ourselves. So today's episode is focussing on the four hidden obstacles that are truly blocking your success and what yo...
Mar 19, 2024•38 min
Are you as a wellness business owner feeling unclear about your next launch? Do you fall into self doubt that your service or product is good enough? So many wellness entreprenuers find themselves stuck in this trap of self doubt and then move into a place of wondering why people are not buying their services. This cycle can be disastrous for a wellness business. It doesn't have to be like this. You can create services that sell and you just need the formula to know how to create the right servi...
Feb 27, 2024•38 min
This week's episode is a little different. It's more of an opportunity to pull up a chair with your cup of tea and hear my reflections on the story so far of the last 12 - 18 months. I know that so many of you will have seen snippets of that story on social media and today I will share the full story of the journey I have taken over that time in my business. Making big decisions can feel scary and I want to share with you today what has kept me going. What exactly helped me to know that these de...
Feb 20, 2024•41 min
Are you constantly looking for new clients to grow your business? Do you believe that this is the only way to keep growing? Are you considering your current clients and your former clients in your business growth strategy? Well I would love to share with you one of the key strategies in my own business. Your current clients and former clients can be the key to your success. Listen in to hear how you can harness the loyalty of your current clients. Hear me talk about: how you can create more ease...
Feb 13, 2024•32 min
Have you ever had those moments in business where you're not sure how things are going to unfold? Or maybe you have been worried or fearful about what is going to happen. This can be a common occurance for business owners and it's easy to lean into the worry and uncertainty. I have felt the same way over the years. One of the ways that I have managed these worries is by developing a new way to exist in these situations. One where I see a bigger picture, a bigger plan. So, in today's episode I wa...
Jan 31, 2024•36 min
Are you as a wellness business owner feeling unclear about what strategy to implement next in your business? Or maybe you are looking to other businesses to see what's working for them and hoping it will work for you too. Often so many business owners spend their time comparing their business without realising that they are at completely different stages of their business journey. So what works for someone else at that moment in time might not work for you. The bottom line is running a business ...
Jan 23, 2024•35 min
Can you believe that this is the 200th episode of The Wellness Entrepreneur Podcast! I started the podcast back n 2019 and I never imagined that there would be 200 episodes and it would be going from strength to strength. So to celebrate I invited questions from you, my listeners, about anything to do with my business. And wow, did you rise to the challenge. This is a longer than normal episode and it is jam packed with some of the best support through answering your questions. Your questions co...
Jan 16, 2024•1 hr 26 min
Do you ever wonder what is holding you back in your business? So often we hear that you grow your business by implementing strategies or by just doing personal development. Does just doing one of those things have the full impact? What I have seen for both myself and others is that we're not making the most of all of the elements available to us to grow our business. So how do make the most of all of the elements? In today's podcast episode I want to talk to you about something I have become som...
Jan 09, 2024•43 min
Have you started to think about how your wellness business will look in 2024? Do you wonder if you have anything to offer to people or if people even want your offerings? Maybe it's time to look at the bigger picture in the wellness world and understand what the trends might be and how you can get ahead of the game. If that's the case then you'll be pleased to hear that I have been your 'wellness trend nerd' and have been researching what we as an industry can expect this year. Perhaps you're wo...
Jan 02, 2024•43 min
Have you been put into a box as a wellness practitioner? Do people still label you as a yoga teacher or massage therapist even though you offer so much more than only those elements? It's so often the case with wellness professionals that they start by training in one modality and over time accumulate a wealth of skills which means that what you offer over time changes and develops. But are your audience or those that know you keeping up with this? Or are they still putting you in that original ...
Dec 26, 2023•37 min
How frustrated are you with your marketing? Do you feel like you're plugging away at social media but not getting the return you are hoping for? There is so much discussion about the algorithm on social media but what does it really mean? What impact is it really having and is it something that you need to be focussed on? In today's episode I want to to look at why wellness businesses often hold a belief that they're not good at marketing and what is holding them back. I'm also going to help you...
Dec 19, 2023•31 min
In this episode I want to share with you what I would differently if I was starting my business again now. I have years of experience with both a bricks and mortar business and in the online world so hear what I've learnt along the way. Whether you're starting out in the wellness industry, perhaps you're pivoting your business or maybe, like me, you're making changes to your business there are some key areas that you need to focus on to drive the success you are looking for. Business is somethin...
Dec 13, 2023•45 min
In this episode I want to talk about my position and perspective on ethical marketing. It's something that I've been talking about behind the scenes for a while but it seems important to share it more widely. We all know what 'bro marketing' is and ethical marketing is seen as the opposite of this but does ethical marketing really fit with the wellness industry? We never hear how ethical marketing applies to the wellness industry. So let's think about ethical marketing through the lens of the we...
Dec 05, 2023•59 min
Have you had conversations with people who don't turn into clients? Do you feel sometimes like you've exhausted all avenues to getting paying clients. Figuring out how people interact and engage with your content and then convert to paying for your service can be tricky. We don't always know who is out there lurking and watching your content and when they will be ready to buy. Even though we don't always know who is looking at our social media or reading our emails there are ways that we support...
Nov 29, 2023•41 min
Are you feeling that it's a bit of a yawn fest with your content at the moment? Do you wonder if all of this marketing is really worth it? So many business owners worry that they are not getting the engagement they would like and it makes them feel that maybe they're not that good at marketing. There are so many ways that you can change how you feel about marketing your business and begin to make sales. So today I'm going to give you four takeaways that you can implement in your business to crea...
Nov 21, 2023•24 min
Are you struggling to make your mark in the wellness industry? Do you feel like you've tried everything but it's not quite working? I hear so many of you worrying about marketing and finding your own voice in this space. But what if I told you that you already have everything you need within you? What if I told you that you've been sold the 'hustle' culture around marketing and that it absolutely doesn't need to be that way. I wonder how it would feel to learn some new marketing truths that woul...
Nov 14, 2023•33 min
It's easy as a business owner to jump from strategy to strategy thinking that this next shiny idea will be the one to grow our business. There's also a shame I see in business owners when they don't know how to grow their business. But let's be honest, you don't know what you don't know. And that's when we start to look outside for support. What do we hear and when we look outwards? There's a crowded space with people giving lots of advice about how to grow your business but that their way is th...
Nov 07, 2023•40 min
