S3 Ep7: Highland Beef supply chain principal, Murray Richardson

This week's Weekly Grill podcast focusses on Highland Beef Pastoral Co, a unique Australian certified grassfed beef supply chain targetting the United States  home-delivery beef market.

As principal Murray Richardson explains, Highland Beef - somewhat unusually - was 'reverse engineered', in that the large US customer was found first, and the supply chain built around it. The business now manages a large and growing beef herd under a unique business model, but does it without owning one hectare of land.

Highland Beef is tapping into the growing population of US consumers looking for cleaner, healthier food options.

As a former Reserve Bank of Australia economist, Mr Richardson has taken a fresh and original approach to building and growing his business.