In this episode, I'm joined by wedding industry thought-leader, Michelle Loretta of Sage Wedding Pros. We are talking MONEY - one of my fave topics - and specifically, how to make some big decisions about what do with the money in your wedding business when it comes to achieving your goals. Michelle shares some really, really important and valuable tips throughout this episode, and I strongly encourage listeners to check out her incredible programs and courses - she's the real deal, my friends! ...
Jan 23, 2020•59 min•Ep. 45
In this episode, I'm joined by the lovely Melissa McGraw from The Creative Potential to talk about getting your business found online. Don't panic though - we're not diving into super-duper tech-talk - but we are going to talk about SEO. Melissa knows a TON about SEO and getting found online (just check out her blog if you need proof!) and she's breaking it down into easy-to-follow steps... which are my fave kind of steps! SHORT & SWEET EPISODE DEETS Simple (and free) tools you can use to fi...
Jan 16, 2020•47 min
Today I'm joined by financial guru Danielle Hayden, and we are starting the New Year talking about your finances! If you're like me, figuring out the numbers in your business can seem overwhelming, but Danielle is here to help guide you through what you need to know in her signature easy-to-understand way. Shownotes: www.thewedpreneur.com/43 Purchase the Profit Planner (use code WEDPRENEUR for 15% off!) Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Communit...
Jan 09, 2020•47 min•Ep. 43
In this episode, I'm joined by Styled Shoot expert and Wedding Planner Extraordinaire, Margaux Fraise of Harmony Creative Studio. Margaux teaches us her top strategies for getting the best ROI out of your styled shoots, and shares how she's used Styled Shoots to elevate her wedding planning business. Shownotes: www.thewedpreneur.com/42 Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Community Facebook Page: The Wedpreneur Website: www.thewedpreneur.com...
Dec 18, 2019•1 hr 7 min•Ep. 42
In this episode, I'm joined by wedding planner and educator Lindsay Longacre from LVL Events & LVL Academy. Join us in this in-depth, action-oriented conversation about scaling your wedding business by adding team members. She's sharing her top strategies on knowing when is the "right" time to grow a team, and how doing so can take your wedding business to the next level. Links: Sign up for LVL Academy Programs (use thewedpreneur for 15% off) Join our community! Instagram: thewedpreneurcommu...
Dec 05, 2019•56 min•Ep. 41
Do you ever wonder how some wedding pros are able to get referral after referral? In this episode, I'm diving into what it means to intentionally design an exceptional client experience. I'm sharing 7 steps that will help you elevate the experience that you are delivering to your wedding clients through your services. From the very first point of contact to how you wrap up your services after the wedding ends, you'll learn how important and easy it is to take your customer service skills to the ...
Nov 06, 2019•28 min•Ep. 40
www.theweddingplannerintensive.com This week I'm joined by a former star student of the Wedding Planner Intensive program, and she's going to be sharing her tips on developing systems in your wedding business! Desiree is an inspiration - a mom of 2, she has incredible drive and dedication and it shows. In this episode, we're talking all things systems - specifically, how implementing systems has resulted in a complete business transformation for Desiree. Join our community! Instagram: thewedpren...
Oct 28, 2019•1 hr 2 min•Ep. 39
Do you ever wonder if your brand voice is truly clear to your target audience? In today's episode, I'm joined by branding expert Kim Wensel from Pattern or Purpose, and she's sharing her favorite tips on how to really focus in on developing your brand messaging for your wedding business. Kim goes deep into the difference between your visual brand and your brand messaging, and shares the different ways that you can build a solid foundation for your wedding business by creating strong and clear br...
Oct 15, 2019•1 hr 9 min•Ep. 38
Love it or hate it, Pinterest attracts millions of engaged couples daily. In this episode, I'm joined by Pinterest Expert Kathryn Moorhouse and she's sharing 5 actionable Pinterest strategies to help you get started with Pinterest in your wedding business. Free download: www.thewedpreneur.com/37download Get on the Waitlist: www.thewedpreneur.com/membership Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Community Facebook Page: The Wedpreneur Website: www.the...
Jul 19, 2019•54 min•Ep. 37
Welcome to Episode #36! I'm joined today by Katie Easley of Kate Ryan Design and we are diving DEEP into the concept of "Social Proof" and how wedding pros can leverage it to maximize their marketing strategy. Learn how building relationships can elevate your social proof, and how to best use testimonials and reviews to gain the trust of your potential customers. www.thewedpreneur.com/36 Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Community Facebook Page:...
Jul 10, 2019•47 min•Ep. 36
Are you using Pinterest in your wedding business? Pinterest is often overlooked, but in this episode, I'm interviewing Jessica Zimmerman, a Floral Designer & Wedding Planner who took her business from the brink of bankruptcy to a multiple-6-figure success story by leveraging the power of Pinterest in her wedding business. www.thewedpreneur.com/35 Get on the Membership Waitlist: www.thewedpreneur.com/membership Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedprene...
Jun 26, 2019•53 min•Ep. 35
Are you on the waitlist yet for the Wedpreneur Academy? You don't want to miss your chance to be part of something AH-MAY-ZING! Head to www.thewedpreneur.com/membership for the opportunity to become a founding member. Do you ever wish that you could clone your favorite clients? Today I'm joined by Heidi Thompson from Evolve Your Wedding Business and she's sharing her top tips for cloning your best client. From interviewing current clients to getting super clear on what characteristics your best ...
Jun 19, 2019•46 min•Ep. 34
BE A FOUNDING MEMBER! Head to www.thewedpreneur.com/membership Today I'm sharing my top 9 strategies to attract new clients to your wedding business. From networking to showing up authentically in your business, these strategies will help you to bring in new clients... even if it means stepping outside of your comfort zone from time to time! What's important here is consistency - and actively marketing yourself all year long. It doesn't have to be complicated - but it does have to be consistent!...
Jun 12, 2019•31 min•Ep. 33
Does money freak you out? Do you ignore the finances in your business? Do you know that the way you think about money may be affecting your ability to make more of it? In this episode, I'm joined by Megan Naasz and we're pulling back the curtain on all things money mindset! She's sharing the most common mindset obstacles she observes in creative business owners, and we have an open and frank discussion about how to overcome these issues by taking small steps and turning money management into a r...
Jun 05, 2019•49 min•Ep. 32
In this episode, I'm joined by the sassy & sophisticated Terrica Skaggs from Cocktails & Details. We're doing a deep dive into the world of branding - and what it REALLY means to have an authentic brand in your wedding business. From avoiding "multiple personality disorder" to finding ways to create a brand story, this episode is filled with actionable tips and true-life stories that will have you excited to re-visit your brand. Don't forget to download the FREE worksheet for this episod...
May 29, 2019•44 min•Ep. 31
Welcome Wedpreneurs! Today I'm joined by Attorney Braden Drake - known as "your gay best friend, but also an Attorney who will do your taxes!" We're talking about layers of protection in your wedding business - not the most glamorous topic, but one that is absolutely critical in your business! Braden is sharing some basic steps you can take to ensure that your wedding business is properly protected - AND - he'll be continuing the conversation LIVE in the Wedpreneur Community next week! Join our ...
May 22, 2019•48 min•Ep. 30
Do you ever get frustrated trying to find pretty images to use for your social media, blog, or website? We've got the solution for you! Today's guest is Serena Waller from Delegate & Elevate and Pops of Pretty, and she's sharing her creative tips for using stock photography in your wedding business. Serena is an inspiration - not just creatively, but from a business perspective as well! Hear how she identified a need in the wedding industry and set about creating a new stock photo subscripti...
May 15, 2019•42 min•Ep. 29
Heather Rouffe has been in the wedding industry since 2004, and in today's episode, she's sharing a wealth of information about creating consistent customer service from event to event. From establishing systems to educating every client that walks through her door, Heather leads a talented sales team that is focused on showing up for every customer 100% of the time. www.thewedpreneur.com/28 www.thewedpreneur.com/intensivemay Join our community! Instagram: thewedpreneurcommunity Facebook Group: ...
Apr 18, 2019•51 min•Ep. 28
In today's episode, I'm joined by sales guru Meryl Snow, of Snowstorm Solutions. Meryl is SO knowledgable (and super fun to chat with) and she's sharing her 5 secret sales techniques that wedding pros can use in their business. If you're anything like me, the word "sales" makes you a little bit uncomfortable - you probably picture used car salesmen! But there's no way around it - we have to get comfortable with sales if our businesses are going to survive. You won't want to miss out on this epis...
Mar 26, 2019•1 hr 1 min•Ep. 27
Are you currently juggling a full-time job AND your wedding business? We've all been there. The struggle is REAL my friend! I get asked all the time how to know when it's time to make the leap and quit your day job, and the answer is... well, you'll have to listen to find out! In this episode, I'm sharing three specific strategies to help you prepare for leaving your job behind and working on your wedding business full time. www.thewedpreneur.com/podcast FREEBIE! www.thewedpreneur.com/26download...
Mar 11, 2019•38 min•Ep. 26
Have you ever wondered whether or not it's worth it to attend a wedding or event conference? In this episode, I'm sharing my 5 tips to get the most out of an industry conference! From what to pack to which sessions to attend, this short episode is packed with tips to make your next wedding industry conference a success! www.thewedpreneur.com/25 www.weddingmba.com www.thespecialeventshow.com Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Community Facebook Pa...
Feb 12, 2019•16 min
In this week's episode, I'm joined by Kevin Dennis from Wedding IQ. He's sharing his strategies for turning connections into powerful partnerships in the wedding industry. If you've ever wondered what the secret to effective networking is, you won't want to miss this episode! Sign up for the free Masterclass: www.thewedpreneur.com/systems Shownotes: www.thewedpreneur.com/24 Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Community Facebook Page: The Wedpreneu...
Feb 04, 2019•44 min
If you're like me, the words Search Engine Optimization might make you cringe. You KNOW it's something you need to focus on in your wedding business, but it seems overly technical and well... boring. Today's guest, Sara Dunn of Sara Does SEO is on the show this week to dispel some common SEO myths and best of all, provide 3 actionable tweaks you can do TODAY to improve your SEO rankings. As an added bonus - she's providing listeners with a FREE DOWNLOAD! www.thewedpreneur.com/23 www.saradoesseo....
Jan 21, 2019•53 min
Today I'm joined by marketing strategist to wedding pros Krista Chapman and we're talking all things mindset and goal setting. She's sharing her exact process for goal setting, and it's ahhh-mazing! If you're struggling to set goals in a way that really works, this is a must-listen! www.thewedpreneur.com/22 Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Community Facebook Page: The Wedpreneur Website: www.thewedpreneur.com...
Dec 03, 2018•1 hr 4 min
Have you ever wondered if it's possible to diversify your business without losing your core clients? In this interview with Bron Hansboro, he explains how he was able to successfully open a sister-brand in order to serve two different markets. www.thewedpreneur.com/21 Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Community Facebook Page: The Wedpreneur Website: www.thewedpreneur.com...
Nov 24, 2018•48 min
I'm interviewing the interviewer! In this episode, I'm joined by the host of the Wedding Biz podcast, Andy Kushner. He's sharing some of the truth bombs he's gathered through his work interviewing wedding industry icons. This is an episode that will inspire you - we're talking about the client experience, how to stand out from your competitors, the challenges we ALL face in the wedding biz, and more. www.thewedpreneur.com/20 Join our community! Instagram: thewedpreneurcommunity Facebook Group: T...
Nov 17, 2018•44 min
In this mentoring session, I'm joined by Wedding Planner Mady Moore and we're exploring how comparison can result in negative self-talk and a lack of creativity. We also touch upon the challenges of moving to a new market, and how wedding pros can use the experiences from former careers to attract target clients. www.thewedpreneur.com Join our community! Instagram: thewedpreneurcommunity Facebook Group: The Wedpreneur Community Facebook Page: The Wedpreneur Website: www.thewedpreneur.com...
Oct 20, 2018•49 min
www.thewedpreneur.com/intensive You probably *know* that you need Systems & Processes in your wedding business... but do you know how impactful they truly are to your business? Today I'm sharing how Systems & Processes can elevate your Wedding Biz by allowing you to be more efficient, focus more on the client experience, and reduce your overwhelm! I'm sharing my SIMPLE method for getting started - so tune in to learn exactly what systems to focus on! AND - big news regarding my signature...
Oct 08, 2018•26 min
We all know how important social media is, but how many of us actually take the time to create a cohesive and consistent strategy? In this weeks episode, I'm joined by Krystal Clark of Krystal Clark Creative, and she's sharing the step-by-step process she uses with her wedding professional clients to help them create a social media strategy that is results-driven and intentional. www.thewedpreneur.com/17 https://krystalclarkcreative.com/#/ Join our community! Instagram: thewedpreneurcommunity Fa...
Sep 13, 2018•1 hr 8 min
The Bridechilla podcast started as a side-hustle and has grown to become a highly recognized brand and a movement for the 'Chillas, as they are known! In this episode, I interview the founder of Bridechilla, Aleisha McCormack. She's sharing her story and how she was able to connect with her authentic voice to reach millions of couples all over the world. Bridechilla Podcast: https://thebridechilla.com/category/back-catalogue/ Bridechilla Website: https://thebridechilla.com/hello-bridechilla/ Bri...
Aug 15, 2018•55 min
