The Web 3 Growth Podcast

We interview top web 3 growth and product leaders to share how they scale the most cutting edge crypto products. The show is hosted by Crescendo, a web 3 growth agency and consultancy with an unique fractional CMO service.

https://www.crescendo.gg/

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Episodes

Owen Managed $11 Billion in Gaming Ad Spend, and Why He's Building Infinigods in Web 3

Roll out the red carpet for Owen O'Donoghue, Chief Revenue Officer at Infinigods, who takes us on a thrilling ride through the evolution of blockchain gaming. His insights, honed from his time at Facebook where he played a vital role in propelling the growth of the gaming business, will leave you amazed and hungry for more. We journey from the boom of CryptoKitties, to the rise of Axie Infinity, and the current generation of web 3 gaming being pioneered by Owen and his team.

Dec 06, 2023•48 min•Season 1Ep. 5

The Future of Web3 Ads with Slise.xyz (Oleksii Sidorov)

We dive into the future of web 3 advertising as we sit down with Oleksii, the founder and CEO of Slice, a cutting-edge player in the Web3 advertising space. Imagine a world where advertisers can connect directly with Web3 users through dApps, creating a more transparent, efficient, and personalized experience. Slice is making this possible, using wallet data over cookies and prioritizing quality over quantity. We peel back the layers on their innovative approach, discuss the core principles driv...

Nov 20, 2023•39 min•Season 1Ep. 4

Mode Network: The first Growth Optimized L2 with James Ross

In this episode we welcome James Ross, the founder of Mode Network and former co-CEO of Hype. James shares his journey from the London FinTech scene to the world of blockchain, with a focus on DeFi that was ignited by experiences with regulation hurdles. His unique blend of traditional go-to-market strategies and on-chain data analysis brings a fresh approach to Web3 marketing. James recounts the evolution of Hype, a leading Web3 marketing agency, which scaled from a team of 30 to 180 during the...

Oct 28, 2023•39 min•Season 1Ep. 3

Growing to 30k Subs with Web3Wesley: How to Build Crypto Gaming Audiences on YouTube

In this video we dive into how Web3Wesley grew his YouTube channel to 30k subs in the crypto gaming space, and how he got into crypto and Web3 Gaming through Axie Infinity. We dive deep into content marketing and how to grow an audience rapidly on YouTube. We also discuss his involvement with WolvesDAO, the leading gaming research DAO in web3. Finally, our conversation takes a detour towards NFT Gaming in Japan and Asia. Wesley throws light on the public sentiment towards NFTs and crypto gaming ...

Oct 28, 2023•39 min•Season 1Ep. 2

The Community Led Growth Playbook Broken Down by Justin Vogel (Co-founder of Safary)

In this first episode we interview Justin, the co-founder of Safary, a privacy focused alternative to Google Analytics for web 3. We get personal with Justin, discussing his past experiences at an early-stage startup and a B2C labor marketplace called Wonolo that shaped his approach to marketing and community-building. In this episode we dive deep into web 3 marketing and how Justin grew Safary's extremely strong web 3 growth community. He shares why he adds new people to the community in batche...

Oct 27, 2023•37 min•Season 1Ep. 1

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