The Green Evolution: A Journey Through the Horticultural Industry with Tom Lucas
Mar 19, 2024•55 min•Ep. 212
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Tom Lucas, president of Performance Nursery, provides a history of how and what attracted him to the green industry. He recounts the changes to the industry over time and how those changes have shaped the sales of low water use plant materials and water conservation. Tom also shares how these changes have impacted marketing, promotion and produced a more educated customer base.
Podcast Recorded on March 14, 2024
For the best experience, listen in Metacast app for iOS or Android