WARC Talks Movable Middle
Jun 17, 2021•40 min
Episode description
This week WARC talks movable middle with Joel Rubinson, president of Rubinson Partners, and Greg Stuart, CEO of MMA Global. It’s a new way to target consumers but could it replace reach as the basis of effective media planning?
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For the best experience, listen in Metacast app for iOS or Android
