WARC Talks Communities and Creative Effectiveness
Aug 25, 2022•22 min
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Episode description
This week WARC talks engaging communities with the strategists behind two of the 2022 Creative Effectiveness Lions winners. Discussing tapping into fandoms, audience empowerment and successful partnerships, Wieden+Kennedy's Tass Tsitsopoulos and FCB Canada's Shelley Brown give insights into how connecting with communities led to their work's success.
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