Three trends shaping marketing measurement in 2025
May 20, 2025•37 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.
The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.
- WARC Members can read the report in full here
- If you’re yet to subscribe, you can find a sample report here
For the best experience, listen in Metacast app for iOS or Android