The Future of Strategy and why marketers need a reality check
Oct 05, 2023•33 min
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Episode description
This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolution as many popular methods used today leave marketers far removed from the reality of peoples’ lives.
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