The CMO as a winning coach
Apr 24, 2025•33 min
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Episode description
How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC’s Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill.
Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1.
WARC Members get the full report along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you make your argument to the CFO.
If you're yet to subscribe, don't worry - you can also get the full report here.
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