Mark Ritson on creativity, brand, and the need for better strategy - podcast episode cover

Mark Ritson on creativity, brand, and the need for better strategy

Jun 27, 202438 min
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Episode description

WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.

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