How McDonald’s built a culture of creative effectiveness
Sep 14, 2023•22 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s overhauled its marketing communications to become a real driver of commercial growth.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For the best experience, listen in Metacast app for iOS or Android