Closing the effectiveness gap
Jan 19, 2022•40 min
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Episode description
WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up is closing the effectiveness gap.
Find out how marketers are exploring new ad metrics which could blur boundaries between short- and long-term measurement with Nathalie Bordes, EVP of Measurement at the ANA, Sarah Faust, Senior Data Scientist at The Kite Factory and Maren Seitz, Senior Director at Analytic Partners.
WARC subscribers can read the full report here or to read the report for free, click here.
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