APG Creative Strategy Awards: How great strategy drives business growth
Feb 04, 2025•41 min
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Episode description
A deep dive into Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transformative impact on UK supermarket Sainsbury’s.
WARC's Lena Roland is joined by creative strategist Alaina Crystal, and craig + bridget's Craig Mawdsley to discuss their award winning campaigns that show how great strategic thinking drove business transformation.
To enter the 2025 APG Awards, download the entry kit here.
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