3 in 15: Baby Boomers' big digital shift
Oct 10, 2024•22 min
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Episode description
WARC's David Tiltman talks to WARC Media's Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on Baby Boomers. Discussing Baby Boomer media habits, their social platform preferences, and why this cohort hates ads the most.
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