3 in 15 - Scale Up Brands
Apr 21, 2022•19 min
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Episode description
This week we’re joined by WARC’s Catherine Driscoll, Commissioning Editor and the editor of the WARC guide to scale up brands. Catherine takes us through why scale up brands have to be bold in their media plans, the importance of developing their branding, and the challenges for scale-up CMOs.
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