3 in 15 - Media Inflation
Aug 04, 2022•24 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of advertising on linear TV, looks at this inflation across the media ecosystem, and explains how attention metrics are muddying these waters even further.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For the best experience, listen in Metacast app for iOS or Android