3 in 15 - Customer Retention
Jun 03, 2021•13 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This week we’re joined by WARC’s Anna Hamill, senior editor for brands and editor of the recent WARC Guide to Customer Retention. Anna discusses the debate about acquisition and retention, how e-commerce is changing the way brands think about customer retention, and how loyalty programmes might adapt for a digital world.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For the best experience, listen in Metacast app for iOS or Android